Tom Coughlin, IEEE fellow, president of Coughlin Associates, is a digital storage analyst and business and technology consultant. He has more than 39 years of experience in the data storage industry with engineering and senior management positions at several companies. Coughlin Associates consults; publishes books, market and technology reports -- including The Media and Entertainment Storage Report and an Emerging Memory Report; and puts on digital storage-oriented events. He is a regular storage and memory contributor for Forbes and monitoring and evaluation websites. He is a former president of IEEE-USA and is active with Storage Networking Industry Association and Society of Motion Picture and Television Engineers.