Customer Experience
Top Stories
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News
03 Sep 2026
Genesys banks on AI customer service agents -- and their orchestration
The agentic SaaS playbook is emerging: Throw open your platform to agents of all stripes, and provide a harness or orchestration layer to manage it all. Continue Reading
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Tip
03 Sep 2026
5 mistakes to avoid when choosing a CX provider
When picking a CX vendor, enterprise tech buyers should have realistic AI expectations and watch out for a lack of industry expertise, scalability and integrations. Continue Reading
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Answer
27 Jan 2020
What's the difference between ECM vs. content services?
Content services platforms are the evolution of enterprise content management systems. Here's what you should know about each technology and how they work. Continue Reading
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News
24 Jan 2020
Retail facial recognition and eye tracking the next tech wave, maybe
Biometric data is the last frontier of the shopping experience, as eye-tracking and facial recognition technologies slowly weave their way into the retail tech stack. Continue Reading
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Tip
24 Jan 2020
IoT and the customer experience: What to expect in 2020
Consumers are finding themselves increasingly surrounded by technology that talks to each other. See how retail is incorporating IoT and affecting customer experience. Continue Reading
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Tip
24 Jan 2020
6 ideas to consider before making a C/4HANA SAP cloud migration
Moving to SAP's C/4HANA platform may lead to improved CX. However, companies should make some considerations before starting an on-premises to SAP cloud migration. Continue Reading
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Feature
22 Jan 2020
5 common call center terms to know
Businesses interact with customers in a variety of ways, including via phone calls and chatbots. Here are some call center terms that define these interactions. Continue Reading
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News
21 Jan 2020
HubSpot adds usability features to Marketing Hub Enterprise
HubSpot launched new features to their Marketing Hub Enterprise tool that focuses on user-friendliness and ability, while maintaining the tool's powerfulness. Continue Reading
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Tip
20 Jan 2020
5 ways a chatbot for the contact center can help workflow
AI and chatbot technology are constantly changing and gaining capabilities. Companies need to determine how to best use chatbots for their contact centers. Continue Reading
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News
16 Jan 2020
Google Cloud retail strategy provides search, hosting, AI for stores
With new Google Cloud Platform tools for retailers, the search giant takes on Microsoft and AWS with its own flavor of AI and promises of better uptime. Continue Reading
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News
15 Jan 2020
Ex-SAP exec steers Episerver CMS toward digital experience market
Alex Atzberger discusses leaving the helm of SAP's CX platform to become Episerver CEO. Now, Episerver looks to reinvent itself as a digital experience platform provider. Continue Reading
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Feature
14 Jan 2020
Software CDP features don't equate to CDP branding
While many tech companies have software with customer data platform attributes, some vendors, such as Salesforce and Oracle, don't put the CDP label on them. Continue Reading
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News
13 Jan 2020
Microsoft, Salesforce, Oracle launch retail customer experience tools
Retailers get new tools from leading customer experience platform vendors to better compete with online-only rivals. Continue Reading
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News
10 Jan 2020
Elastic Path acquires Moltin for headless commerce, microservices
Elastic Path's headless approach to e-commerce takes a step in the SaaS direction as it acquires Moltin, which specializes in microservices to enable online sales. Continue Reading
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News
09 Jan 2020
Customer experience world catches up on CCPA regulations
GDPR compliance has put many marketing, sales, e-commerce and customer service teams somewhat in line with the California Consumer Privacy Act. There are some differences, however. Continue Reading
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Tip
08 Jan 2020
Video conferencing adoption a growing trend among businesses
B2B and B2C video conferencing is on the rise as businesses strive to provide exceptional CX to customers. Nemertes shares some of its research results. Continue Reading
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Answer
07 Jan 2020
What are some useful Salesforce CPQ features?
CPQ tools help speed up the quote process while providing accurate pricing, along with other features. Here's how this technology can help your organization. Continue Reading
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Feature
07 Jan 2020
4 digital transformation terms to know
As technology evolves, businesses have no choice but to follow. Digital transformations are inevitable in order to keep customers and employees satisfied. Continue Reading
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Feature
06 Jan 2020
Customer engagement strategies focus on mobility, loyalty programs
The Miami Heat and JetBlue both use mobile apps and loyalty rewards programs to engage their customers -- inside their places of business and at home. Continue Reading
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Tip
03 Jan 2020
How to differentiate between CX and DX platforms
CX and DX platforms have similarities in how they manage content to produce interactive experiences, but they aren't the same. The difference is their underlying business purpose. Continue Reading
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Infographic
02 Jan 2020
Box vs. Dropbox outages in 2019
In this infographic, we present a timeline of significant service disruptions in 2019 for Box vs. Dropbox. Continue Reading
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Tip
24 Dec 2019
The benefits of Microsoft Power Automate for content automation
Microsoft Power Automate is a useful tool that businesses can use to incorporate automation into their organizations and minimize their use of manual content management processes. Continue Reading
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News
23 Dec 2019
Customer data platform tools top priority list for big vendors
CDPs, which unify marketing, sales and customer service data in real time, became a huge priority for Salesforce, Microsoft, SAP, Adobe and Oracle in 2019. Read about what's next for 2020. Continue Reading
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Opinion
20 Dec 2019
Digital experience trends to watch in 2020
With the availability of AI, personalization engines and customer data platforms, businesses and consumers can expect improved digital experiences in 2020. Continue Reading
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Tip
20 Dec 2019
Business text messaging examples that engage customers
Business text messaging is making its way into enterprise CRM. Texting is among the most personal contacts people receive, and with proper use, can enhance customer relationships. Continue Reading
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Feature
20 Dec 2019
Businesses shift from ECM to content services platforms
Many organizations are making the shift to content services platforms, as it creates a digital workplace, making files accessible to employees both inside and outside the office. Continue Reading
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Tip
19 Dec 2019
Strategize a smooth contact center migration
Companies are migrating from on-premises contact center software to the cloud. But before making the move, organizations must approve it from a strategic and practical perspective. Continue Reading
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Tip
19 Dec 2019
How to get value from customer insights data
Gathering and acting on customer insights can make the difference between a successful and struggling business. Here's how businesses can use it to their advantage. Continue Reading
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Feature
16 Dec 2019
Big retailers share their CX strategies
Effective customer experience strategies have a big impact on business success. Hear what Carnival Corp., Ritual Cosmetics and Ashley Stewart have to say about CX. Continue Reading
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News
16 Dec 2019
Deloitte launches Adobe Experience Platform accelerator
Deloitte-Adobe global joint strategic partnership for Adobe CDP deployments adds AI tools for Deloitte clients to measure customer experience on standard metrics. Continue Reading
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News
16 Dec 2019
Episerver expands B2B e-commerce footprint with Insite acquisition
Episerver's latest purchase expands its DX platform. It follows a trend of web CMS companies moving into territory dominated by Oracle, Salesforce, Adobe, Microsoft and SAP. Continue Reading
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Opinion
13 Dec 2019
DNA as a content storage device is closer than you think
Storing content in DNA may one day be possible, but today, it's neither practical nor cost-effective. Here's where this technology stands in today's world. Continue Reading
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News
13 Dec 2019
Qualtrics XM adds mobile, AI, information governance
SAP's influence is reflected in some new features Qualtrics revealed in its XM customer and employee experience measurement platform. Continue Reading
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Feature
13 Dec 2019
4 voice of the customer methods to improve CX
To improve customer experience, organizations can use mystery shopping programs, social CRM and surveys to gather data from interactions with consumers. Continue Reading
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Tip
12 Dec 2019
4 steps to successful contact center technology implementation
Before starting implementation of any new technology in a contact center, it is important to have a strategy to ensure both employee and customer satisfaction. Continue Reading
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News
11 Dec 2019
Acquia acquisition of AgilOne CDP signals CX platform expansion
Acquia's acquisition of AgilOne, a customer data platform specializing in analytics, shows it's serious about competing against CX platforms from Adobe, Oracle and SAP. Continue Reading
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Tip
06 Dec 2019
Personalization engines help engage and retain customers
Content personalization is essential to getting the right material to the right customers. Here are some personalization engines that can help you better target your content. Continue Reading
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Tip
06 Dec 2019
5 marketing budget strategies to maximize your dollars
Experts suggest that businesses build well-constructed budgets and create talent roadmaps to determine whether they are hiring the best people to reach their goals. Continue Reading
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Feature
05 Dec 2019
AppExchange, acquisitions key to the future of Salesforce
In the first 20 years of Salesforce's history, acquisitions and products drove rapid growth. In the next 20, AppExchange partners will play a crucial role in the company's growth. Continue Reading
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Feature
05 Dec 2019
Salesforce Trailblazer community must keep pace to fuel growth
Salesforce Trailhead's mission is to provide current and prospective customers with admins and developers. Growing that talent pool is crucial to Salesforce's health. Continue Reading
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Feature
05 Dec 2019
How Netflix uses emotional analytics to improve CX
Emotional analytics enable businesses to obtain customer feedback without words. Netflix employs this tactic as a means to engage and retain customers. Continue Reading
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News
04 Dec 2019
New capabilities added to Alfresco Governance Services
The updates are intended to secure electronically stored information residing across different locations in light of recent regulatory changes, including the GDPR, FOIA and CCPA. Continue Reading
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Answer
03 Dec 2019
What chatbot evaluation metrics do you use to measure performance?
Chatbots are an important contact center component -- as is measuring their performance. Learn how to measure chatbot performance in your organization. Continue Reading
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Tip
02 Dec 2019
Top 5 Office 365 skills for SharePoint administrators
Microsoft SharePoint administrators need to branch out in their Office 365 skill set to support products tightly integrating with the file sharing and collaboration platform. Continue Reading
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News
26 Nov 2019
Aviso introduces version 2.0 of AI-guided sales platform
Version 2.0 provides artificial intelligence tools that predict deal close probabilities, guide next best actions and limit typos and unsaved changes during entry of data. Continue Reading
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Tip
22 Nov 2019
How to use low-code software platforms for digital experiences
Low-code software platforms enable flexibility and faster development for digital experiences. Here's what content managers should consider before purchasing a low-code tool. Continue Reading
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News
21 Nov 2019
Salesforce Trailhead app makes learning more convenient
Learning Salesforce skills and boosting career potential gets easier with the new mobile app, Trailhead Go. Customers explore how they can take advantage of it. Continue Reading
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Conference Coverage
21 Nov 2019
Salesforce Dreamforce 2019 news, events and highlights
Dreamforce 2019, Nov. 19 to 22 in San Francisco, promises a variety of announcements and events. Follow this guide for all the happenings during the conference. Continue Reading
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News
21 Nov 2019
New Salesforce Customer 360 aims to unify data sources
In aggregate, the new Customer 360 features Salesforce added to its sales, marketing, e-commerce and service platform resemble a customer data platform. Customers, analysts and partners weigh in. Continue Reading
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News
20 Nov 2019
How Salesforce mobile Einstein Voice Assistant can improve CX
The Salesforce mobile app’s Einstein Voice Assistant brings a variety of benefits to customers. The AI-enabled tool creates a more human interaction and could help improve self-service. Continue Reading
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News
19 Nov 2019
Salesforce Service Cloud Voice, Einstein Voice Assistant unveiled
Salesforce unveils a voice assistant and call center tools to enable real-time natural language processing for agents to connect customer data and supervisor help on a single screen. Continue Reading
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News
18 Nov 2019
Oracle expands Customer Experience platform with Oracle Digital Sales
Features of the new CRM tool include Oracle Digital Assistant and a user interface that brings tasks frequently done by sales reps into one place to reduce data entries and clicks. Continue Reading
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Tip
18 Nov 2019
Contact center agent experience needs massive overhaul
Research shows several areas in which contact centers are failing their agents and what changes organizations are making to improve the experience and reduce turnover. Continue Reading
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Tip
18 Nov 2019
Box cloud content management helps simplify digital work
Box currently has three main areas of focus: integration with enterprise applications, content security and collaboration. The aim is to help companies avoid content fragmentation. Continue Reading
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News
18 Nov 2019
Salesforce mobile app, Trailhead Go rebuilt for iOS
Salesforce CEO Marc Benioff and Apple CEO Tim Cook take the Dreamforce stage as a rebuilt-for-iOS Salesforce Mobile, new Trailhead Go app and Swift-optimized mobile SDK debut. Continue Reading
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News
14 Nov 2019
Adobe Experience Platform CDP adds marketer-friendly features
Adobe adds features for non-IT marketing users to more easily deploy the Adobe Experience Platform CDP. Photoshop-like layering tools for data sets, previewed earlier this year, go live. Continue Reading
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News
14 Nov 2019
Acquia cloud CMS on AWS, Vista cash flow raise user expectations
Acquia's new venture backing and customer experience cloud apps precipitate a need for easier integrations and setup for future releases, customers and partners said. Continue Reading
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News
14 Nov 2019
Salesforce.org Education Cloud updates enhance student engagement
New Salesforce.org Education Cloud features assist with degree planning, setting up adviser appointments and getting a more well-rounded view of students. Continue Reading
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Feature
13 Nov 2019
Microsoft CDP helps businesses unify customer data
Microsoft Dynamics 365 Customer Insights takes data from disparate sales, service and marketing systems to bring it all into one golden record of the customer. Continue Reading
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News
13 Nov 2019
Adobe Sign introduces updates targeting mobile device users
The updates include a new home screen and a page for users to track the signing process, the ability to zoom and navigation buttons that help improve users' experience on mobile. Continue Reading
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News
13 Nov 2019
Acquia, Drupal founder Dries Buytaert on open source, Vista, CDPs
Acquia and Drupal founder Dries Buytaert discusses his company's move into marketing automation, CDPs and what's next after Vista Equity Partners' billion-dollar investment in Acquia. Continue Reading
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Tip
12 Nov 2019
How Kaizala for Office 365 competes with ECM platforms
Kaizala is a solid option for a mobile messaging service, but organizations should consider its effect on enterprise content before rolling it out to users. Continue Reading
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News
12 Nov 2019
New Acquia Drupal tools show open source loyalty post-Vista deal
Acquia, recently acquired by Vista Equity Partners, remains committed to Drupal and moves deeper into the CX space with tools for e-commerce and marketing automation. Continue Reading
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News
11 Nov 2019
OpenText's Carbonite acquisition expands its cloud portfolio
OpenText acquires Carbonite, a vendor in cloud-based data protection and backup, disaster recovery and end-point security. Continue Reading
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Feature
11 Nov 2019
Employee engagement necessary for digital transformation projects
With four generations of employees in the workplace and confusion about projects, technology adoption efforts can fall flat. Here's how you can reach your workforce. Continue Reading
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Feature
11 Nov 2019
Salesforce customers supplement CRM with AppExchange tools
Salesforce customers are turning to the AppExchange to supplement their CRM function. Many find AppExchange tools to be more cost-effective and to integrate better with the CRM. Continue Reading
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News
11 Nov 2019
Upland Software extends its portfolio with CRO tool Altify
Features offered by Altify include analytics with Salesforce Einstein and Tableau, relationship map visualizations and integrations with applications in the CRO tool ecosystem. Continue Reading
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Opinion
11 Nov 2019
With robotic process automation, Microsoft Power Automate works with legacy apps
Microsoft continues to work on making it easier for organizations to bridge modern and legacy tools. Continue Reading
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Feature
07 Nov 2019
Small customer data platforms fend off big tech with service, features
With Microsoft, Oracle and Adobe releasing customer data platforms, to be followed by Salesforce and SAP, small CDPs defend their turf with more features, better service and pricing Continue Reading
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News
07 Nov 2019
Salesforce CMS: Users can publish without leaving platform
Catering to small and midsize customers, Salesforce remixes and upgrades existing features to form a content management system for users to broadcast content to customers. Continue Reading
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News
06 Nov 2019
Inboundgeo Marketing Suite introduces new direct mail tool
Clients' website visitors can receive direct mail with customized content within 72 hours of their visits with the new Content Derived Filtering tool, according to the company. Continue Reading
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News
05 Nov 2019
SharePoint, OneDrive cloud migrations get easier
Moving to SharePoint Online and OneDrive may get simpler with new migration tools. Plus, new features in the cloud services aim to entice IT. Continue Reading
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News
04 Nov 2019
Microsoft Power Platform adds chatbots; Flow now Power Automate
Microsoft changes name of Flow to Power Automate, adds virtual agents to Power Platform among host of robotic process automation tools in latest release. Continue Reading
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Feature
01 Nov 2019
Have success with SAP C/4HANA on-premises-to-cloud migration
There is no one way to complete a CRM platform migration, but a little planning and asking questions along the way can ensure you are on the road to success. Continue Reading
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News
01 Nov 2019
Adobe digital experience platform adds small businesses offerings
Adobe is reaching out to small businesses with expansions to its product portfolio, which include Magento Commerce, Marketo Engage and Adobe Analytics Foundation among others. Continue Reading
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News
30 Oct 2019
Salesforce Trailhead to roll out live training videos
By year's end, Salesforce will unveil a new set of live and on-demand video training classes to give users a new way to earn Trailhead badges and certifications. Continue Reading
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News
30 Oct 2019
Public sector's customer experience strategies analyzed, ranked
Some U.S. government agencies use technology to earn high marks for CX. Others need improvement in areas that corporate marketing teams can learn from. Continue Reading
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News
29 Oct 2019
Salesforce Financial Services Cloud adds mortgage tools
Salesforce pushes deeper into financial services with tools to make mortgage data collection easier, and to find upsell opportunities for customers looking for home loans. Continue Reading
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Feature
29 Oct 2019
Salesforce CMS now generally available
Salesforce now offers a content management system among its myriad of products. But the question remains of whether it will directly compete with CMSes it offers integrations with. Continue Reading
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News
28 Oct 2019
Coda launches next version of project management app
Coda 2.0 includes updates to design, a smoother performance, more organizational tools and new features to secure documents, such as locking and permissions. Continue Reading
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Feature
28 Oct 2019
Influencer marketing best practices to reach millennials, Gen Z
To reach the millennial and Gen Z consumer, you need to build trust and create experiences. Follow these tips to spin up an influencer marketing campaign. Continue Reading
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Tip
28 Oct 2019
Is AWS recommendation engine Amazon Personalize right for you?
Amazon Personalize offers a pay-as-you-go model for businesses interested in a recommendation engine. But is your business really ready for personalization? Continue Reading
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News
24 Oct 2019
Salesforce email marketing gets Einstein AI infusion
Salesforce adds Einstein AI features to email marketing tools to find images and keywords and provide keyword analysis to help email campaigns succeed. Continue Reading
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News
24 Oct 2019
Microsoft acquires Mover.io to ease OneDrive migrations
Microsoft's Mover.io acquisition signals a fresh push to get legacy on-premises SharePoint users, as well as Box and DropBox subscribers, on to its OneDrive file-sharing cloud. Continue Reading
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News
23 Oct 2019
Rent the Runway CEO discusses IT challenges, CX strategy
Rent the Runway CEO Jennifer Hyman shares the company's CX strategy, describes its customer data collection and use, and addresses recent IT upgrade challenges. Continue Reading
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News
23 Oct 2019
Ex-Salesforce exec Bob Stutz takes the reins of SAP C/4HANA
Ex-Salesforce Marketing Cloud CEO Bob Stutz, known for jump-starting stagnating CRM and CX software at Siebel, Microsoft and SAP, returns to SAP to bolster C/4HANA CX cloud. Continue Reading
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Tip
23 Oct 2019
Benefits of migrating customer experience apps to the cloud
Nemertes research claims 75% of contact centers do some or all business in the cloud. As CX technology improves, businesses increasingly consider the benefits of cloud migration. Continue Reading
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News
22 Oct 2019
Digital experience projects balance CX, data privacy concerns
Users want hyper-personalized, convenient experiences when they shop or stay at hotels, but brands must balance the thin line between convenience and invasion of privacy. Continue Reading
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News
22 Oct 2019
Alfresco Software acquires SAP connector company Pernexas
The acquisition aims to make gaining new customers easier by providing another option to SAP customers looking for a cloud-native platform that can support SAP implementations. Continue Reading
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Tip
22 Oct 2019
5 tips to avoid content sprawl when using Microsoft Teams
Businesses should heed this advice when rolling out Microsoft Teams to avoid content sprawl and ensure users can easily find the content they seek. Continue Reading
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News
22 Oct 2019
Adobe updates Magento Commerce, adds Amazon and Azure hooks
Adobe continues to support Magento Open Source but adds Azure support and AI tools only to the commercial version of the vendor's e-commerce platform. Continue Reading
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News
21 Oct 2019
SAP launches Qualtrics CoreXM customer research tools
SAP renames Qualtrics Research Core Qualtrics CoreXM and adds AI, enterprise analytics, dashboard tools and admin controls for data access. Continue Reading
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News
18 Oct 2019
Microsoft CDP pricing might prove attractive to midsize retailers
With entry-level pricing of $1,500 a month, the new Microsoft CDP could attract midsize retailers. Continue Reading
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Feature
18 Oct 2019
These are the ABCs of marketing in the digital age
Audience understanding, behavior analysis, marketing convergence and accessible design are the ABCs of marketing in the digital age, according to Microsoft's Purna Virji. Continue Reading
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News
17 Oct 2019
WebPurify launches profanity filter for memes and images
WebPurify has launched a beta of its Optical Character Recognition Profanity Filter Service to identify and block profane images on sites and apps with user-generated content. Continue Reading
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Feature
16 Oct 2019
Salesforce Einstein Vision sinks teeth into shark recognition
Using drones and a modified version of Salesforce's Einstein Vision, marine biologists at the University of California, Santa Barbara, can track and identify great white sharks. Continue Reading
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News
14 Oct 2019
Adobe's Marketo-Magento staff merger reveals midmarket push
Adobe positions itself for the midmarket in the year following the acquisitions of marketing automation platform Marketo and e-commerce platform Magento. Continue Reading
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Tip
14 Oct 2019
Digital asset management benefits the future of work
Digital asset management promises to transform digital work, making it easier to tag documents, analyze video and provide image recognition. Here's where it's headed. Continue Reading
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Tip
11 Oct 2019
A strong CX technology spending plan can bring big returns
The telephone won't cut it anymore. Customers expect digital services, and businesses need to think about spending more to update CX technology. It pays off in the long run. Continue Reading
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Feature
10 Oct 2019
Gen Z marketing strategies can benefit from new technology
Gen Z expects companies to be on the cutting edge of CX tech. New technology can help companies keep up with these demands, without having to spend a fortune on strategy or software. Continue Reading
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News
10 Oct 2019
Calabrio rolls out contact center self-scheduling technology
The new technology aims to enable flexibility in scheduling for contact center agents and to reduce managers' workloads in monitoring and requests handling. Continue Reading
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News
10 Oct 2019
Salesforce Lightning Order Management boosts e-commerce
Salesforce extends Customer 360 capabilities with a bundle of APIs to help users manage and track e-commerce orders and provide more detail to the customer as orders are picked, packed and shipped. Continue Reading