Insight

  • Research Objectives

    To assess the current and future landscape for data platforms, including supportive technologies and processes, Enterprise Strategy Group surveyed 354 IT professionals in North America (US and Canada) involved with decisions for data and analytics, modern tooling, data technologies, and data-centric processes in their organization. 

    This study sought to answer the following questions:

    • How many tools or services do organizations leverage across all stages of their data platforms, from initial data collection to data visualization?
    • What are the key drivers behind modern data platform strategies?
    • Which areas of data platforms are most important? Which are most challenging?
    • How effective is the interoperability between different vendors contributing to data platform components?
    • What is the average delivery time for getting decision-making data to stakeholders? How will this change over the next 24 months?
    • How effectively are organizations delivering the right data to the right users at the right time?
    • What role do cloud services play in supporting modern data platform strategies? What are the drivers behind the use of cloud services for these platforms?
    • Who are the data stakeholders in organizations? To what extent is the number of data stakeholders growing?
    • From how many sources do organizations collect data to support their modern data platform initiatives? What types of data sources are used?
    • What are the most important expected outcomes from implementing data integration tools or services?
    • What types of data repositories are organizations currently using to store data for analysis and processing? What types of data repositories will they be using in 24 months?
    • What is the current and future adoption status for data organization tools and services such as data preparation, quality assurance, orchestration, classification, and cataloging?
    • What is the current and future data analysis and visualization tool adoption status?
    • How does data analysis impact organizations’ decision-making abilities or competitive advantage?
    • How will spending on data platform technologies change over the 12 months? Which technologies will represent the most significant investments? 

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  • Customer experience is the sum of a consumer’s digital interactions with a company throughout the customer lifecycle. Most customer experience programs include the measurement of customer satisfaction and sentiment analysis. These processes aggregate and analyze customers’ perceptions and feelings resulting from interactions with a brand’s products and services. Customer loyalty and retention are the desired results from the thoughtful execution and continuous improvement of CX.

    Learn more about these trends with the infographic, Customer Experience Strategies and Technology Frameworks.

  • Facing pressure to do more work with fewer resources and a continuing cybersecurity skills shortage, organizations are looking to consolidate resources to drive more efficiencies in securing cloud-resident data while reducing overall risk. To secure data across hybrid environments, organizations are consolidating the efforts of on-premises and cloud data security teams. Multiple stakeholders, led by cloud security architects, create consistent security policies and determine security control requirements. Organizations also want an integrated platform that combines multiple security tools and controls and provides a global view of all organizational data. In the long run, controls tailored to secure data based on where it resides (on premises, SaaS, or IaaS/PaaS) will be used to account for the different techniques used across different environments.

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  • Challenges in Securing Cloud-resident Data

    The complexity of cloud environments and the speed and scale of operations in the cloud drive the multitude of challenges organizations face in securing their cloud-resident sensitive data. The most difficult challenges include discovery and classification of data as well as ensuring compliance with regulations. Despite confidence in their data security tools, organizations continue to lose data due to misconfiguration, misclassification, and unknown (shadow) data. Implementing a defense-in-depth strategy that combines third-party and CSP-native tools and controls can overcome these challenges in securing cloud-resident sensitive data.

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  • The use of public cloud services (SaaS and IaaS/PaaS) has been increasing over the past several years. Subsequently, organizations have migrated more data assets to cloud stores. As organizations find that the amount of cloud-resident sensitive data is increasing, the challenge to sufficiently secure this data, especially when distributed across multiple clouds, becomes greater. In light of the disparate and native controls and policies provided by individual cloud service providers (CSPs), organizations need to craft a comprehensive, defense-in-depth strategy to adequately address the data security challenge.

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  • While a substantial percentage of organizations are aware of the loss of cloud-resident sensitive data, some organizations suspect they have lost data but do not definitively know. This lack of awareness indicates that organizations lack the tools or experience to confidently identify every data loss incident. As a result, organizations fail to learn from, respond to, and address the multiple causes of data loss, resulting in more incidents and greater monetary, regulatory, reputational, and existential risk.

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  • While the need to secure public cloud-resident data is critical, organizations’ confidence in the tools and controls provided by cloud service providers (CSPs) is lukewarm. To alleviate these concerns, organizations are using a combination of CSP-native and third-party controls to secure cloud-resident sensitive data. This defense-in-depth strategy provides a multi-layered approach to address multiple dimensions of data security.

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  • The Rise of the Cloud Security Architect

    The role of the cloud security architect (CSA) has emerged to lead the charge in securing cloud-resident sensitive data. Yet, data security remains a responsibility shared by multiple groups including IT operations, security, and DevOps. The establishment of CSAs shows that securing cloud-resident data is of strategic importance, especially to cybersecurity, as the role now reports to the C-level, most often the CISO.

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  • The Rise of Digital Risk Protection

    Organizations are increasing investments in cyber-threat intelligence programs to get ahead of threat actors and cyber-attacks. Beyond traditional threat intelligence, firms are adopting digital risk protection (DRP) programs and/or services to safeguard the growing volume of digital assets. DRP encompasses a mix of traditional and emerging areas like mobile application protection, brand protection, executive protection, and deep/dark web monitoring.

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  • Most enterprise organizations have threat intelligence programs in place, and CISOs try to anchor them with the right staffing, processes, and oversight. While organizations strive to follow best practices, threat intelligence programs can be challenging, leading to suboptimal results. To succeed, programs should follow a threat intelligence lifecycle over six phases.

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  • Communication and collaboration platforms directly affect employee experience, productivity, and engagement, which brings them to the attention of IT professionals and executives.

    Explore notable data points from Enterprise Strategy Group’s study of these technologies with this infographic.

  • As organizations continue to adopt multiple public cloud providers, maintain multiple data centers, and scale edge and colocation environments, IT decision makers must consider a wealth of locations to deploy new workloads and migrate existing workloads.

    Learn more about these trends with the infographic, Multi-cloud Application Deployment and Delivery Decision Making.