Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Our seasoned analysts couple their industry-leading B2B research with in-depth buyer intent data for unparalleled insights about critical technology markets.
Clients trust us across their GTMs—from strategy and product development to competitive insights and content creation—because we deliver high-quality, actionable support.
Browse our extensive library of research reports, research-based content, and blogs for actionable data and expert analysis of the latest B2B technology trends, market dynamics, and business opportunities.
Practice Director Stephanie Corby has 20+ years of experience in IT product management, product marketing, publishing, and market research.
She is passionate about leveraging market-specific research and purchase intent data to provide technology vendors with personalized guidance on market penetration and B2B marketing best practices.
Prior to joining Enterprise Strategy Group, Stephanie was VP of Market Insights at TechTarget, Enterprise Strategy Group’s parent company, and Publisher of several online IT buyer communities, including TechTarget Customer Experience, TechTarget Unified Communications, and TechTarget Virtual Desktop.
Stephanie holds a BA in English from the University of Massachusetts, Amherst.
CX is a top business driver for enterprise organizations, but the reality is that most orgs are still in the early stages of CX maturity and strategy. The complexity of CX tech stacks has created integration and adoption challenges that will inevitably drive conversion to platforms.”
Stephanie Corby Practice Director, Business Applications & End-user Computing
Customer experience is the sum of a customer’s digital interactions with a company throughout the customer lifecycle, from early online research of a product or service to active use and repeat business such as subscriptions. Most customer experience programs include the measurement of customer satisfaction and sentiment analysis.
Principal Analyst Gabe Knuth uses his experience as a practitioner, analyst, product marketer, and end-user computing (EUC) community leader to help organizations build successful go-to-market strategies.
The role of EUC and UCC has taken center stage for most organizations, and the influx of technology coupled with disruption among traditional EUC vendors has created a hyper-competitive market with lots of opportunities.
Over a career spanning 25+ years, Gabe has been an IT practitioner working with complex organizational structures on large-scale projects, and he has been involved with the EUC community as a respected blogger and speaker at industry events, user groups, and advisory board meetings. This background serves as the foundation for his analyst role at Enterprise Strategy Group, where he focuses on helping vendors take their products to market through multi-faceted campaigns that effectively communicate solutions to the increasingly complex challenges their customers face.
Prior to joining Enterprise Strategy Group, Gabe held marketing roles at prominent vendors such as FSLogix, Microsoft, and most recently VMware, where he led the GTM for VMware’s flagship desktop-as-a-service platform, Horizon Cloud on Microsoft Azure. He has spoken at industry events such as Citrix Synergy, VMworld, VMware Explore, Microsoft Ignite, Igel Disrupt, XenAppBlog VirtualExpo, and EUC Masters Retreat. His writing has appeared on the VMware blog and the TechTarget network of sites (including BrianMadden.com).
End-user devices such as laptops and smartphones connect workers to the critical digital infrastructure that they need to access to get their jobs done. But users’ device preferences can vary by factors such as role, comfort level with certain technologies, and more. Recent research by TechTarget’s Enterprise Strategy Group asked IT decision-makers about their organizations’ […]
