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Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.

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  • Multi-cloud Application Deployment and Decision Making

    ·

    Scott Sinclair

    Research Objectives

    • Determine the strategy, process, personas, and considerations involved in multi-cloud application deployment and migration decisions.
    • Highlight the top considerations and factors that influence decision makers to shift away from their more common approach.
    • Identify how decision making is influenced by industry, location, and application.
    • Help technology and cloud vendors better communicate with and serve their customers with insights into their top priorities for applications.

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  • The Strategic and Evolving Role of Data Governance

    ·

    Christophe Bertrand

    Research Objectives

    • Determine the amount and value of data for a typical organization, and how this impacts data management activities like availability, usability, and security.
    • Connect the dots between the important elements of data governance like classification, placement, and compliance as ecosystems evolve and become more distributed.
    • Help overwhelmed IT organizations find the right combination of process and technology to solve their unique data governance challenges.
    • Identify data governance process and technology gaps that need to be addressed in vendor solutions.

    (more…)

  • Consolidating Unified Communication and Collaboration (UCC) Tools Can Solve IT Inefficiency and End-user Disengagement

    ·

    Gabe Knuth

    As the hybrid workforce expands, employee communication and collaboration has become one of the highest priorities for organizations. This attention has led to an increase in the number of tools used to support UCC efforts and achieve business objectives. Because of this, customer environments are ripe for optimization through the use of cloud-based services and platform consolidation.

    (more…)

  • Managed Detection and Response Trends

    ·

    Dave Gruber

    Research Objectives

    • Determine how, where, and why MDR services are used to support security programs.
    • Isolate specific MDR use cases, and the organizational profiles of those businesses that require them.
    • Understand what technology is expected from MDR and how organizations want to work together with MDR providers.
    • Establish if and what industry megatrends are impacting MDR provider selection.

    (more…)

  • The Buyer’s Journey to Integrated Solutions from Strategic Partners

    ·

    Doug Cahill

    Research Objectives

    Gauge current and planned adoption of integrated solutions.

    Identify business and technology drivers for partner solutions.

    Highlight the role of senior IT leadership in the buying cycle.

    Determine objections and critical success factors for integrated solutions.

    Assess the role of current vendor relationships in the buying process.

    (more…)

  • The Cloud Data Security Imperative

    ·

    Jack Poller

    Research Objectives

    Digital transformation initiatives and remote work have further accelerated the migration of data assets to cloud stores. However, organizations are finding that sensitive data is now distributed across multiple public clouds. The use of disparate controls has led to a lack of consistent visibility and control, putting cloud-resident data at risk of compromise and loss.

    What is necessary to secure cloud-resident data? Organizations need solutions that support data loss detection and prevention capabilities across a range of cloud applications and services. These solutions need cloud-native controls that provide a unified approach across disparate cloud data stores via API integration.

    To gain insights into modern processes for securing cloud-resident data, TechTarget’s Enterprise Strategy Group surveyed 387 IT, cybersecurity, and DevOps professionals responsible for evaluating, purchasing, testing, deploying, and operating hybrid cloud data security technology products and services at organizations in North America.

    This study sought to answer the following questions:

    • Are organizations using separate data security controls for on-premises and cloud environments? Do they plan to unify this protection in the future?
    • How much of organizations’ sensitive data is cloud-resident today, and how much will be in 12-24 months?
    • How are organizations identifying and classifying sensitive data? How confident are organizations that they have the necessary tools in place to discover and classify all their public cloud-resident data?
    • Have organizations lost cloud-resident sensitive data and, if so, how and why?
    • What policies do organizations currently employ to protect data assets associated with the use of cloud services?
    • How do organizations compare the security associated with protecting their cloud-resident sensitive data with the security associated with protecting their organization’s on-premises sensitive data?
    • Who are the key stakeholders who influence and make cloud data security purchasing decisions?
    • Do organizations have an individual or group designated as “cloud security architects”? What areas of responsibility are, or will likely be, assigned to cloud security architects?
    • What types of data security controls are currently in use, which are viewed as most important, and which ones are buyers prioritizing?
    • What types of native data security controls provided by CSPs do customers currently and plan to use?
    • From what type of vendor do buyers plan to purchase cloud data security controls?
    • How do organizations view the pros and cons of best-of-breed point tools versus consolidated suites/platforms?
    • What is the role of resellers, integrators, and managed service providers in data security?
    • Relative to other areas of cybersecurity, how do organizations expect their data security spending to change, if at all, over the next 12-24 months? What tasks do organizations consider to be the highest priorities to implement to protect cloud-resident sensitive data?

      Survey participants represented a wide range of industries including manufacturing, technology, financial services, and retail/wholesale. For more details, please see the Research Methodology and Respondent Demographics sections of this report.
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  • Digital Experience Platforms Trends

    ·

    Donald Fluckinger

    Research Objectives

    Define the business benefits of digital transformation initiatives that help unlock organizational creativity and meet customer expectations.

    Understand the use cases for and business value of digital experience platforms (DXPs).

    Clarify the different DXP approaches to mitigate confusion in the market that can elongate sales cycles.

    Recognize the current and future spending intentions for DXP based on the prioritization of digital transformation objectives.

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  • Digital Experience Platform Trends

    ·

    Donald Fluckinger

    Modern organizations are demanding more and faster results from their digital transformation investments, especially around the customer experience (CX). At the same time, they’re looking to digital experience platforms (DXPs) to enhance the end-to-end customer journey in response to today’s dynamic market and technology landscape.

    Learn more about these trends with the infographic, Digital Experience Platform Trends.

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  • End-to-end Networking Visibility and Management

    ·

    Bob Laliberte

    Organizations are distributing applications across private data centers, public clouds, the edge, and hybrid work locations, creating management complexity and blinds spots for networking teams that are trying to ensure critical connectivity. As a result, organizations are exploring new strategies and technologies that drive visibility, efficiency, and automation.

    Learn more about these trends with the infographic, End-to-end Networking Visibility and Management.

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  • The Evolving Role of Network Detection and Response

    ·

    John Grady

    The potential for serious business disruptions makes detecting threats quickly and accurately critical to preventing data loss, compliance violations, and lost revenue. Even as resources and users leave the traditional perimeter, the network should play a key role in detecting threats to avoid business disruption.

    Learn more about these trends with the infographic, The Evolving Role of Network Detection and Response.

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  • What Security Teams Want from MDR Providers

    ·

    Dave Gruber

    IT organizations shouldn’t be fooled by the name: Managed detection and response (MDR) providers are delivering much more than basic detection and response. With no end in sight for the cybersecurity skills shortage, MDR services can bring immediate expert resources online to help security teams gain control and set themselves up for future security program success. TechTarget’s Enterprise Strategy Group recently surveyed cybersecurity professionals in order to better understand these trends.

    Learn more about these trends with the infographic, What Security Teams Want from MDR Providers.

    Download Now

  • The Buyer’s Journey to Integrated Solutions from Strategic Partners

    ·

    Doug Cahill

    Research Objectives

    To gain insight into the market dynamics for integrated technology solutions from strategic partners, Enterprise Strategy Group surveyed 352 IT professionals in North America (US and Canada) involved in the purchases of integrated solutions at their organizations.

    Examples of integrated solutions include:

    • On-premises infrastructure such as multi-vendor converged infrastructure and data protection integrated with storage platforms.
    • Infrastructure-as-a-service/platform-as-a-service such as a virtualization platform integrated with a cloud-native infrastructure service.
    • Platforms/applications like APIs or other technology integrated into a broader platform or application.
    • Software-as-a-service such as marketing integration with a CRM.
    • Hybrid cloud like on-premises applications or infrastructure integrated with cloud services.
    • Cybersecurity such as firewalls integrated with public cloud infrastructure or integrated threat intelligence.
    • Data platforms and analytics like a data warehouse integrated with business intelligence.
    • Services provided on top of a vendor’s product or service, sometimes from a managed services provider.

    This study sought to answer the following questions:

    • What is the current status of integrated solution adoption? What technologies are customers purchasing or planning to purchase, and for what use cases?
    • What individuals or groups hold influence over the research, evaluation, purchase, and deployment of integrated solutions? Which individuals or groups hold the most influence?
    • What are the budget plans of organizations buying and planning to buy integrated solutions?
    • What are the business and technology drivers behind the purchase of integrated solutions?
    • What are the KPIs or metrics that organizations expect to improve with integrated solutions?
    • To what extent are integrated solutions meeting expectations for drivers and KPIs?
    • From where do organizations procure integrated solutions?
    • What challenges do organizations encounter throughout the research, evaluation, purchase, and deployment phases of integrated solution acquisitions?
    • When do organizations learn about integrated solutions when seeking technologies for certain use cases?
    • What sources do organizations use when researching integrated solutions?
    • How does the evaluation of integrated solutions compare with the evaluation of standalone technologies?
    • Do organizations also examine standalone technologies when seeking to meet requirements for certain use cases?
    • How do integrated solutions impact customer perceptions of the vendors involved with them?
    • To what degree does a relationship with one or both of the vendors affect selection and ultimately success?

    Survey participants represented a wide range of industries including manufacturing, technology, financial services, and retail/wholesale. For more details, please see the Research Methodology and Respondent Demographics sections of this report.

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