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TechTarget gives technology professionals and buyers the technical information they need to perform their jobs -- researching products, developing strategy, and making cost-effective purchase decisions.
TechTarget enables technology providers to market their solutions through targeted online media and events that are built on qualified, active communities of professional technology buyers. Our media deliver measurable advertising ROI, generate high-quality, qualified leads, shorten sales cycles and help increase revenues. Learn more about what TechTarget can do for you.

TechTarget News

TechTarget Launches SearchEnterpriseWAN.com and SearchMidmarketSecurity.com

TechTarget Financial Update

TechTarget Recognized as one of Area’s “Best Places to Work” by Boston Business Journal for the 4th time

TechTarget Launches SearchCloudComputing.com

TechTarget Media Ranked #6 among Fifty Most Powerful B-to-B Advertising Venues

Webcasts, Research and Other Resources from the ROI Experts in Online Technology Marketing

Tech Marketing Conference

Reach your IT Buyer Audience
Thank you for making this year’s Online ROI Summit a great success. We are happy to share our Best Practices to help with your online marketing campaigns in 2009. All presentations are available to download here!

Blog for IT Marketers

My Educated Guess: Marketing Answers for IT

A blog for tech marketers hosted by tech marketers, TechTarget Client Consulting provides guidance on a range of timely online marketing topics from email and event marketing to lead generation strategies.

Join the discussion

Media Consumption Report

2009 Media Consumption Report
This report charts the usage and effectiveness of online content types and information sources during the recession, with a focus on IT pros’ use of online videos, trial software and social media.

Read this report here

Content Strategy Video

An Intelligent Content Strategy for IT Marketers
This video discussion with Strategic Oxygen and TechTarget educates IT marketers on improving their market exposure by offering the right content, media type and topic based on the IT buying process.
Watch this video here

Managed ROI Programs

Programs Matched to Marketing Objectives

We are committed to proving ROI to our customers. As a result, marketers often call us “The ROI Publisher”. With several managed programs, our ROI Consultants will help you realize ROI on every media investment.

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IT Buying Process Research

IT Pros Search during the Purchase Process
This joint research report with Google gives marketers strategic insights to make smarter keyword buys and content choices that align with the stages of the IT purchase process.

Read this report here

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