Wayne Eckerson: Color effective analytics program managers purple

In this video interview, Wayne Eckerson, a business intelligence consultant and director of research for TechTarget's Business Applications and Architecture Media Group, highlights findings from the research he conducted for his new book, Secrets of Analytical Leaders: Insights from Information Insiders.

Citing his conversations with analytics program managers who shared their experiences and advice with him, Eckerson offers a preview of what readers will find in the book, including answers to questions such as:

  • What are the characteristics of a good analytical leader?
  • What are the keys to managing a successful analytical process?
  • What tools are needed to implement an effective analytics program?

For example, Eckerson discusses one of the strengths that he thinks all the analytics executives profiled in the book have in common. "They are the quintessential purple people," he says. "By that I mean they are not blue in the business or red in IT; they are actually a blend of both. They bring these two worlds together for business gain. That's really where they excel." In managing analytics programs, Eckerson adds, it's helpful to "know how to converse and work in each camp."

To read a chapter from Wayne Eckerson's new book, check out the links below:


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