Activity Matters in Marketing

Fuel your pipeline faster with real insights about real buyers and buying teams.

(Keep scrolling to experience real purchase intent.)

Find the opportunities you need.

Right now, across every geography, there’s active demand for your tech solutions that you can’t see. These are buyers and buying team activities that matter to the growth of your business.

Just a few years ago, you might have relied on programmatic advertising to identify interest across your TAM. But that’s expensive, inaccurate, and relatively low-yield.

TechTarget supports more than 140 online enterprise tech communities to help you capture more demand far more productively.

When our 20 million opted-in members need buying-decision guidance, they come to TechTarget to research, learn and decide. That’s how we’re able to deliver the actionable insights you need to break in.

The dataset shown here comes from just two of our over 200 hyper-specific categories – Flash Storage and Cybersecurity. (See the hundreds more that only TechTarget can offer.)

Each dot represents a Zip code with at least one opted-in individual on an active buying team – the actual people who are looking to solve real business issues. They light up only when they’re researching to buy. If you miss these opportunities, you’re out of luck.

As a B2B tech client, you could be accessing this active demand directly right now via Priority Engine™, our SaaS data platform.

And since the data’s at the opted-in person-level (and it’s GDPR/CCPA compliant), you’re able to take relevant targeted action immediately, without risk. You’ll instantly see how to better personalize your outreach – increasing conversions and driving up productivity everywhere.

TechTarget’s uniquely specific audiences deliver the precision you need to be business-relevant at every touch. That’s B2B personalization as it should be.

Relevant personalization drives conversion.

Relevant personalization fuels your pipeline faster.

Relevant personalization closes more deals.

Making ABM campaigns more effective

Let’s put ourselves in the shoes of an industry vertical account team and the ABM marketing that supports them. Here we’re showing Flash Storage demand from only a small, highly specific list of top Financial Services accounts.

Below, we’re drilling into a single specific account, Wells Fargo. We’re comparing activity at the account in Flash Storage to their interest in Cybersecurity. Watch how the buyers’ journeys evolve across the different locations on the respective buying teams – granularity that only TechTarget can supply. To win more opportunities, you have to know where a specific team is centered or how you might bring distributed demand together to shape a deal.

Wells Fargo

Note that the engagement patterns here differ between the two tech categories. If you offer two different solutions, you’ll want to leverage this kind of category-specific detail to further strengthen your own engagement strategies.

Next, we’ll look at the members of the buying team by role and function. Which are active in a buyer’s journey, and when? For example, while tech specialist players appear consistently, senior titles pop in and out. Don’t get caught waiting only for signals from senior players that you could easily miss. Identify opportunities based on demand intensity from real teams and then get in early with the core project team members. You want to influence them directly, so they’ll open doors for you. Only TechTarget can tell you who these people really are.

Better content drives better conversion.

Now let’s examine what these buyers really care about.

We can show you exactly what decision-support material the buying team is consuming, and when. Notice how what they read varies with the stage of their journey.

This chart changes as interests in related but very specific topics shift week-to-week. With this information, you know exactly what your targets care about at any given point.

Only TechTarget supports this level of personalization.

Use this to inform your tactics. You’ll get better response and conversion.

Use it to guide strategy. Your offerings will resonate more powerfully when you connect them directly to what prospects already care about. Every week, they’re reading articles like the ones in the table below.

Maximize account revenue.

In Marketing, there are three things you need to maximize account-based revenue:
  1. Early warning of every relevant buy-cycle anywhere inside an account. Only TechTarget covers that.
  2. Direct access to exactly who’s involved. Only Priority Engine shows you all the active buyers – the real people who have opted-in to your outreach.
  3. Insight to reach out relevantly. You need super-specific knowledge of the client’s business situations and how that connects to your offerings. Only Priority Engine enables all that in an instant.

Priority Engine: The accounts that matter and the contacts that convert

Real intent-data-driven success requires the actual opt-in buyers. Because that’s who’s best to engage with. And they’re only available from TechTarget.

With Priority Engine Prospect-Level Intent™, you’ll always know exactly who to engage and when.

Priority Engine Prospect-Level Intent

You’ll know each buyer’s specific hot buttons, so you can speak to them on their own terms – aligning your strengths to what they care about.

You’ll know each buyer’s specific hot buttons, so you can speak to them on their own terms – aligning your strengths to what they care about.

You’ll even uncover their specific competitor interests, so you can position yourselves against others in your space.

Don’t wait to act on more of the demand in your markets. Engage more real opportunities now.

Start here with a Priority Engine demonstration customized for you.