Webcasts for Technology Marketers

Getting the Most from your Online Leads
Presented by: Marilou Barsam, Client & Corporate Marketing, TechTarget
In this 3-part series, Marilou simplifies the challenges of proving ROI on lead generation campaigns and building a better content strategy. She also describes the importance of qualifying and re-messaging leads. Finally, Marilou shares two case studies from VersionOne and FoxT that illustrate how to "close the loop." Watch this video today.

An Intelligent Content Strategy for Enterprise Technology Marketers
Presented by: Michael Gale, CEO, Strategic Oxygen and Marilou Barsam, Client & Corporate Marketing, TechTarget
To better reach IT professionals, marketers need to develop an intelligent content strategy. This video educates technology marketers on how they can improve their market exposure by offering the right marketing content, media type and topic based on where technology professionals are in their buying process. Watch this video today.

Breaking into New Frontiers of Online Media
Marilou Barsam explores how IT marketers are focusing their strategies for the challenges of a stressed economy with cutting edge new tactics. This presentation covers several interrelated topics, including; running more efficient co-op programs with channel partners, optimizing your campaign results through proven multivariate testing techniques, and finding the right online media to improve your investements. View this video webcast now.

Matching Content to Your Market, Target, and Prospect Buying Stage
The likelihood of most online lead generation campaigns being successful is determined before they launch – back when the mix of white papers and Webcasts are established. Bill Crowley draws on the experience and results of thousands of online campaigns to set the framework for building the right content to generate the best leads. This presentation includes multiple case studies illustrating how each part of the framework fits into the success of your campaign. View this video webcast now.

Perception Versus Reality of the IT Pro and the IT Marketer
1,100 IT pros and 330 IT marketers each responded to 79 questions about their online media preferences and the strategies they find most effective.  In this video, we’ve interviewed two of your peers to share how the new trends will affect their online media today and the marketing plans in their future. View this webcast now.

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