Customer Experience
Top Stories
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News
03 Sep 2026
Genesys banks on AI customer service agents -- and their orchestration
The agentic SaaS playbook is emerging: Throw open your platform to agents of all stripes, and provide a harness or orchestration layer to manage it all. Continue Reading
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Tip
03 Sep 2026
5 mistakes to avoid when choosing a CX provider
When picking a CX vendor, enterprise tech buyers should have realistic AI expectations and watch out for a lack of industry expertise, scalability and integrations. Continue Reading
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Infographic
21 Oct 2020
The evolution of customer service
Today's customer service meets the consumer where and when it is convenient for them, with multiple contact channels, self-service and always-on coverage. Continue Reading
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News
20 Oct 2020
Salesforce Work.com gets customer, employee experience tools
Salesforce continues to build out Work.com as a place for broadcasting pandemic-specific employee and customer communications, as well as to enable remote work. Continue Reading
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Feature
20 Oct 2020
Choosing the right collaboration suite for business
Collaboration suites are an essential component of remote work, enabling teamwork throughout a distributed enterprise. Decide which option is best for your organization. Continue Reading
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News
20 Oct 2020
Acquia Drupal, Marketing Cloud get feature boosts
Acquia users get Drupal migration tools and marketing automation features built with technology from recent acquisitions as the company expands its digital experience platform. Continue Reading
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Tip
19 Oct 2020
How automated content tagging improves findability
Companies that use AI to automatically tag their metadata can improve findability of content across the entire organization. AI tagging vendors can help businesses get started. Continue Reading
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Guest Post
14 Oct 2020
How to build a world-class customer experience system, part 2
Building off the previously discussed foundation, Megan Burns explains what's needed to complete an XM system: diagnostic guidelines, micro-design process and rollout infrastructure. Continue Reading
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News
14 Oct 2020
SAP CDP the latest customer data platform on a crowded block
SAP released a customer data platform, following its CX platform competitors Microsoft, Salesforce, Adobe and Oracle. The SAP CDP extends outside of the common marketing use case. Continue Reading
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Tip
13 Oct 2020
5 digital customer experience trends for businesses to consider
Improving digital CX is important in a market cluttered with choices for the customer. Here are some trending strategies to help businesses enhance their offerings. Continue Reading
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Feature
08 Oct 2020
Call center customer experience ROI is more about metrics
When measuring contact center ROI, don't get caught up in dollar signs. Focus on CX metrics, including the length of customer calls, wait times and net promoter scores. Continue Reading
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News
08 Oct 2020
Hyland Software CEO discusses Alfresco, RPA, blockchain
Hyland moves on incorporating Another Monday RPA, Learning Machine blockchain credentials into its platform. Alfresco integration waits in the wings as acquisition closes. Continue Reading
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News
08 Oct 2020
Twilio adds video developer tools, field service app, Flex apps
The developer-centric UCaaS vendor Twilio offers users new tools to support video chat, field service workers and aggregation of customer activity data. Continue Reading
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News
06 Oct 2020
Pega Value Finder marketing tool uses AI to find segments
The Pega Customer Decision Hub adds an AI tool for marketers to uncover new customer segments and test campaigns for audiences that humans may have written off as not viable. Continue Reading
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Feature
02 Oct 2020
2 Customer Workflows: Drive Customer Loyalty with Connected Digital Workflows
When the unexpected happens, customers want to know they can depend on you to hear them and meet their needs. Continue Reading
- 02 Oct 2020
- E-Zine 02 Oct 2020
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News
01 Oct 2020
Microsoft CDP adds cross-channel analytics
Microsoft Dynamics 365 Customer Insights CDP adds integrations with other CX systems that perform analytics, customer data governance and sentiment analysis. Continue Reading
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Answer
30 Sep 2020
What is information management vs. knowledge management?
There are some subtle differences between information management and knowledge management -- one focuses on processes while the other focuses on people. Continue Reading
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News
30 Sep 2020
Salesforce Vlocity acquisition gives rise to new industry clouds
Four new vertical-specific clouds debut from Salesforce -- for media, telcos, government and utilities -- as fruits of its Vlocity acquisition earlier this year. Continue Reading
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Tip
29 Sep 2020
AI improves customer experience, call center efficiency
Customers and employees can benefit from the use of AI in contact centers. Businesses can use AI to provide customer self-service options and help make agents more productive. Continue Reading
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Answer
29 Sep 2020
CDP vs. marketing automation: What's the difference?
CDPs and marketing automation software collect customer data, automate processes and increase efficiency, but they also have features that set them apart from each other. Continue Reading
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News
29 Sep 2020
Adobe Experience Platform, Oracle CX add CDP connections
Adobe bridges its CDP with Experience Cloud apps as well as third-party apps such as Salesforce. Oracle adds privacy compliance tools to its CDP stack and deepens hooks into Eloqua. Continue Reading
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Feature
28 Sep 2020
6 customer retention best practices for businesses to heed
Customer retention is essential to an organization's success, so it's important to keep customers educated, engaged and feeling as though they're part of the business family. Continue Reading
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Tip
28 Sep 2020
21 lead generation tools to fill the sales funnel
While live events are on hiatus, there are other tools that businesses can use to generate sales leads, such as email tracking, marketing automation and social media. Continue Reading
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Tip
25 Sep 2020
Sales funnel vs. flywheel: How sales and marketing has evolved
The sales funnel is evolving into a more customer-centric approach named the flywheel. These processes approach sales and marketing differently, but both are useful. Continue Reading
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News
23 Sep 2020
Salesforce delivers CDP, DXP and sales meeting tools
Salesforce drops a customer data platform, new virtual sales meeting tools and makes the case for its own Experience Cloud to give users an Adobe alternate. Continue Reading
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News
22 Sep 2020
HubSpot CRM gets enterprise makeover
HubSpot might not yet frighten Salesforce with its competing platform, which now includes enterprise CRM, but the company definitely pushes upmarket with its latest offering. Continue Reading
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News
22 Sep 2020
Microsoft Dynamics 365 Customer Service to add voice channel
Leading a host of CX releases, Microsoft plans to add native voice telephony and voice-channel hooks for chatbots and transcription into its contact center platform. Continue Reading
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Guest Post
22 Sep 2020
How can companies handle CX opportunities during COVID-19?
The COVID-19 impact on in-person shopping experiences has changed customer service expectations; now companies must find ways to compete in e-commerce against Amazon and others. Continue Reading
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News
18 Sep 2020
Oracle CX upgrades focus on field service, contact center
Oracle adds self-service features, field tech tools and call center capabilities to its CX stack in response to customers' business needs in pandemic. Continue Reading
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Answer
18 Sep 2020
What's the difference between CRM and database marketing?
Database marketing is a component of customer relationship management. CRM includes all processes, strategies and tools to support sales, marketing and customer service initiatives. Continue Reading
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News
16 Sep 2020
Box Shield, mobile app upgrades on the way
Among a slew of coming upgrades, Box Inc. goes after Microsoft's government business with FedRAMP High certification. Continue Reading
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News
10 Sep 2020
Episerver to buy Optimizely, adds to CMS, e-commerce suite
As Episerver evolves into a digital experience platform under new leadership, the company adds native A/B testing functionality by acquiring Optimizely. Continue Reading
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News
08 Sep 2020
Salesforce e-commerce capabilities to expand with Mobify
Salesforce beefs up its headless e-commerce platform capabilities for enterprise retail customers with the acquisition of Mobify, a Canadian headless commerce hosting vendor. Continue Reading
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News
03 Sep 2020
Emerging Genesys cloud strategy makes Amazon friend and foe
Amid a leadership change, Genesys retools cloud strategy, adds partnerships with Infosys, Adobe and others as its relationship to Amazon and AWS veers toward 'co-opetition.' Continue Reading
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Guest Post
02 Sep 2020
The importance of personalized experience in CX
Musa Hanhan breaks down the three stages of customer experience and explains why personalized experiences offer companies the best chance at customer retention. Continue Reading
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News
01 Sep 2020
Salesforce Field Service features added to Winter '21 Release
Salesforce Field Service users can better pinpoint arrival times for their customers as well as other new capabilities coming in the Winter '21 Release. Continue Reading
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Answer
31 Aug 2020
What's new in SharePoint features in 2020?
Microsoft released some new SharePoint capabilities in 2020 to help increase user engagement with the platform. Learn more about what's new in SharePoint this year. Continue Reading
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Tip
31 Aug 2020
How video chat improves customer service and engagement
As restrictions continue due to the COVID-19 crisis, many organizations adopt video chat capabilities to continue business operations and keep customers engaged. Continue Reading
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Guest Post
28 Aug 2020
Are you a customer experience leader or laggard?
Organizations need to invest now in customer experience to ensure they're leaders in their industry. They cannot risk falling behind their competitors with their CX initiatives. Continue Reading
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News
28 Aug 2020
Twilio Flex deployed for COVID-19 contact-tracing agents
Tech teams supporting agents working remotely on COVID-19 surveillance efforts in several U.S. cities and the state of Illinois eschew traditional IT and opt for cloud platforms. Continue Reading
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News
26 Aug 2020
Salesforce confirms around 1,000 layoffs after monster quarter
Salesforce says COVID-19 did not precipitate the layoff of about 1,000 employees, but the pandemic did show the company where customer needs are headed. Continue Reading
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Tip
26 Aug 2020
How customer transparency helps companies maintain loyalty
In an age when customers have more options than ever before, it's essential that businesses gain and maintain customer trust -- and that happens through customer transparency. Continue Reading
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Tip
26 Aug 2020
How businesses can align sales and marketing
Many organizations are moving away from siloed marketing and sales departments and instead choosing to work more closely, which can both grow a business and reduce costs. Continue Reading
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News
25 Aug 2020
Zendesk Support, Sunshine CRM expand data sharing, analytics
New Zendesk Explore Enterprise analytics and data visualization tools enable small and midsize users to create dashboards to share across organizations. Continue Reading
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Tip
20 Aug 2020
How to manage unstructured data using an ECM system
Enterprise content management systems are the most common system in which businesses manage unstructured data, which includes documents, spreadsheets, and audio and video files. Continue Reading
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News
19 Aug 2020
Salesforce pulls plug on Einstein Voice Assistant
Salesforce's voice assistant made a big splash at Dreamforce last year, but the AI tool -- personified with the Einstein brand -- didn't survive the pandemic. Continue Reading
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News
18 Aug 2020
E-commerce business growth slows, but still a boom period
As the world partially reopens businesses shuttered due to the pandemic, new e-commerce tech investments may make gains from earlier this year permanent. Continue Reading
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Feature
18 Aug 2020
Diversity in customer experience hinges on root-cause analysis
Sandra Mathis and Stephanie C. Harris discuss diversity and inclusion, and the necessity of addressing them at an internal level before customers see change. Continue Reading
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Tip
14 Aug 2020
How to collect customer data to improve overall retail CX
Businesses need data to predict and adjust to customer wants and needs, but first, they need to figure out how to collect it. One option is to use a digital CX software. Continue Reading
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Feature
12 Aug 2020
Media workflow management takes a page from DevOps, Agile
Taking lessons from software development methods, agile content collaboration and management tools promote speed, flexibility and teamwork in digital media workflows. Continue Reading
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Guest Post
07 Aug 2020
What to consider for a contact center remote working strategy
Colin Taylor suggests 11 areas that a good contact center work-from-home policy should address, including who provides equipment, workforce management, coaching and more. Continue Reading
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Guest Post
05 Aug 2020
How to build a world-class customer experience system
Megan Burns highlights the first four building blocks necessary for building a customer experience -- core journeys, criteria, blueprints and safety nets -- in this first article of a two-part series. Continue Reading
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News
03 Aug 2020
Adobe AI-based Predictive Audiences added to Marketo Engage
Adobe adds Predictive Audiences to Marketo Engage. The personalization tool is geared for users who manage marketing messaging to live and online event attendees. Continue Reading
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Tip
03 Aug 2020
Key strategies to build and monitor customer loyalty and trust
Businesses can't immediately expect trust from customers. It requires a lot of effort to build and eventually gain customer loyalty, especially during a pandemic. Continue Reading
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Tip
31 Jul 2020
8 electronic signature best practices to build in to your workflow
Some tips to think about when creating an e-signing process include cataloging documents requiring signatures, building user stories and determining necessary software features. Continue Reading
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Feature
29 Jul 2020
Combat event fatigue with a virtual event marketing strategy
Virtual events can be a great way to generate leads and improve customer retention -- but only when done right. Here are some ways that marketers can host a successful online event. Continue Reading
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News
29 Jul 2020
Oracle CX head Rob Tarkoff: Acquisition integrations complete
The executive vice president of CX and Oracle Data Cloud discusses how acquired technologies have been fully integrated into Oracle's customer experience SaaS application stack. Continue Reading
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Tip
29 Jul 2020
10 types of biases that affect customer data analysis
Analytics can help businesses make data-driven decisions, but common cognitive biases can skew how organizations interpret the information and CX. Continue Reading
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Tip
28 Jul 2020
What the CCPA means for content security
Now that the CCPA is in full effect, businesses must adjust their processes to better protect content. Organizations should prioritize security to avoid fines. Continue Reading
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Feature
28 Jul 2020
Simplify employee and customer experiences to adapt and grow
Ricardo Saltz Gulko breaks down how organizations can focus on improving employee and customer experience by simplifying complex processes. Continue Reading
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Tip
27 Jul 2020
A look at contact center technology and support costs
With so many technology options available to contact centers, per-agent spending can vary greatly. It's up to businesses to figure out what technology matters most to them. Continue Reading
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Feature
23 Jul 2020
Tech virtual conferences plagued by problems, boredom
Tech vendors staging virtual events during the pandemic have stumbled in trying to reproduce the in-person conference experience. Some have succeeded. Continue Reading
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Tip
22 Jul 2020
Microsoft Lists app replaces some SharePoint functionality
A new Microsoft application will be accessible via Teams. It features list templates, multiple lists views and out-of-box functionality to comment on content. Continue Reading
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News
21 Jul 2020
Microsoft releases voice of the customer platform
Microsoft takes on Qualtrics with Dynamics 365 Customer Voice, a customer experience feedback tool native to its platform for retailers and B2B users. Continue Reading
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News
21 Jul 2020
Salesforce beefs up e-commerce order management features
Salesforce adds B2C-friendly order-management features to support internationalization of e-commerce, as well as pre-built integrations to channels such as Google and Instagram. Continue Reading
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Tip
21 Jul 2020
What to consider when developing a corporate taxonomy
Finding information efficiently within a company is key for user productivity. Businesses should develop an enterprise search strategy to improve content navigation and discovery. Continue Reading
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Feature
17 Jul 2020
Health and wellness business reviews use of Salesforce CMS
Zenovate pivoted from offering in-person massages to prerecorded yoga videos while the COVID-19 pandemic continues to rage. Learn how the company used Salesforce's CMS to do so. Continue Reading
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News
16 Jul 2020
Salesforce Pardot, Interaction Studio get feature boosts
Salesforce adds Einstein AI, as well as personalization and data visualization features from its acquisitions of Evergage, Datorama and Tableau, to Marketing Cloud. Continue Reading
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News
14 Jul 2020
Acquia launches digital experience platform
Acquia's digital experience cloud aims to create a more marketer-friendly environment in its historically developer-centric platform based on Drupal. Continue Reading
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News
14 Jul 2020
Broken Pega RPA bots can heal themselves with new AI feature
Pegasystems robotic process automation tools, popular in contact centers, add AI capabilities that allow some RPA bots to fix themselves. Continue Reading
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Tip
10 Jul 2020
9 strategies for email marketing segmentation
There are a number of strategies businesses can use to segment email marketing lists, including geographic location, purchase history, abandoned carts and forms, and gender. Continue Reading
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Feature
10 Jul 2020
Customer experience involves people, process and tools equally
Robert Azman breaks down why people, process and tools are all crucial for a successful customer experience strategy. Continue Reading
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News
09 Jul 2020
CCPA regulation enforcement begins; Salesforce an early target
Users of marketing, sales and e-commerce clouds -- and vendors, too -- are vulnerable to legal action under the CCPA, as enforcement begins and civil suit plaintiffs cite the data privacy law. Continue Reading
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Feature
08 Jul 2020
Discover the leading CX management software vendors
Take a look at these in-depth roundups that detail the leading products that help companies manage their customer experience, as well as their notable features and buying options. Continue Reading
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Answer
08 Jul 2020
What roles are essential on a content marketing team?
There are a number of people involved in business content marketing teams. Some of those roles include content managers, content strategists and content creators. Continue Reading
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News
02 Jul 2020
Voice biometrics for CX detects customer age, fraud
As of now, Nuance voice age-detection features are for security teams that want to prevent fraud and to route service calls. Analyst sees potential for marketing personalization. Continue Reading
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Tip
30 Jun 2020
Microsoft products address digital workplace security
Microsoft is enhancing products with additional features to address content security, enabling businesses to minimize risks while employees continue to work at home. Continue Reading
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News
30 Jun 2020
Zendesk CRM adds email automation features
The Zendesk Sell CRM platform adds email automation features for customer engagement as the pandemic cuts off sales rep users' access to in-person customer meetings. Continue Reading
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Tip
29 Jun 2020
Here's how sales teams use AI to increase revenue
When a business incorporates AI into its sales processes, it may improve pricing optimization, contact analytics and forecasting, ultimately strengthening its sales department. Continue Reading
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News
26 Jun 2020
Act-On now a growth marketing platform, launches upgrades
Act-On's product upgrades include a partnership with Zapier and enhancements to SMS and email messaging to customers, as well as new creation tools for edits on landing pages. Continue Reading
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News
25 Jun 2020
Salesforce pushes forward with DNS security standard
A Salesforce-backed DNS security model to prevent downtime could become standard for multi-tenant cloud providers. Continue Reading
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Feature
25 Jun 2020
As stores reopen, e-commerce is king in luxury retail
Brick-and-mortar stores are reopening, but that doesn't mean retailers should lessen focus on online experiences. Olivela, a luxury retail company, strategizes for beyond COVID-19. Continue Reading
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News
25 Jun 2020
Salesforce collaboration gets mobile boost with new app
Salesforce integrates chat, text and video collaboration into a desktop interface and a new mobile app, Salesforce Anywhere. It tracks and logs conversations and transcribes videos. Continue Reading
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Tip
23 Jun 2020
Why hyper-personalization is an essential marketing strategy
Using AI to personalize marketing strategies can be a business's golden ticket to improved customer experience. As a result, hyper-personalized marketing is essential. Continue Reading
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News
23 Jun 2020
Salesforce Trailhead adds Einstein AI for learners
Salesforce's free training site, Trailhead, got AI features based on its products recommendation engine to guide admins, developers and consultants on personalized paths. Continue Reading
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News
19 Jun 2020
SAP C/4HANA leads discuss future of CX platform
New leaders of SAP's customer experience platform discuss its future direction, with a retrospective look at how CRM's past evolved into customer-centric CX technology. Continue Reading
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Answer
19 Jun 2020
How do AI tools such as Box Shield enhance content security?
Programs such as Box Shield use machine learning to better secure content, as it monitors existing content continually to learn about new cybersecurity threats over time. Continue Reading
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Tip
17 Jun 2020
10 steps to create a voice of the customer program
One of the best initiatives a customer experience team can undertake is a voice of the customer program. Here are some guidelines for building one from scratch. Continue Reading
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News
17 Jun 2020
SAP C/4HANA users describe e-commerce pivots amid COVID-19
SAP's customer experience application suite still a priority after a year of senior leadership upheaval at the enterprise cloud vendor, thanks to the COVID-19 economy. Continue Reading
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News
17 Jun 2020
Magento e-commerce content tools get Adobe AI boost
Adobe connects its Product Recommendations engine to Magento Page Builder to give users a no-code AI tool that offers different products to different customer segments. Continue Reading
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Tip
15 Jun 2020
How to use social networking CMS to create social media sites
Whether a company uses its own social CMS or a vendor's platform to create a social media site, it offers more features to users than mainstream social media platforms. Continue Reading
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Feature
11 Jun 2020
What IT leaders need to know about customer data platforms
Customer data platforms offer a lot, but many IT decision-makers remain skeptical -- there's still plenty of confusion over what they are. Find out what companies get with them. Continue Reading
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News
09 Jun 2020
Pandemic e-commerce trends point to massive growth
The pandemic caused consumers and businesses to form new online buying habits; now e-commerce is booming. That trend will hold for a year, or maybe forever, experts said. Continue Reading
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Feature
04 Jun 2020
10 ways to improve CX when developing virtual agents
Consider these 10 methods when building new virtual agents for your clients to help balance design, user experience, technical feasibility and business value. Continue Reading
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News
02 Jun 2020
Pegasystems debuts Pega Process Fabric CX integration tools
Pegasystems makes a play to be a 'platform of platforms' with Pega Process Fabric, which orchestrates processes between applications in mixed-vendor CX tech stacks. Continue Reading
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News
29 May 2020
Facebook Shops, Salesforce deliver quick e-commerce tools
During pandemic stay-at-home orders, Salesforce, Facebook and Instagram capitalize on the digital sales boom that resembles a three-month holiday surge that hasn't let up. Continue Reading
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Tip
29 May 2020
4 tips for creating a content marketing SEO strategy
There are multiple components to a good SEO strategy, and it's important for businesses to stay plugged in and evolve with those strategies over time. Continue Reading
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Tip
29 May 2020
4 cloud ECM best practices for businesses to heed
Employing cloud-based security, using team collaboration tools, and creating a system for naming and tagging files are necessary to manage content across a distributed enterprise. Continue Reading
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Tip
28 May 2020
How data from APM tools helps businesses improve CX
Businesses have many options when it comes to analyzing customer experiences. APM tools can help contact center leaders improve agent experience, as well as CX. Continue Reading
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News
28 May 2020
Pega Academy goes free with Trailhead-like badges
On the eve of his company's user conference, Pegasystems CEO Alan Trefler discussed COVID-19, RPA tech, free Pega skills training and a new appreciation for old rival Salesforce. Continue Reading
