TechTarget acquires RTFM-ed.co.uk, a Leading UK Based Website in the Server Virtualization Market
Needham, Mass. and London, England – February 1, 2010 – Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the acquisition of the website, RTFM-ed.co.uk™, a leading, UK-based, independent website addressing the needs of IT decision makers on the topics of server and desktop virtualization training, from RTFM Education Ltd.
As an addition to TechTarget’s portfolio of market-specific media, RTFM-ed.co.uk brings together one of the most active communities of professionals looking for detailed technical information on server and desktop virtualization. This includes hundreds of thousands of visits to RTFM-ed.co.uk in which users are able to download free guides, manuals and videos that enable them to utilize today’s top virtualization technologies in the correct fashion. It also represents TechTarget’s first acquisition of a European-based site, contributing further to the company’s international expansion, which includes sites in the UK such as SearchVirtualDataCentre.co.uk™, SearchStorage.co.uk™, and SearchSecurity.co.uk™, as well as properties in India, Spain and China.
In addition to acquiring RTFM-ed.co.uk, TechTarget will partner with the site’s creator, Mike Laverick, to deliver additional content for this site as well as other TechTarget virtualization-related properties such as SearchServerVirtualization.com™, SearchVMware.com™, and SearchVirtualDesktop.com™. Mr. Laverick is one of the world’s top VMware experts and has over 15 years of experience in technologies pertaining to Citrix, Windows and Novell products. He is a certified VMware expert and has published several books related to VMware platforms.
“We are excited to add RTFM-ed.co.uk to the TechTarget lineup. RTFM is a top destination for virtualization professionals looking for up-to-date technical information. Adding RTFM enhances our lead in the virtualization space through the in-depth, virtualization-specific coverage that we are able to offer to information technology professionals,” said Marc Laplante, Publisher of TechTarget’s Data Center and Virtualization Media. “With the rapid adoption of server and desktop virtualization technologies, IT professionals’ need for these materials has never been greater. Bringing together one of the web’s largest groups of virtualization professionals with one of its most respected experts was a natural fit.”
TechTarget (http://www.techtarget.com), a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
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