Competitive advantage is not that new a business term — it was popularized by Harvard Business School professor Michael Porter in the 1980s — but it has never been more important as a business philosophy.
That is, it has never been more important for CIOs to think about competitive advantage as a business philosophy.
Today, every bit of technology usage amounts to some sort of competitive advantage. It’s a factor in big data and business intelligence, outsourcing, and cloud.
Now technology for competitive advantage is starting to count as a benchmark for CIO success, writes SearchCIO.com Senior News Writer Linda Tucci. Gathering competitive intelligence has become a daily task for George L. Reed II, CIO at Seven Corners Inc., a privately held global travel insurance provider in Carmel, Ind. “You learn who’s taking risks,” he said.
Fortunately, this is the right time for CIOs to come to their CEOs bearing competitive intelligence, which would lead to new ideas — or as Michael Porter might say, what not to do.