We’re Only Human: 4 Ways to Become a Better Copy Editor
We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]
Four Big Tips for Better Subject Lines
If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]
Beyond Words: Why “Design-Forward” for Content Creation?
Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]
The Story Arc: A Marketer’s Roadmap to Greater Impact
Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]
Content Everlasting: Making the Most of Your Best Content
Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]
TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer
Say you just bought a new Peloton and want to learn how to use it. You have a choice: Watch a video, read the manual or Zoom with an expert. […]
To Gate or Not to Gate, That is the Question… for Content Marketers
In today’s world of social media and sharing, there are numerous B2B marketers who ask themselves every day whether they should gate their content or leave it open for all […]
