Editor's note
For several years, SAP has labored to infuse AI throughout its product line and meet the AI moment, while major competitors are doing the same. It's a daunting effort practically forced on SAP when generative AI took the world by storm in 2022. The timing could hardly have been worse. SAP was already facing two great challenges: reorienting development toward cloud computing and moving customers from legacy ERP to next-generation S/4HANA.
The latest results of this balancing act were on display at SAP Sapphire 2025, held May 19-21 in Orlando.
SAP made the case that its effort has paid off in an integrated "flywheel" of AI, data and apps feeding off each other to fuel digital transformation. It repositioned S/4HANA Cloud ERP as a modular, AI-infused "business suite" that accesses data from Business Data Cloud -- with the Joule copilot omnipresent and able to perform more tasks on its own.
1SAP issues and trends
Learn about SAP's AI strategy, including how it compares to competitors and whether customers buy into it. Also, explore the latest on the SAP cloud platforms and its Rise and Grow services for moving legacy ERP to S/4HANA Cloud.
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Sapphire 2025: BASF evolves business with move to SAP S/4Hana
Germany-based global chemical giant BASF has elected to move its SAP IT estate to S/4Hana private cloud to evolve its business in uncertain times Read Now
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SAP Sapphire 2025: Developers take centre stage as AI integration deepens
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SAP sits Joule at the helm of apps, data 'flywheel'
The vendor also made its Sapphire 2025 conference a showcase for solving AI data challenges with Business Data Cloud and integrated 'suites' of cloud applications. Read Now
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Sapphire 2025: SAP mints business AI flywheel with Palantir on board
SAP CEO Christian Klein put economic and geopolitical uncertainty at the centre of the opening keynote at the supplier’s global Sapphire event in Orlando Read Now
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SAP to add AI agents for catalogs, order management
SAP deepens its footprint in agentic AI. Read Now
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SAP retools its cloud-based ERP to ease migrations
The software vendor aims to simplify the shift from on-premises systems with line-of-business bundles for finance, supply chain, HR, procurement and CX. Read Now
2Get ready for SAP Sapphire 2025
Prepare for the 2025 event by refreshing your memory of 2024 and getting current on the latest news from SAP.
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SAP should balance AI talk with customer concerns at Sapphire
SAP will focus on Joule, agentic AI and Business Data Cloud at Sapphire; experts say it should also show how it can help customers deal with real-world issues. Read Now
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SAP leadership turmoil needs to settle in 2025
SAP executed on a restructuring that affected thousands of employees and significant executive changes in 2024. Now it needs to rebuild trust with employees and customers. Read Now
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SAP highlights business AI partnerships, puts Joule in spotlight
On the first day of Sapphire, SAP focused on business AI and the criticality of its GenAI assistant. But analysts say the emphasis on AI might be too forward-looking for customers. Read Now
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SAP Sapphire 2024: Building a modification-free clean-core cloud ERP
SAP used its SAP Sapphire & ASUG annual conference this week to detail some three dozen product and platform announcements. Drinking from the firehose of enterprise software updates, the ... Read Now
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SAP BDC strives to be an AI catalyst, but clarity is needed
The new SAP Business Data Cloud promises to provide customers with a data platform that helps unlock enterprise AI value, but customer adoption is still in question. Read Now