SAP CRM
SAP's C4/HANA CRM and customer experience platform integrates with the longstanding ERP platform to drive new CX modalities as customers complete digital transformations.
Top Stories
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Conference Coverage
22 May 2023
SAP Sapphire 2023 news, trends and analysis
The conference bolsters SAP's case to customers that the future lies in the cloud by showcasing cloud products, services and testimonials from companies that have made the move. Continue Reading
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Feature
09 Nov 2022
AI-powered CRM platforms compared
CRM vendors can apply fundamental AI capabilities in various ways. Learn about the similarities and differences between AI functionality in the major CRM platforms. Continue Reading
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News
15 Jun 2021
SAP Spartacus, headless and Commerce Cloud take center stage
In the wake of the pandemic, SAP users focus on e-commerce, and SAP puts new emphasis on headless configurations as well as its Upscale Commerce package. Continue Reading
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News
01 Apr 2021
Qualtrics adds XM tools for marketing, service, B2B sales users
Post-SAP spinoff, Qualtrics moves quickly to give B2B sales users -- along with their marketing and customer service colleagues -- new features to sharpen post-pandemic business. Continue Reading
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Feature
16 Feb 2021
Email marketing tools sustain old channel with personalization
Email is so 1990s. Yet as a marketing communications channel, it thrives into the 2020s with an assist from personalization technology and customer data platforms. Continue Reading
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News
23 Dec 2020
Salesforce's acquisitions lead CX tech buying spree in 2020
Most CX vendors acquired new companies to enhance their platforms, none bigger than Salesforce buying Slack. Facebook's Kustomer buy might be the most intriguing. Continue Reading
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Feature
23 Dec 2020
Customer data platforms dominate CX technology headlines
As the tech titans release their CDPs, it raises a question: Can this technology save itself from becoming another data silo in the marketing stack? Continue Reading
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News
05 Nov 2020
SAP CX application stack grows with addition of Emarsys
SAP scoops up a marketing automation platform with CDP capabilities, as well as personalization and the ability to reach customers across digital channels. Continue Reading
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News
05 Nov 2020
SAP customer data platform strategy comes into focus
SAP acquires Emarsys, which has a CDP included in its customer experience data handling toolbox. SAP execs shed light on how it will fit in with the company's own CDP. Continue Reading
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News
14 Oct 2020
SAP CDP the latest customer data platform on a crowded block
SAP released a customer data platform, following its CX platform competitors Microsoft, Salesforce, Adobe and Oracle. The SAP CDP extends outside of the common marketing use case. Continue Reading
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Tip
08 Oct 2020
How to plan an SAP S/4HANA brownfield migration
SAP S/4HANA brownfield migrations aim to convert existing SAP environments without reimplementation. Find out how to prepare for this type of conversion. Continue Reading
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Feature
23 Jul 2020
Tech virtual conferences plagued by problems, boredom
Tech vendors staging virtual events during the pandemic have stumbled in trying to reproduce the in-person conference experience. Some have succeeded. Continue Reading
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News
19 Jun 2020
SAP C/4HANA leads discuss future of CX platform
New leaders of SAP's customer experience platform discuss its future direction, with a retrospective look at how CRM's past evolved into customer-centric CX technology. Continue Reading
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News
17 Jun 2020
SAP C/4HANA users describe e-commerce pivots amid COVID-19
SAP's customer experience application suite still a priority after a year of senior leadership upheaval at the enterprise cloud vendor, thanks to the COVID-19 economy. Continue Reading
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Tip
24 Jan 2020
6 ideas to consider before making a C/4HANA SAP cloud migration
Moving to SAP's C/4HANA platform may lead to improved CX. However, companies should make some considerations before starting an on-premises to SAP cloud migration. Continue Reading
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News
13 Dec 2019
Qualtrics XM adds mobile, AI, information governance
SAP's influence is reflected in some new features Qualtrics revealed in its XM customer and employee experience measurement platform. Continue Reading
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Feature
01 Nov 2019
Have success with SAP C/4HANA on-premises-to-cloud migration
There is no one way to complete a CRM platform migration, but a little planning and asking questions along the way can ensure you are on the road to success. Continue Reading
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News
23 Oct 2019
Ex-Salesforce exec Bob Stutz takes the reins of SAP C/4HANA
Ex-Salesforce Marketing Cloud CEO Bob Stutz, known for jump-starting stagnating CRM and CX software at Siebel, Microsoft and SAP, returns to SAP to bolster C/4HANA CX cloud. Continue Reading
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News
21 Oct 2019
SAP launches Qualtrics CoreXM customer research tools
SAP renames Qualtrics Research Core Qualtrics CoreXM and adds AI, enterprise analytics, dashboard tools and admin controls for data access. Continue Reading
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News
11 Oct 2019
CEO of SAP Bill McDermott abruptly resigns
Bill McDermott, CEO of longtime ERP, CRM and BI software vendor SAP, resigned Thursday triggering a succession plan that promotes Jennifer Morgan and Christian Klein to co-CEOs. Continue Reading
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Feature
01 Oct 2019
Field service providers drive CX, engagement, retention
Manuel Grenacher, general manager of SAP Service Cloud, offers tips for using CX best practices to improve the lives of both field service providers and the people they service. Continue Reading
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Feature
27 Aug 2019
SAP CX tools evolve in the face of data privacy, AI
'Experience data' from Qualtrics will help SAP boost its customer experience offerings. The company is also considering how AI can help and where privacy concerns fit into the CX landscape. Continue Reading
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News
22 Aug 2019
SAP Product Content Hub underpins CX initiatives in C/4HANA
SAP SaaS tool integrates AI, APIs for pushing updated product content to e-commerce sites. It also gives sales, marketing and service teams using C/4HANA access to the content. Continue Reading
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Feature
19 Aug 2019
Experts debate whether SAP acquisition of Qualtrics can deliver CX
Ten months after SAP paid $8 billion for the SaaS experience management platform, experts still differ on what Qualtrics adds to SAP's portfolio, especially its C/4HANA CX suite. Continue Reading
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News
06 Aug 2019
Aysling launches new vendor management software
Vendor Management is a cloud-based software designed to help businesses manage their vendors and vendors' employees. It lets users track payments, store files, see invoices and more. Continue Reading
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News
06 Aug 2019
CX product changes on tap at Salesforce, LogMeIn, Adobe
CX products to watch for the rest of 2019: Adobe's planned CDP offering, Salesforce features from the Tableau acquisition and LogMeIn's AI-powered agent-assist tools. Continue Reading
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Feature
05 Aug 2019
How SAP C/4HANA could transform the CRM market
Find out how C/4HANA is not only changing the CX game, but also transforming the relationship with CRM by combining front-office CRM apps with back-end transactional ERP systems. Continue Reading
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Feature
31 Jul 2019
Inside SAP C/4HANA and how it's changing the customer experience
SAP has officially entered the CX game with C/4HANA, but what is it exactly? Here's a breakdown of the platform and its components to ensure buyers and users have a firm understanding. Continue Reading
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Feature
25 Jun 2019
Enosix CMO, who branded SAP Leonardo, talks martech strategy
Shawn Reynolds, the former architect of SAP's Leonardo AI brand, moves to SAP-Salesforce integrator Enosix. He discusses marketing strategy in this age of overwhelming martech choices. Continue Reading
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Tip
16 Nov 2016
SAP Hybris CRM gets a jolt from SAP HANA Cloud
SAP Hybris is capitalizing on PaaS to help customers and partners build applications and better integrate their SAP portfolios. Continue Reading
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Tip
02 Jan 2015
Customer data integration needs strategy to derive meaning
Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading
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News
14 May 2009
New SAP CRM ordering system helps Coke roll out new dispenser
A new beverage dispenser designed to revolutionize Coke's distribution system demanded a new way for the soda giant to service customers. Continue Reading
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Answer
14 Aug 2007
Conducting a CRM system and process audit
Expert Paul Greenberg offers advice on conducting an audit of CRM systems and processes. Continue Reading