Best Practices

Technology marketing intelligence

Global Technology Marketing and the Law

Making Sense of Regional & Country-Specific Requirements for Online Marketing

Growing privacy concerns around online marketing has led to a myriad of new and ever-changing rules and regulations - varying greatly by country - governing what global technology marketers can and cannot do when launching campaigns in new markets or running campaigns across multiple countries. As a result, global technology marketers are often required to navigate a regulatory minefield in which errors can lead to embarrassing, and potentially costly, missteps. This TechTarget Global Marketer Services white paper helps you navigate this regulatory maze and provides practical advice to maximize the success of marketing efforts while complying with applicable requirements. Download the white paper.

More best practices

LeMagIT: A new approach to French IT marketing

Discover what TechTarget's acquisition of LeMagIT means for marketing in the French IT market in this brief video.

TechTarget and Financial Times help HP EMEA expand influence

In this video, HP's EMEA Sales and Marketing Campaign Manager reflects on their recent integrated campaign that provided exceptional results.

Customer Intelligence

7 Experts to Power Smarter Marketing

Learn from marketing experts to improve your strategies in this collaborative white paper.

The Four Ps: How Cloud and Consumerization Affect IT Marketing

In this video, Jon Brown presents the 4 P’s of Marketing and the best ways for you to keep up with changing marketing cycles.

Six Strategies for Building a Successful Online Community

Discover the strategic foundation required to build a successful online community.

@Mktr2Mktr Video Series: Coffee Break with Marilou -

Marketing Convergence

Integrate your branding, lead gen, and social efforts for enhanced ROI.

Pitching the European CIO

A guide to understanding the philosophies and priorities of European IT senior management.

Translation and "Localisation" White Paper

Making smarter decisions for developing and targeting content by region and country.

Coaching Your Inside Sales Team to Improve Online Lead Conversion

Discover essential tips to help your sales team get better results.

From Brand to Demand Generation Video

The changing landscape of online display advertising.

Getting the Most from your Online Leads

This video will address the challenges of proving ROI on lead generation campaigns and how to overcome them.

Resource

ITAgenda OnTarget Series
TechTarget's Editorial Team Explores Technology Trends.

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Research

Groundbreaking market insight

Marketing strategies vs. IT buyer demands

Identify where your strategies are parallel, lagging or in reverse

The latest installment of the Media Consumption research series examines the current buying dynamics, behaviors and preferences of IT buyers, while identifying how the current strategies of technology marketers stack up. Comparing responses from more than 1800 IT professionals and 525 marketers worldwide, this study reveals key trends in the research and buying process that can enhance go to market strategies including:

The accelerated buy cycle and how marketers need to adjust their strategies
The many components of the decision-making team
Effective content alignment that guides buyer through process
Detailed intelligence that will help monitor buyer’s activity
Factors that indicate high-quality leads and need for sales engagement

Download the report and discover how IT buyers research and purchase technology and how the strategies of marketers are keeping pace.

More research

Profiling today's CIO

Understanding Senior IT Managers' priorities and monitoring their behaviors to know when they want to engage with vendors

Understanding and Influencing the International IT Buyer

Part Three: Making smarter content choices in different countries

Understanding and Influencing the International IT Buyer

Part Two: Shifting behaviors in buyer research and engagement

Understanding and Influencing the International IT Buyer

Part One: Common attributes of international IT buyers

The Digital Convergence of Content, Communities and Social Media

Discover how IT social communities and social networking website have impacted the research and buying process.

Similarities in Brand
Reception and Media Consumption
of IT and Personal Technology Buyers

This study explores how IT buyers and personal consumers consume media and respond to brand ads and content offers in online media.

Resource

2012 Profiling the EMEA IT Buyer for Effective Media Planning
Gain a clear understanding of the environment in which EMEA IT buyers conduct their research and make IT purchases.

Resource

2012 Profiling the APAC IT Buyer for Effective Media Planning
Discover the differences in buyer profiles/patterns within some of the key markets in APAC.

Resource

2012 Purchase Intentions

IT Priorities: Moving past the recession

2010 Media Consumption Report

Global Media Consumption Trends: Understanding Regional Distinction of How IT Buyers Research Online

Resource

A Profile of TechTarget's Hyper-active IT Researchers
Media consumption habits of our top 30% most active users

The Google/TechTarget Behavioral Research Project:
Phase 2

Search Behavior of IT Buyers Online During the Purchase Process

2009 Media Consumption Benchmark Report 2

Closing the Gap between IT Buyers and IT Marketers

Resource

2009 Media Consumption Report

Mindset of the IT Pro during the Recession

Resource

The Google/TechTarget Behavioral Research Project:
Phase 1

How IT Pros Search during the Purchase Process

Resource

2008 Media Consumption Report

Perception Versus Reality of the IT Pros and IT Marketers

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Case Studies

ROI driven success stories

Fastest Route to Market Best Practices Case Study

Best practices and real-world examples of three companies' journeys, how they grew market share in a short period of time from start-up to market leadership while partnering with TechTarget.

Read the case study

More case studies

Cisco

Cisco
Cisco's global custom event programs utilizing Activity Intelligence™-based recruiting generated greater-than-budgeted response and resulted in $50M sales pipeline and millions in closed business.

Dell

Leads onDemand
Learn how high-quality leads, enabled by account-specific purchasing intelligence, created actionable sales opportunities for leading server company's channel partners.

TechTarget and Financial Times help HP EMEA expand influence In this video, HP's EMEA Sales and Marketing Campaign Manager reflects on their recent integrated campaign that provided exceptional results.

Dell Social Reader
Discover how the TechTarget was able to increase engage and social participation for Dell's "The power to do more" campaign.

Dell SecureWorks
Learn how Dell SecureWorks in EMEA increased engagement 4x and had stronger sales conversions.

ORSYP

ORSYP
Learn how ORYSYP gained deeper insight into their sales leads to create fresh opportunities for their sales force.

Resource

AppSense
Learn how TechTarget was able to delivered 40-to-1 online ROI for AppSense.

Resource

NTRglobal
Learn how NTRglobal almost tripled their sales conversation rates with Activity Intelligence dashboard.

Resource

Composite Software
Learn how Composite Software captured high quality leads with Activity Intelligence.

Imperva
Discover how Imperva successfully implemented an integrated media strategy to promote its SecreSphere products.

Blue Coat Systems

Learn how Blue Coat Systems campaign with TechTarget exceeded lead guarantee by 45%.

SolarWinds

Discover how SolarWinds delivered compelling content and successfully drove demand.

Imperva

Symantec

Learn how Symantec successfully established itself as the primary provider of IT Policy, Compliance solutions.

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Events for Technology Marketers

TechTarget Online ROI Summit

The only event dedicated to technology marketing

Our 2013 Summit calendar is now available! Register now for the event closest to you!

This exclusive, senior technology marketing event demonstrates all the latest, successful online lead generation marketing techniques, brand engagement metrics, social media strategies, methods to prove ROI, and new best practices proven by hundreds of recent campaigns and new research.

Join your peers from Apple, HP, IBM, Microsoft, Trend Micro, and hundreds of other top technology vendors in learning how to improve your online campaigns and prove the ROI. Learn more at TechTargetSummit.com

Upcoming events

Austin

Thank you for attending
Pre-register now for 2014

San Francisco
Thank you for attending
Pre-register now for 2014

London

4 June, 2013

Paris

6 June, 2013

Boston

November 6, 2013

Save the date and pre-register now.

Munich

20 November, 2013

Save the date and pre-register now

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Peer Insights

Social connection

Connect with your marketing peers for further insight into successful marketing and business opportunities through social communications

Technology Marketer Connection

Pam Hege, Senior Digital Marketing Manager at ConnectWise discusses her strategy of diving in and researching her lead gen channels to improve both the quantity and qaulity of the leads she delivers to her "hungry" sales teams. Discover what she considers to be the future of lead generation, lead management, lead nurturing and activity monitoring and what marketers need to focus on in 2013. Read the interview.

Past Interviews

My Educated Guess

TechTarget’s Client Consulting team created this blog to share some of the decisions they, and our clients, have made in marketing to enterprise IT audiences. Our hope is that by sharing experiences and conversations with you - and reading your responses - we will both make more educated guesses and come up with the right answers. Join the conversation.

@Mktr2Mktr Newsletter

Stay connected on the latest technology marketing resources from TechTarget. Receive updates on our recent research, events, whitepapers, and other tools to guide your marketing strategy towards to success. Sign up today.

Connect with us

TechTarget

@TechTarget

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Resources for global marketing

LeMag IT: A new approach for French IT Marketing

Discover what TechTarget's acquisition of LeMagIT means for marketing in the French IT market in this brief video with LeMagIT co-founders Eric Ochs, and David Castaneira. Watch the video.

Meeting Chinese IT Pros' Information Needs

TechTarget’s Vice President for Asia-Pacific, Jon Panker, talks with Shirley Xie, China Country Manager, about the way Chinese technology buyers conduct research. Learn about the shortage of good vendor content in the China market and the type of materials that marketers can produce to influence Chinese IT pros. Watch the video.

Pitching the European CIO - A guide to understanding the philosophies and priorities of European Senior IT Management

Find out what EMEA CIO's top interests are and gain insight for marketing to these senior IT pros in this region with this in-depth analysis from TechTarget's Director of Product Marketing, EMEA, Byrony Seifert and Computer Weekly's Editor-in-Chief, Bryan Glick. View the guide.

Understanding how one large Indian organization makes IT purchases

In an interview with TechTarget India, VS Parthasarathy, Group CIO, EVP Finance & M&A, Member of Group Executive Board, Mahindra & Mahindra, the auto to aviation conglomerate, offers insight into how they have adopted a "collaborative approach" to technology purchasing. Download the interview.

More global expertise

Resources for Technology Marketing in Europe

Resources for Technology Marketing in Australia and New Zealand

Resources for Technology Marketing in China

Resources for Technology Marketing in India

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Best Practices

Technology marketing intelligence

Global Technology Marketing and the Law

More best practices

Research

Groundbreaking market insight

Marketing strategies vs. IT buyer demands

More research

Case Studies

ROI driven success stories

Fastest Route to Market Best Practices Case Study

More case studies

Events for Technology Marketers

TechTarget Online ROI Summit

The only event dedicated to technology marketing

Upcoming events

Peer Insights

Social connection

Technology Marketer Connection

My Educated Guess

@Mktr2Mktr Newsletter

Connect with us

Resources for global marketing

LeMag IT: A new approach for French IT Marketing

Meeting Chinese IT Pros' Information Needs

Pitching the European CIO - A guide to understanding the philosophies and priorities of European Senior IT Management

Understanding how one large Indian organization makes IT purchases

More global expertise

Solutions for Advertisers

Terms and Conditions

The Markets We Serve

Audience Extensions

Resources for Marketers

About the Company

TechTarget global network of technology-specific websites

The technology markets we serve

Marketing strategies vs. IT buyer demands

Best Practices

Technology marketing intelligence

Global Technology Marketing and the Law

More best practices

Research

Groundbreaking market insight

Marketing strategies vs. IT buyer demands

More research

Case Studies

ROI driven success stories

Fastest Route to Market Best Practices Case Study

More case studies

Events for Technology Marketers

TechTarget Online ROI Summit

The only event dedicated to technology marketing

Upcoming events

Peer Insights

Social connection

Technology Marketer Connection

My Educated Guess

@Mktr2Mktr Newsletter

Connect with us

Resources for global marketing

LeMag IT: A new approach for French IT Marketing

Meeting Chinese IT Pros' Information Needs

Pitching the European CIO - A guide to understanding the philosophies and priorities of European Senior IT Management

Understanding how one large Indian organization makes IT purchases

More global expertise

Solutions for Advertisers

Terms and Conditions

The Markets We Serve

Audience Extensions

Resources for Marketers

About the Company