Activity Intelligence Dashboard

Empowering marketers to enable sales teams to be more productive

Activity Intelligence dashboard is an industry-changing set of new reporting tools that gives marketing and sales professionals a whole new level of visibility into the buying activity of their leads and marketing campaigns.

While typical lead reports available today are presented merely as basic lists of static data in a spreadsheet, the Activity Intelligence dashboard provides a comprehensive view of each lead, as well as the account associated with that lead by offering three innovative features which enable sales teams to have more meaningful follow-up conversations with their prospects to drive more revenue:

Contact Intelligence™

Detailed information regarding the activities taken and content a contact has engaged over the course of a marketing campaign, creating a robust profile of each contact for marketing and sales.

Account Intelligence™

Revolutionary demand generation enhancement giving sales access to detailed view of activity across an entire account. This view aligns opportunity information with the way sales teams already think and work.

Enhanced Contact Profiles™

Provides third-party improvements and validation of contact information, increasing the potential for sales representatives to connect with prospects in meaningful follow-up discussions.

Nurture & Notify™

Advanced visibility and notification to detect emerging projects and accelerate engagement with prospects and accounts

Launched in March of 2012, Nurture & Notify is the next milestone in TechTarget's Activity Intelligence suite of products and services. These new nurturing and notification tools give marketing and sales professionals the ability to create deeper engagement with individual prospects, broaden their engagement with accounts, and receive timely email alerts when a prospect shows a notable spike in activity.

According to the recent research study A Profile of TechTarget's Hyper-Active Researchers, active researchers are more likely to have active projects. Nurture & Notify gives you advanced insight to reach and engage active prospects at the right time by providing the following revolutionary sales and marketing tools:

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Contact and Account Intelligence™

Identifying active prospects starts with increased visibility into their research and buying activities. Innovative visibility tools provided by the Activity Intelligence dashboard allow sales and marketing to better identify and monitor active prospects and their entire buying teams.

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Prospect-Initiated Nurturing

Accelerates engagement and helps build stronger mindshare with active prospects by providing them with additional opportunities to engage with your brand and content. Included in Nurture & Notify, TechTarget's Demand Engage™ is a dynamic unit presented within vendor content including additional campaign content assets to provide that prospect with the ability to further engage.

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Account Re-Targeting

TechTarget's comprehensive account activity intelligence enables you to expand outreach to prospects beyond your own marketing ecosystem to turn undiscovered contacts into known prospects. Emails targeted to known prospects as well as relevant undiscovered contacts on the buying team help you effectively penetrate accounts and create deeper engagement with entire buying teams.

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Nurture & Notify™ Watchlist

Through the Nurture & Notify™ Watchlist, marketers and sales organizations have ongoing views of their leads’ activity, with continual updates to their prospects’ content interests and evolving activities to prioritize follow-up.

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Proactive Email Alerts

Proactive email alerts provide trigger to follow-up on emerging projects within active accounts. These alerts are designed to notify sales of important spikes in activity and provide them with the following 7 Reasons to Engage prospects as projects emerge:

• New Contact ­ When a new contact is discovered at an account
• Repeat Engagement ­ Every time a secondary lead is dropped from an existing contact
• Critical Mass ­ When a contact hits 3 touches inside the client’s campaign
• Account Penetration ­ When an account has 3 unique, discovered contacts
• Competitive Situation ­ When contacts at an account have viewed content from 3 IT vendors
• Activity Spike ­ When an account has significant competitive, social, or editorial activity
• Decision Making - When an account downloads decision stage content from any source

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Engagement Dashboard

Exclusive tool for marketers provides a one-stop view of how prospects and accounts are engaging with your campaign including, Most Engaged Contacts, rolled-up Reasons to Engage, Campaign Engagements, and an overall

Continuous innovation to keep marketers ahead of the curve

We are always innovating and improving the Activity Intelligence platform and the value of your prospects and marketing campaigns increases with each new enhancement to Activity Intelligence.