Customer Experience
Top Stories
-
Tip
29 Jul 2026
How to choose a CX provider: A practical buyer's guide
When assessing new CX vendors and technologies, enterprise tech buyers need to consider several factors, including technical and business-level buying decisions. Continue Reading
-
News
28 Jul 2026
Adobe releases AI search product catalog optimization tool
Soon, if not already, the customer relationship begins by persuading AI agents that your brand is legit. Continue Reading
-
Tip
22 Nov 2019
How to use low-code software platforms for digital experiences
Low-code software platforms enable flexibility and faster development for digital experiences. Here's what content managers should consider before purchasing a low-code tool. Continue Reading
-
News
21 Nov 2019
Salesforce Trailhead app makes learning more convenient
Learning Salesforce skills and boosting career potential gets easier with the new mobile app, Trailhead Go. Customers explore how they can take advantage of it. Continue Reading
-
News
20 Nov 2019
How Salesforce mobile Einstein Voice Assistant can improve CX
The Salesforce mobile app’s Einstein Voice Assistant brings a variety of benefits to customers. The AI-enabled tool creates a more human interaction and could help improve self-service. Continue Reading
-
News
18 Nov 2019
Oracle expands Customer Experience platform with Oracle Digital Sales
Features of the new CRM tool include Oracle Digital Assistant and a user interface that brings tasks frequently done by sales reps into one place to reduce data entries and clicks. Continue Reading
-
Tip
18 Nov 2019
Contact center agent experience needs massive overhaul
Research shows several areas in which contact centers are failing their agents and what changes organizations are making to improve the experience and reduce turnover. Continue Reading
-
Tip
18 Nov 2019
Box cloud content management helps simplify digital work
Box currently has three main areas of focus: integration with enterprise applications, content security and collaboration. The aim is to help companies avoid content fragmentation. Continue Reading
-
News
18 Nov 2019
Salesforce mobile app, Trailhead Go rebuilt for iOS
Salesforce CEO Marc Benioff and Apple CEO Tim Cook take the Dreamforce stage as a rebuilt-for-iOS Salesforce Mobile, new Trailhead Go app and Swift-optimized mobile SDK debut. Continue Reading
-
News
14 Nov 2019
Adobe Experience Platform CDP adds marketer-friendly features
Adobe adds features for non-IT marketing users to more easily deploy the Adobe Experience Platform CDP. Photoshop-like layering tools for data sets, previewed earlier this year, go live. Continue Reading
-
News
14 Nov 2019
Acquia cloud CMS on AWS, Vista cash flow raise user expectations
Acquia's new venture backing and customer experience cloud apps precipitate a need for easier integrations and setup for future releases, customers and partners said. Continue Reading
-
News
14 Nov 2019
Salesforce.org Education Cloud updates enhance student engagement
New Salesforce.org Education Cloud features assist with degree planning, setting up adviser appointments and getting a more well-rounded view of students. Continue Reading
-
Feature
13 Nov 2019
Microsoft CDP helps businesses unify customer data
Microsoft Dynamics 365 Customer Insights takes data from disparate sales, service and marketing systems to bring it all into one golden record of the customer. Continue Reading
-
News
13 Nov 2019
Adobe Sign introduces updates targeting mobile device users
The updates include a new home screen and a page for users to track the signing process, the ability to zoom and navigation buttons that help improve users' experience on mobile. Continue Reading
-
News
13 Nov 2019
Acquia, Drupal founder Dries Buytaert on open source, Vista, CDPs
Acquia and Drupal founder Dries Buytaert discusses his company's move into marketing automation, CDPs and what's next after Vista Equity Partners' billion-dollar investment in Acquia. Continue Reading
-
Tip
12 Nov 2019
How Kaizala for Office 365 competes with ECM platforms
Kaizala is a solid option for a mobile messaging service, but organizations should consider its effect on enterprise content before rolling it out to users. Continue Reading
-
News
12 Nov 2019
New Acquia Drupal tools show open source loyalty post-Vista deal
Acquia, recently acquired by Vista Equity Partners, remains committed to Drupal and moves deeper into the CX space with tools for e-commerce and marketing automation. Continue Reading
-
News
11 Nov 2019
OpenText's Carbonite acquisition expands its cloud portfolio
OpenText acquires Carbonite, a vendor in cloud-based data protection and backup, disaster recovery and end-point security. Continue Reading
-
Feature
11 Nov 2019
Employee engagement necessary for digital transformation projects
With four generations of employees in the workplace and confusion about projects, technology adoption efforts can fall flat. Here's how you can reach your workforce. Continue Reading
-
Feature
11 Nov 2019
Salesforce customers supplement CRM with AppExchange tools
Salesforce customers are turning to the AppExchange to supplement their CRM function. Many find AppExchange tools to be more cost-effective and to integrate better with the CRM. Continue Reading
-
Opinion
11 Nov 2019
With robotic process automation, Microsoft Power Automate works with legacy apps
Microsoft continues to work on making it easier for organizations to bridge modern and legacy tools. Continue Reading
-
Feature
07 Nov 2019
Small customer data platforms fend off big tech with service, features
With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing Continue Reading
-
News
07 Nov 2019
Salesforce CMS: Users can publish without leaving platform
Catering to small and midsize customers, Salesforce remixes and upgrades existing features to form a content management system for users to broadcast content to customers. Continue Reading
-
News
06 Nov 2019
Inboundgeo Marketing Suite introduces new direct mail tool
Clients' website visitors can receive direct mail with customized content within 72 hours of their visits with the new Content Derived Filtering tool, according to the company. Continue Reading
-
News
05 Nov 2019
SharePoint, OneDrive cloud migrations get easier
Moving to SharePoint Online and OneDrive may get simpler with new migration tools. Plus, new features in the cloud services aim to entice IT. Continue Reading
-
News
04 Nov 2019
Microsoft Power Platform adds chatbots; Flow now Power Automate
Microsoft changes name of Flow to Power Automate, adds virtual agents to Power Platform among host of robotic process automation tools in latest release. Continue Reading
-
Feature
01 Nov 2019
Have success with SAP C/4HANA on-premises-to-cloud migration
There is no one way to complete a CRM platform migration, but a little planning and asking questions along the way can ensure you are on the road to success. Continue Reading
-
News
01 Nov 2019
Adobe digital experience platform adds small businesses offerings
Adobe is reaching out to small businesses with expansions to its product portfolio, which include Magento Commerce, Marketo Engage and Adobe Analytics Foundation among others. Continue Reading
-
News
30 Oct 2019
Salesforce Trailhead to roll out live training videos
By year's end, Salesforce will unveil a new set of live and on-demand video training classes to give users a new way to earn Trailhead badges and certifications. Continue Reading
-
Feature
29 Oct 2019
Salesforce CMS now generally available
Salesforce now offers a content management system among its myriad of products. But the question remains of whether it will directly compete with CMSes it offers integrations with. Continue Reading
-
News
28 Oct 2019
Coda launches next version of project management app
Coda 2.0 includes updates to design, a smoother performance, more organizational tools and new features to secure documents, such as locking and permissions. Continue Reading
-
Feature
28 Oct 2019
Influencer marketing best practices to reach millennials, Gen Z
To reach the millennial and Gen Z consumer, you need to build trust and create experiences. Follow these tips to spin up an influencer marketing campaign. Continue Reading
-
Tip
28 Oct 2019
Is AWS recommendation engine Amazon Personalize right for you?
Amazon Personalize offers a pay-as-you-go model for businesses interested in a recommendation engine. But is your business really ready for personalization? Continue Reading
-
News
24 Oct 2019
Microsoft acquires Mover.io to ease OneDrive migrations
Microsoft's Mover.io acquisition signals a fresh push to get legacy on-premises SharePoint users, as well as Box and DropBox subscribers, on to its OneDrive file-sharing cloud. Continue Reading
-
News
23 Oct 2019
Ex-Salesforce exec Bob Stutz takes the reins of SAP C/4HANA
Ex-Salesforce Marketing Cloud CEO Bob Stutz, known for jump-starting stagnating CRM and CX software at Siebel, Microsoft and SAP, returns to SAP to bolster C/4HANA CX cloud. Continue Reading
-
Tip
23 Oct 2019
Benefits of migrating customer experience apps to the cloud
Nemertes research claims 75% of contact centers do some or all business in the cloud. As CX technology improves, businesses increasingly consider the benefits of cloud migration. Continue Reading
-
News
22 Oct 2019
Digital experience projects balance CX, data privacy concerns
Users want hyper-personalized, convenient experiences when they shop or stay at hotels, but brands must balance the thin line between convenience and invasion of privacy. Continue Reading
-
News
22 Oct 2019
Alfresco Software acquires SAP connector company Pernexas
The acquisition aims to make gaining new customers easier by providing another option to SAP customers looking for a cloud-native platform that can support SAP implementations. Continue Reading
-
Tip
22 Oct 2019
5 tips to avoid content sprawl when using Microsoft Teams
Businesses should heed this advice when rolling out Microsoft Teams to avoid content sprawl and ensure users can easily find the content they seek. Continue Reading
-
News
22 Oct 2019
Adobe updates Magento Commerce, adds Amazon and Azure hooks
Adobe continues to support Magento Open Source but adds Azure support and AI tools only to the commercial version of the vendor's e-commerce platform. Continue Reading
-
News
21 Oct 2019
SAP launches Qualtrics CoreXM customer research tools
SAP renames Qualtrics Research Core Qualtrics CoreXM and adds AI, enterprise analytics, dashboard tools and admin controls for data access. Continue Reading
-
News
18 Oct 2019
Microsoft CDP pricing might prove attractive to midsize retailers
With entry-level pricing of $1,500 a month, the new Microsoft CDP could attract midsize retailers. Continue Reading
-
Feature
18 Oct 2019
These are the ABCs of marketing in the digital age
Audience understanding, behavior analysis, marketing convergence and accessible design are the ABCs of marketing in the digital age, according to Microsoft's Purna Virji. Continue Reading
-
News
17 Oct 2019
WebPurify launches profanity filter for memes and images
WebPurify has launched a beta of its Optical Character Recognition Profanity Filter Service to identify and block profane images on sites and apps with user-generated content. Continue Reading
-
Feature
16 Oct 2019
Salesforce Einstein Vision sinks teeth into shark recognition
Using drones and a modified version of Salesforce's Einstein Vision, marine biologists at the University of California, Santa Barbara, can track and identify great white sharks. Continue Reading
-
News
14 Oct 2019
Adobe's Marketo-Magento staff merger reveals midmarket push
Adobe positions itself for the midmarket in the year following the acquisitions of marketing automation platform Marketo and e-commerce platform Magento. Continue Reading
-
Tip
14 Oct 2019
Digital asset management benefits the future of work
Digital asset management promises to transform digital work, making it easier to tag documents, analyze video and provide image recognition. Here's where it's headed. Continue Reading
-
Tip
11 Oct 2019
A strong CX technology spending plan can bring big returns
The telephone won't cut it anymore. Customers expect digital services, and businesses need to think about spending more to update CX technology. It pays off in the long run. Continue Reading
-
Feature
10 Oct 2019
Gen Z marketing strategies can benefit from new technology
Gen Z expects companies to be on the cutting edge of CX tech. New technology can help companies keep up with these demands, without having to spend a fortune on strategy or software. Continue Reading
-
News
10 Oct 2019
Calabrio rolls out contact center self-scheduling technology
The new technology aims to enable flexibility in scheduling for contact center agents and to reduce managers' workloads in monitoring and requests handling. Continue Reading
-
News
03 Oct 2019
Box cloud content management adds PDF tools, boosts security
Box partners with Adobe in releasing a new set of PDF tools that can be used within Box's content management cloud to enable electronic signatures and document archives. Continue Reading
-
News
03 Oct 2019
Zendesk Sell apps marketplace extends Sunshine CRM platform
Zendesk's Sunshine CRM gets an apps marketplace built on its Sell sales force automation platform, adapted from the 2018 acquisition of FutureSimple's Base. Continue Reading
-
Feature
03 Oct 2019
AI CMS workflows create up close and personal experiences
Incorporating AI into the basic building blocks of CMS workflows optimizes content creation and preparation to personalize interactions with customers over multiple channels. Continue Reading
-
News
02 Oct 2019
Shutterstock adds new features to content creation platform
The updates to Shutterstock Custom accommodate social media campaign demands and include the ability to generate assets to increase engagement and e-commerce purchases. Continue Reading
-
Feature
01 Oct 2019
Field service providers drive CX, engagement, retention
Manuel Grenacher, general manager of SAP Service Cloud, offers tips for using CX best practices to improve the lives of both field service providers and the people they service. Continue Reading
-
Feature
01 Oct 2019
Customer engagement fuels retail success
Down, but not out? It's a fitting description for the current state of traditional retail stores. But there are many ways retailers can still win against online competition. Continue Reading
-
News
30 Sep 2019
OpenText's Mark Barrenechea talks Google, AI, future of CMS
OpenText CEO talks about the company's future, how AI changes everything, his acquisition philosophy and how to keep a tech company relevant as it moves into its third decade. Continue Reading
-
Tip
25 Sep 2019
Content services platforms enable multi-context records
Documents available in multiple contexts prevent businesses from having to reinvent the wheel each time they interact with customers -- and content services platforms can help. Continue Reading
-
News
25 Sep 2019
Alfresco cloud services aimed at business customers
Alfresco toes the line of open-source lineage while wooing new business customers with a suite of tools simplifying workflow customization as well as managed services. Continue Reading
-
Answer
25 Sep 2019
Which will come out on top: Microsoft SharePoint or OneDrive?
Document collaboration and versioning are key functions in many workplaces. Learn how Microsoft SharePoint and OneDrive work together to make this happen. Continue Reading
-
News
24 Sep 2019
Microsoft challenges Amazon with Dynamics 365 Commerce
Microsoft broadens Dynamics 365 retail apps suite by introducing an e-commerce platform, as well as tools to track product data and intermingle physical and online retail data. Continue Reading
-
News
24 Sep 2019
Salesforce rolls out new security add-on for Quip
The new security add-on, called Quip Shield, offers encryption and customization capabilities tailored to companies' specific security and compliance needs. Continue Reading
-
Feature
23 Sep 2019
Martech strategy, Agile marketing are trends to follow
As the marketing model changes, businesses can adopt thousands of different marketing technologies to better reach customers and improve customer experience. Continue Reading
-
News
23 Sep 2019
Icelandair turns to headless CMS to improve CX
The right CMS makes a big difference for CX, so Icelandair moved off its on-premises content server to a headless CMS – with one layover on a cloud CMS that wasn't quite right. Continue Reading
-
News
20 Sep 2019
Microsoft 365 Business update targets nonprofits
Microsoft announced this month that it is releasing new updates and offerings for nonprofits, addressing concerns customers had over cost, cybersecurity and user training. Continue Reading
-
Tip
19 Sep 2019
Businesses can achieve 360-degree customer view using AI
AI can be a powerful tool to analyze large amounts of customer data and improve CX. Here are some areas in which AI can be of assistance in your organization. Continue Reading
-
News
18 Sep 2019
Oracle CDP moves beyond marketing data
As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data. Continue Reading
-
News
18 Sep 2019
Nintex launches no-code workflow automation tool
Nintex has launched a no-code workflow automation tool, Workflow Generator, in an effort to bridge the gap between IT departments and process experts. Continue Reading
-
News
18 Sep 2019
Salesforce search about to get smarter with Einstein AI
Salesforce will add Einstein AI to its cloud search functionality in hopes of better assessing context, personalization and reducing false hits for end-user queries. Continue Reading
-
News
17 Sep 2019
Oracle CX Unity goes live, adds voice to digital assistant
As Oracle CX Unity arrives, analysts debate whether it will be an upsell to current Oracle customers, or a challenger to Adobe, Salesforce and SAP CX platforms. Continue Reading
-
News
12 Sep 2019
Oracle CDP coming in CX Unity, along with video cloud
Oracle goes after Adobe and other CX platform vendors with new CDP-oriented sales, marketing, e-commerce and service hub, and adds a video platform to CX Unity. Continue Reading
-
Feature
12 Sep 2019
Upselling customers adds ROI gold to contact center channels
AI, analytics and customer service technologies can predict behavior and secure brand loyalty, but generating impulse buys adds a new ROI wrinkle to the evolving contact center. Continue Reading
-
News
11 Sep 2019
Security, management updates made to LogMeIn Bold360
LogMeIn has updated the search optimizer, monitor view and workload organization features in its live agent and chat bot customer engagement and AI software platform Bold360. Continue Reading
-
News
11 Sep 2019
Cohesion is latest Acquia acquisition
While Acquia would not provide specifics of the deal, the decision behind the acquisition of Cohesion was the chance to bring more value to customers, according to Acquia's CTO. Continue Reading
-
News
11 Sep 2019
Adobe brings graph database to customer journey touchpoints
With a graph database to track touchpoints from different devices -- and a Photoshop-esque interface -- Adobe Customer Journey Analytics avails data science tools to marketers. Continue Reading
-
Tip
10 Sep 2019
4 ways customer feedback benefits marketing strategies
Leela Srinivasan of SurveyMonkey offered tips on using customer feedback data to inform enterprise marketing strategy during a session at Inbound 2019. Continue Reading
-
Tip
09 Sep 2019
3 things to learn before considering blockchain integration
Paul Swider, CTO at RealActivity LLC, discusses how to use blockchain technology to increase the security and usefulness of transaction software during a presentation at SPTechCon 2019. Continue Reading
-
News
06 Sep 2019
HubSpot Marketplace updated to get free CRM users to buy apps
HubSpot introduces new features to marketing automation and CRM platform, and revamps its apps marketplace in hopes of driving revenue from newfound free-CRM customers. Continue Reading
-
Tip
06 Sep 2019
Humor in marketing can engage, retain customers
Humor can be a powerful marketing weapon -- when used correctly. Here are some tips and examples that businesses can use to better connect with customers. Continue Reading
-
News
04 Sep 2019
Microsoft PowerApps pricing proposal puts users on edge
Microsoft's PowerApps pricing changes, expected to take effect in October, could make them too expensive for some users who connect to data outside of SharePoint and Dynamics. Continue Reading
-
Feature
03 Sep 2019
Organizations reap benefits of mobile CRM apps
Salesforce now offers organizations such as Cornell University the ability to render CRM systems as apps, making it easy to manage students and faculty at a number of colleges. Continue Reading
-
News
30 Aug 2019
CleverTap, Phiture launch customer engagement analytics framework
AIC framework for customer experience analytics, developed in collaboration between CleverTap and Phiture, promises to give marketers actionable insight and improve CX. Continue Reading
-
News
29 Aug 2019
Nuxeo Content Services Platform updates bring flexibility
Nuxeo updated its content services platform to expand its reach and flexibility with other services. The Nuxeo platform now includes support for Sitecore, Aspera and more. Continue Reading
-
Answer
28 Aug 2019
Learn how to build a Salesforce app in 4 steps
Salesforce users can follow these steps to create sophisticated codeless apps that integrate the Next Best Action feature using the Lightning App Builder. Continue Reading
-
Tip
28 Aug 2019
8 live chat best practices for organizations to consider
Organizations find that live chat can be a means to improve customer experience -- when implemented correctly. Here are some best practices to put into action. Continue Reading
-
News
27 Aug 2019
Cisco to acquire CloudCherry for contact center CX
Cisco plans to integrate CloudCherry's customer experience software with its contact center offerings. The acquisition is expected to occur by the end of October. Continue Reading
-
Tip
26 Aug 2019
5 tips for designing a personalization strategy
Companies using digital need some kind of personalization strategy to succeed. These five tips will help you use personalization engines to improve content management processes. Continue Reading
-
News
22 Aug 2019
SAP Product Content Hub underpins CX initiatives in C/4HANA
SAP SaaS tool integrates AI, APIs for pushing updated product content to e-commerce sites. It also gives sales, marketing and service teams using C/4HANA access to the content. Continue Reading
-
News
22 Aug 2019
Box Shield adds tighter controls for content sharing
New Box security features enable file- and folder-level access control, while admins and security staff get machine-learning tools to discover and investigate anomalous activity. Continue Reading
-
News
21 Aug 2019
Salesforce DNSSEC project aims to boost site security, speed, uptime
Salesforce, which juggles multiple DNS providers to serve customers while complying with global data-privacy regulations, spearheads new DNS models to enable deeper encryption. Continue Reading
-
News
20 Aug 2019
Evergage launches Data Warehouse, a BI analytics product
Data Warehouse, Evergage's new BI analytics product, is designed to collect and analyze customer data in an effort to provide more information and analysis to business analysts. Continue Reading
-
News
19 Aug 2019
LivePerson Inc. adds new capabilities to Maven AI
Maven AI's updates are aimed at enabling new conversational commerce use cases. The new capabilities include Maven Assist, Maven AI-Powered Routing and Maven Developer APIs. Continue Reading
-
Tip
19 Aug 2019
5 digital customer experience technologies for a winning strategy
A strong digital CX strategy can help improve customer experience, drive revenue and reduce costs. Evaluate these five pillars to help you along your journey. Continue Reading
-
Tip
19 Aug 2019
10 things to know about Google Cloud Contact Center AI
Google has partnered with more than 90 different companies to roll out its contact center AI. This article lists 10 important things you need to know about the program. Continue Reading
-
News
16 Aug 2019
Upgrades to Nintex Forms simplifies electronic form creation
The new form designer by Nintex brings user-friendly capabilities to Nintex Forms for both electronic form creation and data collection processes. Continue Reading
-
Feature
16 Aug 2019
Customer personalization relies on tools, tactics, metrics
Measuring the success of personalized engagements across multiple channels and making adjustments can help improve CX, differentiate offerings and increase sales. Continue Reading
-
News
16 Aug 2019
Marketing, sales tighten in LinkedIn Sales Navigator features update
Lead lists and content-sharing features added to LinkedIn Sales Navigator give frontline salespeople more leads -- and more tools to engage them. Continue Reading
-
News
15 Aug 2019
Metadata.io updates boost marketing personalization, automation
Updates to Metadata's AI marketing platform include new usability features and improved automation to bolster its marketing personalization to target new and existing clients. Continue Reading
-
News
15 Aug 2019
Salesforce-SNHU partnership helps students earn college credit
A new partnership between Salesforce and Southern New Hampshire University enables students to earn college credit by completing guided learning modules through Trailhead. Continue Reading
-
Answer
14 Aug 2019
Digital CX vs. customer experience: What's the difference?
While similar, digital CX and customer experience are different. The former focuses on digital communication tool experiences, while the latter is the overall brand perception. Continue Reading
-
News
12 Aug 2019
Conversica AI platform receives upgrades for productivity
Conversica's AI platform, Conversica AVA.ai, received upgrades that are intended to personalize communication with customers and improve productivity. Continue Reading
-
Guide
12 Aug 2019
Customer data management tools shape personalization, boost CX
In this guide, learn about the many tools, including customer data platforms, that collect and analyze data from disparate sources and provide a single, 360-degree customer view. Continue Reading