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May 9, 2025

Reinventing Data Loss Prevention: Adapting Data Security to the Generative AI Era

Todd Thiemann
Principal Analyst, IAM & Data Security

Market Topics

Cybersecurity Data Analytics & Artificial Intelligence

Enterprises need to provide access to sensitive data while controlling against the unauthorized disclosure of that information from inadvertent leakage, insider threats, and outside attacks targeting data. Work-from-home and bring-your-own-device initiatives pose increased data loss prevention (DLP) challenges, and generative AI (GenAI) has opened new avenues for data leakage. Although DLP is a top investment category when it comes to data security, enterprises continue to struggle to classify data and control against data loss. Enterprise Strategy Group recently surveyed IT and cybersecurity professionals to gain insights into these trends.

To learn more, download the free infographic, Reinventing Data Loss Prevention: Adapting Data Security to the Generative AI Era.

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