Free Webcasts for Tech Marketers

NEW:
Segmenting the Virtualization Market: Finding and Defending Your Position
This is an exciting, confusing and frustrating time for technology solutions focused on server virtualization. The market growth is clear, but the noise, misinformation and FUD are at all-time highs. This 25-minute webcast leverages recent research from our IT audience, which identifies several distinct market segments with varied interests and needs that can be useful to your 2008 messaging and targeting. View this webcast now.

Renovating or Building a New Data Center:
2008 Purchasing Intentions Survey Results
In this on-demand webcast, Mark Schlack, VP of Editorial for TechTarget, and Bill Crowley, VP and Group Publisher for TechTarget, discuss the results of our recent survey of IT pros' investment plans for data center expansion. They reveal some surprising data on the scope of these initiatives, as well as which new technologies have already been earmarked for inclusion in current projects. View this webcast today.

Technology Buying and Media Consumption Trends: Exploring the Media Options that IT Buyers Prefer
In this video webcast, Marilou Barsam, SVP of Client Consulting for TechTarget, and Donovan Neale-May, Executive Director for the CMO Council and BPM Forum, reveal the findings from a series of quarterly technology marketing surveys of more than 1100 IT professionals. They discuss trends in technology buying and new media types along with the top-of-mind issues among IT pros: how to align their business needs with IT investments. View this video webcast today.

Overcoming the Three Major Pain Points Faced by Every Senior IT Marketer
In conjunction with “BtoB Magazine”, Marilou Barsam, SVP of Client Consulting for TechTarget, leads a group of marketing panelists from Nortel, Altera, and Avaya through a discussion of common frustrations shared by most marketing professionals. This webcast will provide insight into these pain points and explore possible solutions. View this webcast today.

Building a Targeted, Receptive and Valuable Audience
This webcast explains how a valuable marketing database is a great way to improve your ROI. Tricia Syed, VP of Audience Development, discusses why using the right web marketing mix is crucial for targeted data capture and customer acquisition. Also, learn our tested principles on building a centralized data warehouse. View this webcast today.

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