Don’t Be Sold Media When You Should Be Shown

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With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]

Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

4ps of choosing and joining a company.

Having spent the better part of my career in tech B2B marketing, I count my lucky stars because of all the positive energy right now.  At the same time, as […]

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