Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Principal Analyst Paul Nashawaty has extensive knowledge of digital transformation initiatives, including platform engineering across front-end, back-end, on-premises, and cloud-based applications.
Paul has more than 25 years of experience in delivering go-to-market strategies, including identifying new routes to market, expanding and developing partner ecosystems, and achieving positive business results through the creation and execution of strategic plans.
Paul has held multiple executive-level, general management, and product marketing positions throughout his career. Most recently, he was Vice President of Global Marketing for Hawksearch, a division of Bridgeline Digital. He is also a published author of technology books, including one on rapid application development. Paul’s experience in application development, modernization, content management and application integration, data protection, hyperconverged virtualization, and infrastructure (on-premises, hybrid, or cloud-native) dovetails nicely with his advisory role at Enterprise Strategy Group. When not pursuing his professional interests, Paul volunteers with advisory boards and mentors business professionals to help them grow in their careers.
Paul has appeared in Forbes, Digital Commerce 360, ActualTech, CMS Wire, IT Business Edge, and HelpNet Security, among others. He holds a BS in Business Administration with a focus in Entrepreneurship, Computer Science, and Management Information Systems from Northeastern University in Boston, Massachusetts; an MBA focused on Digital and Commerce Marketing from Worchester Polytechnic Institute in Worcester, Massachusetts; and a Management and Leadership executive graduate degree from Sloan Business School at Massachusetts Institute of Technology in Cambridge.
Areas of Expertise
Application Build, Delivery, Release, Testing
Application Integration & Development
Application Modernization & Observability
Cloud-native Technologies
Content Management Systems & Digital Experience Platforms
In today’s fast-paced business landscape, organizations must be sufficiently agile and flexible to meet the evolving needs of their customers. However, many still rely on legacy applications that can struggle to handle the demands of modern-day business requirements.