Analysts / Brian McKenna

Brian McKenna

Senior Analyst, Business Applications & EMEA Analyst Services Director


As Enterprise Strategy Group’s Senior Analyst for Business Applications, Brian McKenna focuses his research primarily on customer experience technology. Brian covers other business applications through a data management and analytics lens.

He is based in the London office of TechTarget, ESG’s parent company, where he also helps to direct ESG’s analyst services in EMEA covering business applications, information management, and cybersecurity topics.

Most recently Brian was business applications editor at TechTarget’s Computer Weekly publication. CW is well known for putting the voice of the IT customer first, and Brian brings that perspective to bear on his research, writing, and consultancy. Prior to joining Computer Weekly, Brian was the editor of Infosecurity magazine. He has also edited academic journals in information science and computer security.

Brian holds a degree in History and English from the University of Glasgow, Scotland, and a doctorate from the University of Oxford, England. He was a British Academy post-doctoral fellow and Junior Research Fellow at Oxford before turning to IT journalism. He is also a Fellow of the RSA (Royal Society for the encouragement of Arts, Manufactures, and Commerce).

Areas of Expertise

  • Business & Technology Strategy
  • Business Applications
  • Business Intelligence
  • Contact Center
  • Customer Data Platforms (CDP)
  • Customer Experience/CRM
  • Customer Service
  • Cybersecurity
  • Data Analytics & AI
  • Data Management
  • Data Protection
  • Digital Experience Platforms (DXPs)

Connect with Brian McKenna

Request Briefing

Quoation Mark

The macroeconomic and environmental crises besetting organizations globally demand ever-greater creativity from the suppliers and the users of the software that runs those entities. And for them to become authentically data driven, they must extract business value from modern data technologies, from lakes to real-time analytics.”

Brian McKenna
Senior Analyst, Business Applications & EMEA Analyst Services Director

See Brian’s Content on TechTarget