Best Practices
Technology marketing intelligence
Global Technology Marketing and the Law
Making Sense of Regional & Country-Specific Requirements for Online Marketing
Growing privacy concerns around online marketing has led to a myriad of new and ever-changing rules and regulations - varying greatly by country - governing what global technology marketers can and cannot do when launching campaigns in new markets or running campaigns across multiple countries. As a result, global technology marketers are often required to navigate a regulatory minefield in which errors can lead to embarrassing, and potentially costly, missteps. This TechTarget Global Marketer Services white paper helps you navigate this regulatory maze and provides practical advice to maximize the success of marketing efforts while complying with applicable requirements. Download the white paper.
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LeMagIT: A new approach to French IT marketing
Discover what TechTarget's acquisition of LeMagIT means for marketing in the French IT market in this brief video.
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TechTarget and Financial Times help HP EMEA expand influence
In this video, HP's EMEA Sales and Marketing Campaign Manager reflects on their recent integrated campaign that provided exceptional results.
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Customer Intelligence
7 Experts to Power Smarter Marketing
Learn from marketing experts to improve your strategies in this collaborative white paper.
The Four Ps: How Cloud and Consumerization Affect IT Marketing
In this video, Jon Brown presents the 4 P’s of Marketing and the best ways for you to keep up with changing
marketing cycles.
Six Strategies for Building a Successful Online Community
Discover the strategic foundation required to build a successful online community.
@Mktr2Mktr Video Series: Coffee Break with Marilou -
Marketing Convergence
Integrate your branding, lead gen, and social efforts for enhanced ROI.
Pitching the European CIO
A guide to understanding the philosophies and priorities of European IT senior management.
Translation and "Localisation" White Paper
Making smarter decisions for developing and targeting content by region and country.
Coaching Your Inside Sales Team to Improve Online Lead Conversion
Discover essential tips to help your sales team get better results.
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From Brand to Demand Generation Video
The changing landscape of online display advertising.
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Getting the Most from your Online Leads
This video will address the challenges of proving ROI on lead generation campaigns and how to overcome them.

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ITAgenda OnTarget Series
TechTarget's Editorial Team Explores Technology Trends.