Practice Director Stephanie Corby has 20+ years of experience in IT product management, product marketing, publishing, and market research.
She is passionate about leveraging market-specific research and purchase intent data to provide technology vendors with personalized guidance on market penetration and B2B marketing best practices.
Prior to joining Enterprise Strategy Group, Stephanie was VP of Market Insights at TechTarget, Enterprise Strategy Group’s parent company, and Publisher of several online IT buyer communities, including TechTarget Customer Experience, TechTarget Unified Communications, and TechTarget Virtual Desktop.
Stephanie holds a BA in English from the University of Massachusetts, Amherst.
CX is a top business driver for enterprise organizations, but the reality is that most orgs are still in the early stages of CX maturity and strategy. The complexity of CX tech stacks has created integration and adoption challenges that will inevitably drive conversion to platforms.”Stephanie Corby
Practice Director, Business Applications & End-user Computing
Customer experience is the sum of a customer’s digital interactions with a company throughout the customer lifecycle, from early online research of a product or service to active use and repeat business such as subscriptions. Most customer experience programs include the measurement of customer satisfaction and sentiment analysis.
Latest Insights from Stephanie
Research Brief | August 30, 2023
Infographic | July 7, 2023