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Resources for Technology Marketers
TechTarget Online ROI Summit - '09 West presentations
The 2009 Online ROI Summit was another huge success with every major technology vendor represented and receiving universal rave reviews. If you weren't able to make it you can still download the full presentations here and plan to attend our next Summit.
General Sessions:
Looking Forward to a
Post-Recession Economy
Real-World Case Studies:
Connecting the dots between lead generation and ROI
Delivering Improved ROI through Lead Behavior and Activity Analysis
Google Behavioral Research: The relationship of the IT buying process to search
Workshops:
Best Tips and Common Mistakes to Avoid for Improved Email Conversion
Proving ROI on Lead Generation: Join six marketing peers for a lively discussion on the challenges and solutions to your most pressing objective
Introduction to Integrating Social Media into your Marketing Plans
Advanced Social Media Marketing: Establishing thought leadership and measuring ROI
Market-specific Breakouts:
Understanding the CIOs Agenda (and how to make
sure you're on it)
The Enterprise Application Integration Opportunity
The IT Security Rebound: Marketing strategies to capitalize on the impending upturn
Virtual Intelligence: How to find, market, and sell to virtualization and cloud computing buyers
Trends in Application Development Lifecycle Solutions
Network Evolution: Why the networking professional is the linchpin of IT
Challenges and Triumphs of Marketing Technology Online Outside the US
Linking Storage Trends with Market Execution
Technology Marketing Reports
2009 Media Consumption Benchmark Report 2: Closing the Gap between IT Buyers and IT Marketers
This report charts the differences and similarities in the usage of online content types and information sources during the buying process between IT buyers and marketers. It focuses on how the gap between IT buyers and marketers is closing now that we are coming out of the recent recession. Read this report today.
The Google/TechTarget Research Report:
How IT Pros Search during the Purchase Process
Gain strategic and tactical insights on how to better align keywords and online media to the IT purchase process. This concise report and video featuring Mark Martel, Google, Jeff Ramminger, TechTarget, and Marilou Barsam, TechTarget, give IT marketers the tools to make smarter media and content choices for their 2009 online marketing plan. Download the research report
Watch the online video today
United Kingdom Edition also available
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IT Marketing Blogs
My Educated Guess
TechTarget’s Client Consulting team created this blog to share some of the decisions they, and our clients, have made in marketing to enterprise IT audiences. Our hope is that by sharing experiences and conversations with you - and reading your responses - we will both make more educated guesses and come up with the right answers. www.myeducatedguess.com
IT Agenda - Insights for Technology Marketers
TechTarget IT Agenda is a series of technology marketing resources and networking sites, including; online videos, reports, events and blog featuring original editorial content, that provide insight and perspective on the developments and dynamics that shape the ever-changing world of technology marketing. Learn more and connect here.
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Technology Marketing Case Studies
Case Study: Imperva
When Imperva wanted to communicate the value proposition of its SecureSphere products to a worldwide audience of IT security specialists, and generate targeted qualified leads among companies with 1,000 or more employees, it turned to TechTarget to implement an integrated media strategy. Get the case study here.
Case Study: Blue Coat Systems, Inc.
At first glance, Blue Coat Systems’ online marketing program goals were similar to those of any IT company. However, this program was particularly important because it was the first initiated by the company’s newly established Demand Generation Group, and the results would serve as the benchmark for future online programs. Get the case study here.
Case Study: SolarWinds, Inc.
The primary focus of SolarWinds’ programs with TechTarget is to create innovative approaches to drive demand for its products. SolarWinds wanted to deliver compelling messaging for its established product line and generate demand among the network management community in a wide range of markets. Get the case study here.
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Webcasts for Technology Marketers
Getting the Most from your Online Leads
Presented by: Marilou Barsam, Client & Corporate Marketing, TechTarget
In this 3-part series, Marilou simplifies the challenges of proving ROI on lead generation campaigns and building a better content strategy. She also describes the importance of qualifying and re-messaging leads. Finally, Marilou shares two case studies from VersionOne and FoxT that illustrate how to "close the loop." Watch this video today.
An Intelligent Content Strategy for Enterprise Technology Marketers
Presented by: Michael Gale, CEO, Strategic Oxygen and Marilou Barsam, Client & Corporate Marketing, TechTarget
To better reach IT professionals, marketers need to develop an intelligent content strategy. This video educates technology marketers on how they can improve their market exposure by offering the right marketing content, media type and topic based on where technology professionals are in their buying process. Watch this video today.
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Marketing Best Practices
Video Sponsorship Best Practices
- Choose a format that best communicates your message – find out what formats work best and which ones to avoid.
- Keep your goal and audience in mind when deciding on length – learn some general time guidelines.
Learn more: Download TechTarget Client Services’ "Video Sponsorship Best Practices" [PDF Document]
Virtual Event Sponsorship Best Practices
- Ensure your booth grabs and holds attention – learn how to make sure the attendees leave with a lasting impression.
- Put your best foot forward – discover how to take full advantage of both the virtual environment and your booth.
Learn more: Download TechTarget Client Services’ "Virtual Event Sponsorship Best Practices" [PDF Document]
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