TechTarget Expands IT Deal Alert™: Qualified Sales Opportunities Offering to the European Market
Latest Data Analytics Solution Powered by TechTarget’s Activity Intelligence™ Platform
Newton, MA – March 13, 2014 –Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced IT Deal Alert™: Qualified Sales Opportunities, TechTarget’s data-driven project identification and verification service powered by the Activity Intelligence™ platform, is now available in Europe. This service will help European technology sales and marketing teams grow sales pipelines by delivering active technology deals in the markets they care about most.
“Many IT vendors admit that they still make too many of their sales and marketing decisions based on gut instinct. The trend is clear that sales and marketing management prefer using data analytics to drive these decisions and IT Deal Alert: Qualified Sales Opportunities is uniquely positioned to help our customers targeting Europe accomplish this,” said Greg Strakosch, Chairman and CEO, TechTarget.
This new solution provides sales qualified opportunities to technology vendors in over 80 technology markets, with 20 highly specialized European segments now available. A full-service offering best suited for organizations that require sales-ready leads directly and immediately, IT Deal Alert: Qualified Sales Opportunities moves beyond the predictive nature of activity patterns, and confirms the existence of a project and its key elements through direct engagement with the buying team at the account. Through a comprehensive qualification process, TechTarget is able to provide project details, key contact information, purchase considerations, content consumption trends and current solutions installed for each opportunity delivered.
This unique service is powered by TechTarget’s Activity Intelligence platform, which analyzes online research trends of serious IT buyers across our more than 120 websites every day. This robust capability, combined with TechTarget’s unmatched breadth and topical depth of content, allows IT Deal Alert: Qualified Sales Opportunities to provide the most comprehensive insight into active technology projects.
Originally launched in North America in August 2013, IT Deal Alert: Qualified Sales Opportunities now has over 100 active customers worldwide—including HP, Cisco, OpenText, and others in Europe. This offering is now more widely available to marketers looking to target buying teams and projects in Europe.
“This is a truly unique offering in the European market,” said Bill Crowley, Senior Vice President of International, TechTarget. “Unlike other data services that offer static, outdated account information, IT Deal Alert: Qualified Sales Opportunities delivers deep, real-time information to help sales and marketing drive more revenue immediately,” continued Crowley.
More information on how IT Deal Alert: Qualified Sales Opportunities can improve your marketing and sales performance is available at: http://www.techtarget.com/html/ITDealAlert.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 120 technology-specific websites and a wide selection of custom advertising, branding, lead generation, and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Munich, Paris, San Francisco, Singapore and Sydney.
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