Definition is a social enterprise from American based cloud computing company that delivers technology, grants and volunteering programs to nonprofit and educational organizations. The company's goal is to provide the same opportunities to these institutions that are available to larger for-profit companies.'s The Power of Us program is the only complete customer relationship management (CRM) platform for nonprofit organizations.

Salesforce is the world's top CRM product. The enterprise provides a customer success platform that is designed to help companies reach their goals and grow. The cloud based platform holds customer information and gives insight into customer needs, creating better customer relationships and solutions for different areas in business like sales, marketing and customer service. is the result of the 1-1-1 Model of Integrated Philanthropy that Salesforce adopted in 1999. Under the 1-1-1 Model, Salesforce asks its partners to giveback 1% of their products, time or resources. Since its initiation in 1999, the 1-1-1 Model has provided 2.3 million hours of community service, $168 million in grants to those in need and more than 32,000 donations to nonprofits.

The Power of Us program gives nonprofit and educational organizations the ability to control their entire mission. With the Salesforce CRM software, these organizations can track and measure their impact in real time, increase revenue raised with artificial intelligence (AI) driven awareness of donors and create a personal journey for every community member.

Purpose's mission is to give the world's best technology to nonprofit and educational institutions in order to help them increase their impact.  The social enterprise believes every person who wants to change the world should have access to the technology they need to do so and they hope their services will empower their grantees and citizen philanthropists to make outcome-focused decisions that will accelerate their social influence.

Products provides a limited and an unlimited package in three different fields: service, marketing and applications (apps).

The service cloud Lightning Enterprise Edition includes:

  • case auto-assignment and escalation
  • computer-telephony integration (CTI)
  • customizable dashboards
  • Facebook integration
  • web chat
  • enterprise analytics
  • email integration

The service cloud Lightning Unlimited Edition includes everything in the Enterprise Edition plus additional services, including:

The marketing cloud allows nonprofit and educational institutions to better engage with their communities. The basic marketing cloud offers services such as:

  • training and best practices
  • up to 2 social presences -- established social media accounts that can engage in purposeful relationships online
  • social media optimization
  • social listening for up to 20 thousand mentions

The professional package is the most popular option for marketing clouds. This offer expands on the basic and includes:

  • up to 10 social presences
  • social listening for up to 250 thousand mentions
  • full reporting and dashboards
  • increased engagement

Finally, the corporate marketing cloud continues to increase the offers and provides services like:

  • up to 20 social presences
  • social listening up to 1.5 million mentions
  • complete workflow and automation

The application cloud edition of focuses on user access apps. The Lightning Platform Starter includes:

The Lightning Platform Plus includes the Stater offerings plus:

  • custom app development with 100 objects per user
  • mobile access and administration
  • integration via real time application program interfaces (APIs)

How to qualify for funding

In order to qualify for the Power of Us program, a company must be able to provide legal documentation of their recognition as a nonprofit, nongovernmental, charitable, social change or educational institution. The organization's purpose must be focused on topics such as religion, charity, science, literature, education, arts, culture, social services or benefitting social welfare. The exact services or offers an institution may receive will vary based on geographic location. For example, provides a donation but no discounts to organizations in Russia and a discount but no donation to organizations in Denmark.

Difference between and

While is a part of the larger Salesforce software company, there are some key differences between and businesses.

The major difference between the two is that while caters to businesses, focuses on nonprofit organizations, higher education and K12 education.

The products offered by are also different and more focused on the specific types of organizations they serve. For example, while offers clouds for specific business departments like sales, service, marketing and analytics, offers the Nonprofit Success Pack (NPSP) and Higher Education Data Architecture (HEDA).

Furthermore, users have access to the Community Cloud, a network that connects businesses using Salesforce software. Institutions in the program can join the Power of Us hub for community support from other nonprofits and educational organizations.

This was last updated in June 2019

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