Using Programmatic Webinars to Achieve Better ABM Engagement

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Many teams are aware of the power of the webinar format, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. But when thoughtfully implemented as a series, webinars can very effectively support strategic ABM objectives. So, how do you get there?

In this e-book, we show you how to evolve your webinar approach to turn the format into a superior engagement vehicle for dramatically improved ABM results. You’ll learn:

  • Why webinars are so great at driving engagement.
  • What’s getting in the way of using webinars successfully for ABM.
  • Why it makes so much sense to think of webinars programmatically.
  • How to more easily build an effective ABM webinar program fueled by intent data for better performance.
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