TechTarget Delivers ITT Expo Session on LATAM Market Trends in Mexico City
Newton, MA - September 12, 2013 - Technology media company TechTarget, Inc. (NASDAQ: TTGT) today was a featured presenter at the 2013 ITT Expo held in Mexico City. The three-day conference hosts more than 4,000 attendees and is focused on educating its audience around communication solutions and technology trends for business.
Presented by Lizzette Pérez, TechTarget's Executive Editor for SearchDataCenter en Español, the session was held at the request of ITT Expo content strategists and featured findings of a recent TechTarget survey to IT pros located in Spanish speaking LATAM, along with forecasts from worldwide consultancy firms. The presentation dug into:
- The most important IT trends worldwide
- How these trends will impact the Latin American countries
- Which technologies are actually being used in the regions, which ones far off from widespread implementation and why
"As the only publisher asked to present at this prestigious event, we're very proud that members of the IT community in Latin America are recognizing our dedication to producing quality, in-depth content on SearchDataCenter en Español," said TechTarget CEO Greg Strakosch.
According to Pérez, "The mission of SearchDataCenter en Español is to deliver targeted content focused on critical issues and solutions for Latin American IT buyers across key enterprise IT segments. Launched in January of 2013, it appears this content is resonating well among IT professionals in the region, as we now receive more than 65,000 page views per month and continue to grow that traffic steadily."
SearchDataCenter en Español builds on the strength of TechTarget's existing 400,000 members in the region who generate 3.2 million impressions and 21,000 leads per quarter, and provides technology marketers focused on Latin America more opportunities to reach the IT decision makers that matter most to them.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget's Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 100 technology-specific websites and a wide selection of custom advertising, branding, and lead generation solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Munich, Paris, San Francisco, Singapore and Sydney.
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