This report highlights the key findings from TechTarget's 2015 Media Consumption report. It provides a complete perspective of the research and purchasing process, the content preferences and the engagement expectations of IT buying teams while offering suggested best practices for technology vendors to leverage in their marketing initiatives.
This exclusive, senior technology marketing event demonstrates all the latest, successful online lead generation marketing techniques, brand engagement metrics, social media strategies, methods to prove ROI, and new best practices proven by hundreds of recent campaigns and new research.
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Our extensive global network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, allows technology sales and marketing teams to leverage real-time purchase intent data to more intelligently engage technology buyers and prioritize follow-up based on active projects, technical priorities and business needs. With more than 120 highly targeted technology-specific websites and a wide selection of custom advertising, branding, lead generation and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology sales and marketing success around the world. TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Munich, Paris, San Francisco, Singapore and Sydney. Learn more about the company.