In 2025, strengthening cyber resilience and improving cyber recovery dominate nearly every IT priority list, typically surpassing even artificial intelligence in importance. In an era defined by distributed application and data environments along with increasingly sophisticated cyberthreats, traditional protection and recovery techniques have become too bulky to keep pace.
To learn more, download the free brief, Cloud Business Resilience With Commvault Cloud Rewind.
The evolving cybersecurity landscape; requirements to incorporate emerging technologies, such as AI, high data volumes, and digital transformation initiatives; and a variety of other factors weigh down IT operations with complexity at many organizations today. Recent research by Informa TechTarget’s Enterprise Strategy Group investigated how organizations battling the worst of IT complexity are planning their spending in 2025 to combat the problem.
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Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (July 2024 – December 2024) in five (5) regions across the Informa TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM. In this report you will find:
• The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.
• The top 25 granular topics growing the most across the Informa TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.
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Application development teams are rapidly deploying AI within their environments to reduce manual tasks, improve coding templates, and fortify testing and assurance within their processes. Filling demand for more and faster application deployment is a long-standing mandate at this point, and developers are especially leaning on generative AI (GenAI) to speed existing or new AI strategies that support scale and speed. Research by TechTarget’s Enterprise Strategy Group explored these trends and how AI technology is performing against expectations in application development processes.
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Thanks to the well-known portability and efficiency benefits they offer, containers are a mainstay in many organizations’ IT strategies today. Recent research by TechTarget’s Enterprise Strategy Group revealed that as teams turn their attention to container orchestration deployment and look to match the right approach with their specific operating requirements, they display a penchant for wide variety with their Kubernetes distributions.
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Businesses large and small are feeling pressure from the public and internal employees alike to establish and support robust IT sustainability commitments. However, the size of an organization can affect its ability to execute these programs, its sensitivity to the operational changes sustainability can bring about, and how it handles folding technology innovations, like AI, into such initiatives. Recent research by TechTarget’s Enterprise Strategy Group revealed that midmarket through large enterprise organizations are making similar progress with IT sustainability initiatives, though their outlooks on using AI in these programs vary in key ways.
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While sustainability initiatives affect IT vendor selection across the board, certain regions face unique challenges in fulfilling their demands for sustainable technologies. Recent research by TechTarget’s Enterprise Strategy Group found that teams operating in Australia, New Zealand, Singapore, and Japan (APJ) regions face adversity in the search for sustainable solutions that measure up to their expectations.
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Platform engineering is a specialized discipline that focuses on designing, building, maintaining, and improving the tool sets and workflows that software developers use. Recent research by TechTarget’s Enterprise Strategy Group revealed that organizations are rapidly establishing this discipline as the norm for effective development strategies, and the results reflect highly successful efforts.
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Development teams across industries are under pressure to commit code faster and innovate constantly to help their businesses differentiate offerings, customize experiences, and maintain robust operations. Continuous integration (CI) and continuous delivery (CD) procedures are key to supporting these goals and mandates. Recent research by TechTarget’s Enterprise Strategy Group studied the evolving status of CI/CD pipelines and the use of automation and agile development practices.
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This Complete Survey Results presentation focuses on 2025 IT budget expectations, technology initiatives and priorities, year-over-year spending changes (overall and by different technologies), overall technology and business drivers for IT investments, skill shortages, and application deployment trends.
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Persisting macroeconomic uncertainty is not dampening IT investment plans as organizations rush to outfit their environments with the transformative potential of AI while ensuring their valuable data—data inevitably fed into large language models—is kept secure. To track these trends, Informa TechTarget’s Enterprise Strategy Group surveyed senior IT and business decision-makers to ascertain IT budget outlooks for 2025, both overall and for specific technologies, and to determine the key business and technology priorities driving these spending plans.
To learn more about these trends, download the free infographic, 2025 Technology Spending Intentions Survey.
Persisting macroeconomic uncertainty is not dampening IT investment plans as organizations rush to outfit their environments with the transformative potential of AI while ensuring their valuable data—data inevitably fed into large language models—is kept secure. To track these trends, Informa TechTarget’s Enterprise Strategy Group surveyed 1,351 senior IT and business decision-makers to ascertain IT budget outlooks for 2025, both overall and for specific technologies, and to determine the key business and technology priorities driving these spending plans. Survey respondents were employed at midmarket (100 to 999 employees) and enterprise-class (1,000 employees or more) organizations in North America, EMEA, APAC, and Latin America. All respondents were personally responsible for or familiar with their organization’s 2024 IT spending, as well as their 2025 IT budget and spending plans at either an entire organization level or a business unit, division, or branch level.
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