Enterprise Software: Page

virtual reality sickness (VR motion sickness)

Virtual reality sickness (VR motion sickness) is the physical discomfort that occurs when an end user's brain receives conflicting signals about self-movement in a digital environment.

By Kate Brush, Sean Kerner • Aug. 4, 2023

Customer experience strategy: 5 tips to build a valuable CX

The best CX strategy should provide value to both the customer and the business. However, it requires support from leadership and significant investments in technology.

By Robin Gareiss • Aug. 3, 2023

7 ways to successfully align your sales and marketing teams

Learn how to create a close collaboration between sales and marketing that can lead to more effective marketing campaigns, an increase in qualified leads and a boost in revenue.

By Sandra Mathis • Aug. 3, 2023

How to create a customer journey map -- with template

Customer journey maps help CX teams delve into the data gathered during a customer's experience. They also help businesses to understand the failures and successes of sales.

By Andrew Froehlich • Aug. 3, 2023

Lawmakers seek to restrict ‘bossware’

AI-enabled bossware and employee monitoring tech is getting increasing attention in the U.S. Senate and by the White House. An effort may be made to get a bill passed.

By Patrick Thibodeau • Aug. 3, 2023

Salesforce offers tighter Slack integration with Sales Cloud

The CRM giant released tools that bring customer data and insights to the collaboration platform, such as instant account updates sent directly to channels for review.

By Mary Reines • Aug. 2, 2023

MRP vs. MPS: What are the differences?

Learn about MRP vs. MPS, including how each focuses on different aspects of the manufacturing process but can help manufacturers in a variety of ways.

By Paul Maplesden • Aug. 2, 2023

working capital

Working capital is the difference between a business's current assets and current liabilities.

By David Essex • Aug. 2, 2023

9 benefits of MRP software

MRP and MRP II software can offer multiple benefits to manufacturers. Learn how manufacturing companies can use them to potentially improve key production processes.

By Paul Maplesden • Aug. 2, 2023

Digital dexterity explained: Everything you need to know

Help employees face their fear of change in the digital world. Digital dexterity can improve employee engagement and efficiency -- all while creating a better business outcome.

By Amanda Hetler • Aug. 2, 2023

Learn the 6 types of learning management systems

Some of the types of LMSes include SaaS LMS and on-premises. HR leaders should learn about each type so they can choose the right one for their organization.

By Eric St-Jean • Aug. 1, 2023

What is account-based marketing? A guide to ABM strategy

Companies increasingly use ABM to target high-value accounts and boost sales revenue. Here's the lowdown on the key terms and technologies, plus expert advice on getting started.

By David Essex • Aug. 1, 2023

ABM vs. demand generation: How are they different?

ABM and demand generation differ in significant ways. But when approached correctly, the two can complement one another, leading to higher revenue and long-term customer loyalty.

By Griffin LaFleur • July 31, 2023

7 ABM challenges and how to solve them

Navigating through account-based marketing program headwinds in team collaboration, budgeting, resource allocation, scalability, and tool selection requires a unique approach.

By Griffin LaFleur • July 31, 2023

7 account-based marketing tactics for your business

You can grow business revenue through an effective ABM strategy the complements lead-generation efforts. Here are 7 tactics to make your ABM program effective.

By Sandra Mathis • July 31, 2023

leased line

A leased line is a bidirectional telephone line that has been rented for private voice, data exchange or telecommunication use.

By Sarah Lewis • July 31, 2023

12 essential ABM metrics and KPIs to measure success

Account-based marketing metrics let teams effectively engage with key decision-makers within target accounts, strengthen customer loyalty and identify areas of improvement.

By Griffin LaFleur • July 31, 2023

Account-based marketing vs. lead generation, explained

Discover the key differences between lead generation and account-based marketing, as well as pros and cons and how to decide which approach is best for your organization.

By Sandra Mathis • July 31, 2023

demand generation

Demand generation is the process of creating and cultivating interest in a product or service with the goal of generating high-quality leads that can be nurtured into loyal customers.

By Griffin LaFleur • July 31, 2023

What does a knowledge champion do?

Knowledge champions use communication and leadership skills to encourage their department or group members to adopt knowledge management best practices.

By Tim Murphy • July 31, 2023

Deciding which AppleCare plan is best for the enterprise

Apple provides multiple coverage and support options to supplement basic AppleCare, and it can be difficult to determine whether one will be best suited to an organization's needs.

By Gary Olsen • July 28, 2023

How to calculate video conferencing bandwidth requirements

Image motion, frame rates and screen resolution often dictate video conferencing bandwidth requirements. Learn four steps to address remote and office video call bandwidth needs.

By Irwin Lazar • July 28, 2023

Customer experience vs. customer service: How do they differ?

Customer experience and customer service are not the same, but they do have a shared goal: to ensure customers are satisfied and return for repeat business.

By Robert Peledie • July 27, 2023

workforce planning

Workforce planning is the strategy used by employers to anticipate labor needs and deploy workers most effectively, usually with advanced human resources technology.

By Shaun Sutner • July 27, 2023

account-based experience (ABX)

Account-based experience (ABX) is a business-to-business (B2B) strategy in which the sales, marketing and customer success departments work together to provide accounts with a unified, personalized experience throughout the buyer journey.

By Sandra Mathis • July 27, 2023