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Resources for Information Technology Marketers
New:
Online ROI Summit Best Practices Presentations
Full Content from the TechTarget Online ROI Summit
The TechTarget Online ROI Summit in Boston on April 24 and 25, 2008 was a huge success and now you can view all the content - including presentations from IT marketing experts, new media research, and practical advice on proving ROI on online IT marketing.
Contact us with any questions or for more information, itagenda@techtarget.com.
Download and view any of these presentations:
General Sessions
- Welcome Address — Greg Strakosch, CEO, TechTarget
- Web 2.0: The Latest on "New Media" Performance and How They Deliver ROI — Marilou Barsam, SVP, Client Consulting & Corporate Marketing, TechTarget
- How to Establish your Company’s Presence on the Social Web — Sean Brooks, VP of Social Publishing, TechTarget
- Google, Microsoft, and Enquiro Discuss SEM for Technology Marketers — Jeff Ramminger, Online product performance specialist
- Selecting Content to Match the Buying Process — Bill Crowley, Content development strategist
- Conquering Closed-Loop Lead Management: Measurement, Trends and Stories from the Front Lines — Justin Hoskins, Lead management technology expert
- Straight Talk from IT Buyers: How they really use media — Andy Briney, Certified Information Systems Security Professional (CISSP)
- What’s Next? Thoughts on the Future of IT Online Marketing — Don Hawk, Co-Founder and President, TechTarget
IT Market Breakout Sessions
- Marketing Strategies for the Evolving Storage Market — Michael Kelly, Storage Media, TechTarget and Rich Castagna, Editorial Director, Storage Media, TechTarget
- From Midmarket Companies to Large Enterprises: How to Differentiate Your Marketing Strategy for CIOs — Susan Smith, CIO Decisions Media, TechTarget
- The Role of Developers in the IT Purchasing Process and How to Effectively Influence this Technical Audience — Brian McGovern, Application Development Media, TechTarget
- How to Reach, Influence and Sell to Security Buyers — Andy Briney, CISSP, Security Media and Networking Media, TechTarget
- Riding the Virtualization Wave — Bill Crowley, Windows Media and Data Center Media, TechTarget
- Business Intelligence—Bridge the Marketing Chasm Between IT and the LOB Manager — Mike Wallace, Enterprise Applications Media, TechTarget
Intensive Workshops
Technology Marketing Reports
Technology Buying and Media Consumption Reports
These reports are a series of quarterly technology marketing surveys to TechTarget’s IT Research Panel brought to you by TechTarget and the CMO Council. Our Q4 Report compares the preferences for media consumption and technology solutions among information technology professionals to initial benchmarks and trends established in our previous three reports.
Read report 4 from Q4 2007
Read report 3 from Q3 2007
Read report 2 from Q2 2007
Read report 1 from Q1 2007
Web 2.0: The Impact of New Media on Online Technology Marketing
In this report, Marilou Barsam, Senior Vice President of Client Consulting and Corporate Marketing, discusses the impact of Web 2.0 and new media on marketing practices, ways to measure and prove ROI on these new offerings, and how to keep up with evolving consumption and technology preferences. Read this report today.
Marketing and Advertising Benchmarks: What Works Best
This report, by Marilou Barsam, Senior Vice President of Client Consulting and Corporate Marketing, discusses TechTarget's success with online marketing. She focuses on TechTarget's ability to effectively communicate and promote to its audience, educate marketing managers, assess ROI, and enhance lead generation. Read this report today.
Harnessing the Power of the Internet: Strategies for Online Marketing
With the assistance of actual TechTarget examples, Marilou Barsam, Senior Vice President of Client Consulting and Corporate Marketing, discusses the use of qualitative and quantitative data in determining successful benchmarks and calculating ROI. Read this report today.
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IT Marketing Blog
My Educated Guess
TechTarget’s Client Consulting team created this blog to share some of the decisions they, and our clients, have made in marketing to enterprise IT audiences. Our hope is that by sharing experiences and conversations with you - and reading your responses - we will both make more educated guesses and come up with the right answers. www.myeducatedguess.com
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IT Marketing Case Studies
NEW:
Case Study: Blue Coat Systems, Inc.
At first glance, Blue Coat Systems’ online marketing program goals were similar to those of any IT company. However, this program was particularly important because it was the first initiated by the company’s newly established Demand Generation Group, and the results would serve as the benchmark for future online programs. Get the case study here.
NEW:
Case Study: SolarWinds, Inc.
The primary focus of SolarWinds’ programs with TechTarget is to create innovative approaches to drive demand for its products. SolarWinds wanted to deliver compelling messaging for its established product line and generate demand among the network management community in a wide range of markets. Get the case study here.
More IT Marketing Case Studies
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Webcasts for Tech Marketers
NEW:
Segmenting the Virtualization Market: Finding and Defending Your Position
This is an exciting, confusing and frustrating time for technology solutions focused on server virtualization. The market growth is clear, but the noise, misinformation and FUD are at all-time highs. This 25-minute webcast leverages recent research from our IT audience, which identifies several distinct market segments with varied interests and needs that can be useful to your 2008 messaging and targeting. View this webcast now.
Renovating or Building a New Data Center:
2008 Purchasing Intentions Survey Results
In this on-demand webcast, Mark Schlack, VP of Editorial for TechTarget, and Bill Crowley, VP and Group Publisher for TechTarget, discuss the results of our recent survey of IT pros' investment plans for data center expansion. They reveal
some surprising data on the scope of these initiatives, as well as which new technologies have already been earmarked for inclusion in current projects. View this webcast now.
Technology Buying and Media Consumption Trends: Exploring the Media Options that IT Buyers Prefer
In this video webcast, Marilou Barsam, SVP of Client Consulting for TechTarget, and Donovan Neale-May, Executive Director for the CMO Council and BPM Forum, reveal the findings from a series of quarterly technology marketing surveys of more than 1100 IT professionals. They discuss trends in technology buying and new media types along with the top-of-mind issues among IT pros: how to align their business needs with IT investments. View this video webcast today.
More Webcasts for Tech Marketers
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Marketing Best Practices
Video Sponsorship Best Practices
- Choose a format that best communicates your message – find out what formats work best and which ones to avoid.
- Keep your goal and audience in mind when deciding on length – learn some general time guidelines.
Learn more: Download TechTarget Client Services’ "Video Sponsorship Best Practices" [PDF Document]
Virtual Event Sponsorship Best Practices
- Ensure your booth grabs and holds attention – learn how to make sure the attendees leave with a lasting impression.
- Put your best foot forward – discover how to take full advantage of both the virtual environment and your booth.
Learn more: Download TechTarget Client Services’ "Virtual Event Sponsorship Best Practices" [PDF Document]
More Best Practices for Tech Marketers
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