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TechTarget Launches New Media Aimed at Emerging Virtualization Market

Two Live Seminars and a Targeted Web Site Focus on Server Virtualization in the Enterprise IT Market

NEEDHAM, Mass. — August 10, 2006 — TechTarget announced the successful launch of the largest independent media site devoted to the emerging technology trend of server virtualization with SearchServerVirtualization.com.

“Server decisions are strategic again,” said Greg Strakosch, CEO of TechTarget. “Virtualization, 64-bit, multi-core processors, and new server models like blades are causing IT Pros to reshape their data centers and server rooms to reap the benefits of these new technologies. As a result, market share points worth tens of millions of dollars are up for grabs in the server, systems management, and other markets, as well as the virtualization-specific sector.”

SearchServerVirtualization.com is a resource for IT pros to understand the basics of virtualization, the hardware technologies enabling the shift, advanced management of virtualized environments, and strategies to maximize the benefits of the technology for different environments and applications.

As face-to-face companions to the site, TechTarget will run a one-day seminar in New York (September 26) on "When, Why and How to Virtualize" and a Server Virtualization Pavilion as part of its Data Center Decisions conference in Chicago on October 25-26.

With the launch of SearchServerVirtualization.com and its events, TechTarget gives technology vendors a platform to reach IT managers and architects making virtualization infrastructure decisions. This targeted new media provides the most efficient way to communicate to these IT leaders and form new purchasing relationships with them.

SearchServerVirtualization.com has already earned a strong audience response, generating more than 60,000 page views in its first month, and recruiting over 15,000 IT Pros specifically opting-in for virtualization-specific information and vendor offers.

Led by experienced editor Jan Stafford, the site has also recruited a seasoned advisory board which includes:

Vendor leaders

  • Brian Byun, Vice president of products and alliances, VMware
  • Simon Crosby, CTO, XenSource
  • Brian Stevens, CTO and VP, Engineering, Red Hat
  • Alex Vasilevsky, CTO, Virtual Iron Software

Independent experts

  • Anil Desai, Author of Rational Guide to Managing Microsoft Virtual Server
  • Bernard Golden, CEO, Navica Inc.
  • Andrew Kutz, Consultant, lostcreations
  • Alessandro Perilli, leading blogger on virtualization (virtualization.info)
  • Serdar Yegulap, Author, Windows 2000 Power Users Newsletter

IT Pros

  • Joe Foran, Director of IT for FSW, Inc.
  • Brian Tidd, Director of technology for City of Canton, Georgia

About TechTarget

TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.

Contact

Peter Ross
Vice President, Corporate Marketing
617-431-9668
888-274-4111 x 9668
pross@techtarget.com

Chris Olive
Director of Corporate
Marketing, Events and Public Relations
617-431-9374
888-274-4111 x 9374
colive@techtarget.com