Lior Arussy is an author, visionary, consultant and creative catalyst in the areas of creating
delightful customer experiences and executing profitable customer strategies. His consultancy,
Strativity Group. Inc., advises Global 2000 companies as well as emerging businesses around the
world. Clients include Nokia, Computer Associates, SAP, American Management Association, Seagate
Technology, Honeywell, Siemens, Dimension Data, FedEx, Catic, and Nordea. Prior to establishing the
Strativity Group, Mr. Arussy held executive positions at Hewlett-Packard and other
Mr. Arussy's syndicated column, "Focus: Customer" reaches over 600,000 readers worldwide every
month. He is the author of four books, including, Passionate and Profitable: Why Customer
Strategies Fail and Ten Steps to Do Them Right! (Wiley 2005). For his thought leadership and
contribution to the industry, Arussy received CRM Magazine's "2003 Influential Leaders" award and
served as a juror for the Fast Company's Customer First Awards in 2005. He's also published more
than 50 articles in publications around the world, including the Harvard Business Review.
His accomplishments have been recognized by leading analysts and press organizations including
Gartner, ABC, The Wall Street Journal, Financial Times and The Times of London. Arussy completed
his undergraduate degree at Case Western Reserve University and received his MBA from Weatherhead
School of Management.