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Press releases as prose

I don’t doubt that writing a press release that catches the eye is a tough job.

But this is just dumb:

“Dear Zach,
“Will Shakespeare sure didn’t have to wrestle with the issues IT managers’ face today. After five years of development and some high-profile delays, Microsoft finally launched Microsoft Vista and 2007 Microsoft Office”

Then there’s something about Hamlet and “to upgrade or not to upgrade.” Whatever.

“Will” Shakespeare died in 1616. The earliest computers showed up sometime in the 1940s.

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