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Resources for Technology Marketers
Technology Marketing Reports
The Google/TechTarget Behavioral Research Project: Phase 2
Search Behavior of IT Buyers Online During the Purchase Process
This study tracks the differences between what IT buyers say they do versus their actual behavior when presented with search scenarios. It becomes obvious that although the users’ actual behavior closely resembles findings from the first study, there are some notable differences between three roles; CIOs, directors and administrators. Read this report today.
United Kingdom Edition is available now.
2009 Media Consumption Benchmark Report 2:
Closing the Gap between IT Buyers and IT Marketers
This report charts the differences and similarities in the usage of online content types and information sources during the buying process between IT buyers and marketers. It focuses on how the gap between IT buyers and marketers is closing now that we are coming out of the recent recession. Read this report today.
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IT Marketing Blogs
My Educated Guess
TechTarget’s Client Consulting team created this blog to share some of the decisions they, and our clients, have made in marketing to enterprise IT audiences. Our hope is that by sharing experiences and conversations with you - and reading your responses - we will both make more educated guesses and come up with the right answers. www.myeducatedguess.com
IT Agenda - Insights for Technology Marketers
TechTarget IT Agenda is a series of technology marketing resources and networking sites, including; online videos, reports, events and blog featuring original editorial content, that provide insight and perspective on the developments and dynamics that shape the ever-changing world of technology marketing. Read recent posts here.
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Technology Marketing Case Studies
Case Study: Imperva
When Imperva wanted to communicate the value proposition of its SecureSphere products to a worldwide audience of IT security specialists, and generate targeted qualified leads among companies with 1,000 or more employees, it turned to TechTarget to implement an integrated media strategy. Get the case study here.
Case Study: Blue Coat Systems, Inc.
At first glance, Blue Coat Systems’ online marketing program goals were similar to those of any IT company. However, this program was particularly important because it was the first initiated by the company’s newly established Demand Generation Group, and the results would serve as the benchmark for future online programs. Get the case study here.
Case Study: SolarWinds, Inc.
The primary focus of SolarWinds’ programs with TechTarget is to create innovative approaches to drive demand for its products. SolarWinds wanted to deliver compelling messaging for its established product line and generate demand among the network management community in a wide range of markets. Get the case study here.
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Webcasts for Technology Marketers
TechTarget IT Agenda's OnTarget Series
TechTarget's Editorial Team Explores Technology Trends
TechTarget IT Agenda's OnTarget Series covers the technology trends discussed by TechTarget's award-winning editorial team. Gain insight and perspective on the developments and dynamics that shape the technology market place and the impact that has on technology marketing. Watch this video series today.
The Media Consumption Habits of Technology Buyers
Closing the Gap between IT Buyers and IT Marketers
In this webcast, Marilou Barsam, SVP of Client & Corporate Marketing, TechTarget,
discusses the closing gap between IT buyers and marketers when it comes to the usage of online content types.
Joining her, Isabelle Kane, VP of Media, PJA Advertising & Marketing, and Chuck Shaw, SVP, Director of Client Services, ID Media, bring a unique agency perspective, providing anecdotal stories that bring the research to life. Watch this webcast today.
Getting the Most from your Online Leads
Presented by: Marilou Barsam, Client & Corporate Marketing, TechTarget
In this 3-part series, Marilou simplifies the challenges of proving ROI on lead generation campaigns and building a better content strategy. She also describes the importance of qualifying and re-messaging leads. Finally, Marilou shares two case studies from VersionOne and FoxT that illustrate how to "close the loop." Watch this video today.
An Intelligent Content Strategy for Enterprise Technology Marketers
Presented by: Michael Gale, CEO, Strategic Oxygen and Marilou Barsam, Client & Corporate Marketing, TechTarget
To better reach IT professionals, marketers need to develop an intelligent content strategy. This video educates technology marketers on how they can improve their market exposure by offering the right marketing content, media type and topic based on where technology professionals are in their buying process. Watch this video today.
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Technology Purchasing Intentions Studies
2010 IT Priorities: Selective investments rule the day
TechTarget’s editorial staff surveyed our IT members on what projects are important, the technologies they are investing in and how they are coping with the current economic challenges now and throughout 2010. Get the results here.
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Marketing Best Practices
Coaching Your Inside Sales
Team to Improve
Online Lead Conversion
- Use the type, topic, and title of the media asset effectively – accelerate
lead qualification
by contacting
leads in the
buying stage
where they are
active.
- Use the lead’s actual activity to inform the conversation – get leads
into your
pipeline faster
by identifying and
contacting the
most interested
first.
Learn more: Download TechTarget's Coaching Inside Sales Best Practices [PDF Document]
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