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Resources for Technology Marketers
Technology Marketing Reports
2009 Media Consumption Report: Mindset of the IT Pro during the Recession
This report charts the overall usage and effectiveness of online content types and information sources during the IT buying process. It focuses on how the media consumption of IT pros has changed during the current recession and dives deeper into their usage of online videos, trial software and social media. Read this report today.
The Google/TechTarget Research Report:
How IT Pros Search during the Purchase Process
Gain strategic and tactical insights on how to better align keywords and online media to the IT purchase process. This concise report and video featuring Mark Martel, Google, Jeff Ramminger, TechTarget, and Marilou Barsam, TechTarget, give IT marketers the tools to make smarter media and content choices for their 2009 online marketing plan. Download the research report
Watch the online video today
United Kingdom Edition also available
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IT Marketing Blog & eNewsletter
My Educated Guess
TechTarget’s Client Consulting team created this blog to share some of the decisions they, and our clients, have made in marketing to enterprise IT audiences. Our hope is that by sharing experiences and conversations with you - and reading your responses - we will both make more educated guesses and come up with the right answers. www.myeducatedguess.com
IT Agenda Newsletter - Insights for Technology Marketers
TechTarget's IT Agenda monthly e-Newsletter is part of a series of events and reports written to provide insight and perspective on the developments and dynamics that shape the ever-changing world of technology. Learn more or subscribe here.
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Technology Marketing Case Studies
Case Study: Imperva
When Imperva wanted to communicate the value proposition of its SecureSphere products to a worldwide audience of IT security specialists, and generate targeted qualified leads among companies with 1,000 or more employees, it turned to TechTarget to implement an integrated media strategy. Get the case study here.
Case Study: Blue Coat Systems, Inc.
At first glance, Blue Coat Systems’ online marketing program goals were similar to those of any IT company. However, this program was particularly important because it was the first initiated by the company’s newly established Demand Generation Group, and the results would serve as the benchmark for future online programs. Get the case study here.
Case Study: SolarWinds, Inc.
The primary focus of SolarWinds’ programs with TechTarget is to create innovative approaches to drive demand for its products. SolarWinds wanted to deliver compelling messaging for its established product line and generate demand among the network management community in a wide range of markets. Get the case study here.
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Webcasts for Technology Marketers
An Intelligent Content Strategy for Enterprise Technology Marketers
Presented by: Michael Gale, CEO, Strategic Oxygen and Marilou Barsam, Client & Corporate Marketing, TechTarget
To better reach IT professionals, marketers need to develop an intelligent content strategy. This video educates technology marketers on how they can improve their market exposure by offering the right marketing content, media type and topic based on where technology professionals are in their buying process. Watch this video today.
Breaking into New Frontiers of Online Media
Marilou Barsam explores how IT marketers are focusing their strategies for the challenges of a stressed economy with cutting edge new tactics. This presentation covers several interrelated topics, including; running more efficient co-op programs with channel partners, optimizing your campaign results through proven multivariate testing techniques, and finding the right online media to improve your investements. View this video webcast now.
Matching Content to Your Market, Target, and Prospect Buying Stage
The likelihood of most online lead generation campaigns being successful is determined before they launch – back when the mix of white papers and Webcasts are established. Bill Crowley draws on the experience and results of thousands of online campaigns to set the framework for building the right content to generate the best leads. This presentation includes multiple case studies illustrating how each part of the framework fits into the success of your campaign. View this video webcast now.
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Marketing Best Practices
Video Sponsorship Best Practices
- Choose a format that best communicates your message – find out what formats work best and which ones to avoid.
- Keep your goal and audience in mind when deciding on length – learn some general time guidelines.
Learn more: Download TechTarget Client Services’ "Video Sponsorship Best Practices" [PDF Document]
Virtual Event Sponsorship Best Practices
- Ensure your booth grabs and holds attention – learn how to make sure the attendees leave with a lasting impression.
- Put your best foot forward – discover how to take full advantage of both the virtual environment and your booth.
Learn more: Download TechTarget Client Services’ "Virtual Event Sponsorship Best Practices" [PDF Document]
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