About TechTarget
Press Room
Job Opportunities
Investor Relations
For Advertisers and Sponsors
Opportunities by Market
Media Kits
Online Advertising
Magazine Advertising
Events
Managed ROI Programs
International
Client Services
Resources for Marketers
TechTarget, The Most Targeted IT Media
Home Contact Us Site Map

Press Release    Print-friendly MS Word version

RSS

TechTarget Is First U.S.
InfoSecurity Publisher to Enter Fast-Growing Korean Market

In Fourth International Partnership, TechTarget to Launch TechTarget Security Media in Republic of Korea

NEEDHAM, Mass. — May 10, 2005 — Information technology (IT) media company TechTarget announced today that it has partnered with Infothe Co. Ltd., the no. 1 producer of security-focused media and events in the Republic of Korea, to develop versions of TechTarget's security properties for the Korean market. Under the terms of the agreement, Infothe will enhance its information security-focused properties with content provided by TechTarget's market-leading Security Media Group. The companies also signed a reciprocal sales agreement enabling each company to sell advertising for the other company's properties.

The agreement makes TechTarget the only U.S.-based information security media and events company with a presence in the Republic of Korea. With $583.76 million in 2003 spending on information security products and services, the Republic of Korea represents approximately 6 percent of the worldwide infosecurity market. It ranks among the fastest-growing IT markets in the world.

This is the fourth in a series of international licensing agreements inked by TechTarget since May 2004, when it launched its international initiative with the announcement of TechTarget China and Information Security Taiwan. In March 2005, TechTarget partnered with Softbank Group company ITmedia to launch TechTarget Japan .

TechTarget's Information Security magazine is widely regarded as the most authoritative source for in-depth coverage of security technologies, practices, and trends in the United States. TechTarget's SearchSecurity.com is the top destination for information security professionals seeking expert advice and information on products that help them address enterprise security challenges.

Infothe produces the leading security-focused media and events for Korean IT professionals and decision makers. Infothe's Information Security 21c -- to be rebranded Information Security Korea -- is a glossy publication distributed six times yearly to a paid circulation of 10,000 Korean information security professionals. Infothe also produces SecurityWorld Expo Korea, a leading security-focused conference; and publishes a security-focused Web site, SecuInfo.com, which will be renamed SearchSecurity Korea.

For more information on international licensing opportunities for TechTarget media, please contact Susan Odell, vice president of international, at 011-781-657-1407.

About TechTarget

TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.

- # # # -

Contact:
Doug Jensen
781-657-1528
888-274-4111 x 1528
djensen(at)techtarget.com

Top of this Page    Home    Site Map    Media Kits    Contact Us
© 2008 TechTarget    To report issues with this Web site, please contact TechTargetWebSite@techtarget.com    Privacy Policy