Tip #1: Have a clear definition of what a ‘lead’ is
Video: What is a ‘lead’
Definitions of leads can vary between marketing and sales teams which can create tension and miscommunication. Defining what you call a ‘lead’ will help you to avoid that. Check out this video to learn more.
Watch nowTip #2: Build a strong Ideal Customer Profile (ICP)
Infographic: How to Get Your Engine Started: Building a strong ICP
Your demand gen will rise or fall on this one element: your Ideal Customer Profile (ICP). Check out this infographic to find out 4 tips on what to include when building a strong ICP.
Read nowTip #3: Scale your demand generation efforts
E-book: Owner’s Manual for the Modern Demand Gen Engine
With more powerful technology, more data, and more opportunities for advertising than ever, where do you start when building a scalable demand gen engine? Only with well-thought demand gen strategies can you fill your pipeline at scale. Check out this e-book to find out more.
Read nowTip #4: Optimise your demand generation campaigns
E-book: How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
You can’t get a demand gen engine up and running in a day. Talkdesk realised the same and decided to share their step-by-step guide to building, scaling, and optimising a data-driven demand gen engine. Check out this eBook to learn more.
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