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Resources for Technology Marketers
Resources for Global Marketing
TechTarget Online ROI Summit
The only event dedicated to online technology marketing
Join your peers at the 2012 TechTarget Online ROI Summit in Boston, Austin, London or Munich. Recent attendees included senior technology marketers from Apple, CA, HP, IBM, Microsoft, Trend Micro and more.
Find locations, scheduled speaker, session descriptions and register today.
Technology Marketing Reports
When Worlds Converge:
Similarities in Brand Reception and Media Consumption
of IT and Personal Technology Buyers
Released in September 2011, our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media. Read this report today.
Global Media Consumption Trends:
Understanding Regional Distinctions of How IT Buyers Research Online
This latest iteration of the TechTarget Media Consumption Research Study determines the similarities and dissimilarities in online content consumption patterns of technology professionals based on geographical region. It delivers Best Practice advice for global marketers by identifying where a common approach may be effective and where a customized approach is necessary based on particular region. Read this report today.
A Profile of TechTarget’s Hyper-active IT Researchers:
Media consumption habits of our top 30% most active users
This new research provides a powerful view of how the top 30% most active users across TechTarget consume media and research technology purchase decisions. It gives rich insight into business drivers and online interactions relative to product, solution, and vendor consideration and showcases why it is important to bring special focus to this exclusive group of prospects. Read this report today.
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Social Community for Technology Marketers
TechnologyMarketers.com
You're busy and don't always have the answers. That's why we created this free online community for B2B marketers to ask questions, get answers and read about what's hot in marketing. At TechnologyMarketers.com, our members are talking about everything from email marketing, PR, social media, online marketing and much more. Join the discussion now.
http://technologymarketers.com
My Educated Guess
TechTarget’s Client Consulting team created this blog to share some of the decisions they, and our clients, have made in marketing to enterprise IT audiences. Our hope is that by sharing experiences and conversations with you - and reading your responses - we will both make more educated guesses and come up with the right answers. www.myeducatedguess.com
IT Agenda - Insights for Technology Marketers
TechTarget IT Agenda is a series of technology marketing resources and networking sites, including; online videos, reports, events and blog featuring original editorial content, that provide insight and perspective on the developments and dynamics that shape the ever-changing world of technology marketing. Read recent posts here.
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Case Studies on Technology Vendors
Case Study: Composite Software
When Composite Software, a leading provider of data virtualization technology,
wanted to capture higher quality leads for their inside sales team to help increase
prospect and meeting conversion rates, they turned to TechTarget and its Activity
Intelligence™ platform and dashboard to help them achieve this goal. Get the case study here.
Case Study: Imperva
When Imperva wanted to communicate the value proposition of its SecureSphere products to a worldwide audience of IT security specialists, and generate targeted qualified leads among companies with 1,000 or more employees, it turned to TechTarget to implement an integrated media strategy. Get the case study here.
Case Study: Blue Coat Systems, Inc.
At first glance, Blue Coat Systems’ online marketing program goals were similar to those of any IT company. However, this program was particularly important because it was the first initiated by the company’s newly established Demand Generation Group, and the results would serve as the benchmark for future online programs. Get the case study here.
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Videos for Technology Marketers
From Brand to Demand Generation: The changing landscape of online display advertising
Alastair Mackie, Financial Times, and Jeff Ramminger, TechTarget, discuss new opportunities they're
seeing for successful online marketing and review results achieved for
Oracle, IBM, and other top organizations. Watch this video today.
A Profile of TechTarget’s Hyper-active IT Researchers:
Media consumption habits of our top 30% most active users
In this video, Marilou Barsam, SVP of Client & Corporate Marketing, TechTarget, highlights the findings from our groundbreaking survey of our top 30% most active IT professionals. She covers media consumption and online activity habits of this key audience and provides guidance for marketers on how to use this rich insight to better reach them throughout their buying process. Watch this video today.
TechTarget IT Agenda's OnTarget Series
TechTarget's Editorial Team Explores Technology Trends
TechTarget IT Agenda's OnTarget Series covers the technology trends discussed by TechTarget's award-winning editorial team. Gain insight and perspective on the developments and dynamics that shape the technology market place and the impact that has on technology marketing. Watch this video series today.
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Technology Purchase Intentions Studies
2010 IT Priorities: Selective investments rule the day
TechTarget’s editorial staff surveyed our IT members on what projects are important, the technologies they are investing in and how they are coping with the current economic challenges now and throughout 2010. Get the results here.
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Technology Marketing Best Practices
Global Technology Marketers Best Practices Series
The Global Marketers Best Practices Series is a new series of white papers and educational assets aimed at North American marketers overseeing global marketing programs targeted to regions around the world. The aim of these pieces is to provide guidance on navigating various considerations around global marketing execution including content creation, privacy and regulations, building VAR/channel programs, and more.
Translation and "Localisation":
Making smarter decisions for developing and targeting content by region and country
This white paper, the first installment of the Global Technology Marketers Best Practices Series, uses the insights from our recent Global Media Consumption Trends study and our practical experience managing lead generation and regional and country-specific campaigns to provide basic guidelines to adapt content appropriately to global markets. Learn more about:
- Important distinctions between translation and localization
by market and content type
- Translating and localizing on a budget
- And more
Click here to download TechTarget's Translation and Localization Best Practices today
How to Capitalize on Highly Active Leads from TechTarget
Making Activity Intelligence™ Actionable to Help Drive Successful Lead
Follow-up Efforts
Read this in-depth best practices piece to find understand how to utilize Activity Intelligence to get the most out of your lead generation and follow-up efforts. Find out how to:
- Interpret activity data to get valuable insight for nurturing and telemarketing follow-up
- Incorporate activity data to impact conversion of responses from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs)
- Integrate activity data into a marketing interface so it can be evaluated, scored and used by multiple constituents within a sales and marketing organization
Learn more: Download TechTarget's Activity Intelligence Best Practices today
Coaching Your Inside Sales
Team to Improve
Online Lead Conversion
- Use the type, topic, and title of the media asset effectively – accelerate
lead qualification
by contacting
leads in the
buying stage
where they are
active.
- Use the lead’s actual activity to inform the conversation – get leads
into your
pipeline faster
by identifying and
contacting the
most interested
first.
Learn more: Download TechTarget's Coaching Inside Sales Best Practices [PDF Document]
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