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August 2018, Vol. 1, No. 3

The enterprise will kill cloud innovation -- but that's OK

If you're not fully invested in the cloud today, you're guilty of IT malpractice. Of course, I'm exaggerating. But many IT pros feel this pressure from business leaders at a time when everyone seems to be talking about cloud innovation. At Google's 2018 Cloud Next conference in San Francisco, the company proudly proclaimed that its cloud was "enterprise-ready." This pitch clearly aimed to ease security and stability concerns and attract large accounts at a time of increased competition among the big three cloud providers. It also underscored a disconnect between cloud providers' prior marketing messages and the reality that enterprise IT pros face. Just weeks before this conference, Google's cloud business faced fierce criticism after the provider's automated fraud-prevention systems pulled the plug on a customer's business-critical project without warning. The customer's published account -- bluntly titled, "Why you should not use Google Cloud" -- prompted a public apology from Google and promises to change. On one level, this ...

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