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Get your digital strategy out of the 1800s

This week’s Searchlight — live from the Fusion 2014 CEO-CIO Symposium in Madison, Wis. — asks the question: How can you expect to move your company forward when your methods are stuck in the days of the Industrial Revolution? Businesses follow strategies for decades upon decades because they work; they’re proven. There’s nothing wrong with that. But it’s important to know when tried and true turns to all through. Such is the case when it comes to what former analyst/current consultant Mark McDonald refers to as the second digital decade.

Speaking at the symposium, McDonald noted what’s missing from the old business model is a recognition of diversity and the needs of the customer. Digital is all about the consumer and enabling the consumer to create an experience of their choosing. Or at least it should be. Too many business are still treating the people who pay their bills like “walking wallets or meat puppets.” This Searchlight points out what companies are doing wrong  when it comes to digital strategy — but stay tuned to for a tip on how set things right.

Also this week: Apple calls shotgun, Target CIO’s misfortune could help her peers, Facebook + Drones = Huh?, and more!

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