Written by John Steinert
Laura O’Shaugnessy, CEO of Social Code recently published a great post on the problems with programmatic channels. She talked about why low-cost CPMs are probably not worth the money you […]
Written by Steve Niemiec
With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]
Written by John Steinert
Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now. At the same time, as […]
Written by Garrett Mann
There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]
Written by Garrett Mann
In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]
