Next generation tools for the intelligence driven marketer
Providing high definition marketing intelligence to drive strategic decisions
TechTarget's in-depth content fuels Activity Intelligence to help you pinpoint the right buyer at the right time.
Historically, marketers’ use of data has been focused on program measurement and justification, largely in response to pressures to demonstrate impact on the pipeline and campaign ROI. Many marketers have taken steps to move from a one-dimensional view of data, to a more proactive and real-time intelligence focus, using marketing intelligence to make strategic decisions related to campaign performance, media mix optimization, and content strategy. But the opportunity to effectively use marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement has not been available until now. Only TechTarget’s innovative Activity Intelligence™ platform can provide intelligence driven marketers the tools they need to drive real revenue for their brands.
Activity Intelligence is a comprehensive platform that offers a dynamic real-time view of technology professionals' buying process and specific online interactions allowing marketers to strategically identify the right audience and the best opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth profile of editorial, vendor, and peer-to-peer interactions is created for each user, providing specific insight to anticipate their needs and target them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services aimed at helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on branding and demand generation efforts.