Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
This Complete Survey Results presentation focuses on budget allocations and processes, vendor engagement, and decision making for public cloud services; on-premises infrastructure-as-a-service; collaboration between IT and application development teams; self-service IT strategies; open source software strategies; and FinOps adoption and drivers.
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TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. New this year! Buyer perceptions on AI-generated content.
This report focuses on responses from 343 North American technology buyers in across IT management and senior business roles.
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The artificial intelligence movement over the last several years has been enabled by the exponential growth in computing power, data, algorithms, and use cases. As AI is increasingly integrated across industries, AI infrastructure decisions have become pivotal to support widespread deployment as well as the need to satisfy resource-heavy AI workloads. Recent research by TechTarget’s Enterprise Strategy Group found that a range of factors are now top of mind for executives shaping their AI strategies.
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In an era where the effective use of AI technology can mean sinking or swimming in highly competitive business waters, organizations are laser-focused on making sure their AI models are fine-tuned and well trained to enhance their operations. But training AI algorithms on real customer data can risk compliance and privacy violations. Recent research by TechTarget’s Enterprise Strategy Group examined how organizations are using synthetic data to avoid data governance problems with AI training and whether this is delivering the anticipated advantages.
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As businesses across the globe pursue AI to revolutionize their businesses, the powerful infrastructure required to support these innovations and transformations is driving an increased focus on responsible purchase strategies. Recent research by TechTarget’s Enterprise Strategy Group revealed that sustainability concerns are taking center stage as organizations grow their AI infrastructure initiatives and footprints.
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The hype around AI transformation has infiltrated business lines across all areas of organizations, and with freely available generative AI (GenAI) technology, anyone can take the opportunity to explore AI’s possibilities. Recent research by TechTarget’s Enterprise Strategy Group closely examined the actions of formal stakeholders for AI initiatives today and reached some nuanced conclusions about who should be involved in these decisions and when.
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AI has become a key investment for organizations as they seek to foster innovation and gain a competitive edge. But selecting and deploying the right AI solution is still quite challenging, often entailing substantial initial and ongoing investments of time, people, and money. Recent research by TechTarget’s Enterprise Strategy Group sought to understand the time-to-value situation for AI projects today and what this might say about innovation in the AI market in general.
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By a wide margin, most organizations are satisfied with data recovery speed in the public cloud, according to Enterprise Strategy Group’s research. However, half are recovering 75% or less of their data, and the overall average is 69% on recoveries of cloud-based data. Improvements are needed to approach or match service levels common in other mission-critical IT processes. One option that could help: on-premises storage of key operational data to augment cloud data protection tools.
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The cloud data protection market is growing quickly: Enterprise Strategy Group’s research found that the use of cloud-based services will be close to universal soon. But data protection is an increasingly dynamic process, with a majority of organizations reassessing their strategies every 12 to 36 months. The lack of consensus on the differences between BaaS and DRaaS technologies could complicate buying decisions for prospective users, who should focus on their organization’s requirements and how different vendors can meet them.
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Organizations have been broadly and enthusiastically adopting initiatives involving artificial intelligence, and the maturity of those initiatives within business operations is on the rise. Recent research by TechTarget’s Enterprise Strategy Group found two key drivers of these trends: anxieties that businesses will miss out on the advantages of generative AI (GenAI) and the increasing focus of vendors and partners on simplifying their products and services.
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We live in an age where virtually anyone can install an 80-inch TV and surround sound systems in their home. So, owners of professional sports teams and concert venues must work hard to continuously provide a differentiated experience for fans attending events in person. In case the roar of the crowd and the excitement of being there isn’t enough, these organizations continue to modernize and improve the live experience in these stadiums.
Recently, I was able to get a behind-the-scenes tour of the newly renovated Gillette Stadium, home of the New England Patriots and New England Revolution, to better understand how they are improving in-person experiences. If you are not aware, Gillette Stadium recently underwent a significant renovation in its north end zone to provide additional hospitality services, a massive outdoor screen, and modernize its video network to support broadcast TV, security and safety, and eventually deliver video content to the screens distributed throughout the stadium. Regardless of where you are, you never miss a play.
For those attending the game/event, it is impossible to miss the massive outdoor screen in the north end zone. This 22,000-square-foot screen (for context, that is almost half an acre) is the largest curved outdoor HD video board in the U.S. And in case you are wondering, no, this will not fit in your living room. Being over five times larger than the video board it replaced, it provides a great view of the action taking place on the field for almost the entire stadium. And of course, the new 22-story lighthouse with an observation deck behind the board is also quite distinctive.
While these additions have a dramatic visual impact, it is really what is going on behind the scenes that provides the more differentiated experience. A big part of this renovation was creating an in-house video production studio for the stadium. So, while production trucks will still be required for uplinks, all the game video feeds now run through this production room. This allows the stadium to control the content going to the screens in the stadium and why those attending the game get to see replays (NFL, MLS) on the big screen before those at home do—if at all. To always ensure high availability, the stadium leverages redundant on-premises data centers and multiple redundant network connections on each side of the stadium. As a side note, the data center environment we toured was as impressive as the screen—not a wire out of place—and everything was labelled according to the standards of the Kraft Group (owners of the Patriots and Revolution). To ensure all the video feeds can be collected from the cameras, then viewed in the production room, and delivered to broadcasters and the video screens, Gillette Stadium turned to Cisco Systems network technology for a wired solution that was designed and implemented by the Acadia Technology Group. The deployment also included the infrastructure to support the main press conference room as well as several breakout Cisco WebEx interview rooms.
In addition to game/event day, Gillette Stadium also created an operations control room to improve operational efficiencies. Again, aided by dozens of video panels, this main operations control room tracks weather, real-time automobile traffic, and foot traffic in and around the stadium. Aided by AI technology that can quickly alert this team, comprised of Gillette Stadium staff, local, state, or federal officials, of any issues that need to be addressed. For example, the AI-enabled scene analytics software could detect something as simple as a full trash can and alert maintenance to empty it or monitor inventory levels in self-checkout kiosks so staffers can ensure products are always available, to detecting a fan trying to scale a fence to an unauthorized area, which would alert security teams to act. Ultimately, this enables Gillette Stadium staff to provide the best possible and safest experience on game day or event.
As an aside, it is worth noting that Micheal Israel, the Kraft Group CIO who led the tour, is also in charge of the other Kraft businesses and that the innovative technology deployed at the stadium often gets implemented at the other Kraft Group locations to deliver greater operational efficiencies and safety. The aforementioned AI-enabled scene analytics capability and Cisco networks are just a few of the technologies that have been implemented, and they have led to improved processes and productivity at the Kraft Group recycling plants.
Why does all this matter? It demonstrates the value that innovative technology can have in improving not just a game day or concert experience but also any business process. Stadiums such as Gillette, SoFi Stadium in Los Angeles, Allegiant Stadium in Las Vegas, and others continue to use technology to deliver a differentiated and safe game day/concert experience. Video, Wi-Fi, and 5G networks all play a role in enabling these massive stadium environments to deliver an enhanced experience. It’s great to see Gillette Stadium (and the Kraft Group) continue to innovate and share their experiences with other stadiums to raise the bar for all stadium events. More importantly, businesses outside of sports and entertainment can learn from these technology deployments and leverage them to improve their own process, product, or ensure a safe and productive work environment—or provide a differentiated experience to their employees!