Best Practices

Technology marketing intelligence

Avoid making these mistakes when marketing to LOBA tech marketer's guide to creating more impact with LOB

When marketing technology to Line of Business, you must consider two things- are you reaching the right LOB professionals who are really involved in decision-making or are you just hoping the ones you reach have something to do with technology buying? And, are you targeting them in the right place at the right time?

This white paper provides an in-depth comparison of LOB media choices and targeting techniques, helping tech marketers identify the most efficient, intelligent ways to get ahead of technology projects and create more impact with LOB. Click here to learn more.

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Why technology marketers must rethink company size targets when taking programs international

This white paper assesses the market dynamics of key international markets to help global marketers make better decision when targeting prospects and generating leads internationally.

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Don't Miss the Mark with the Right Technology Buyer

This white paper assesses the different roles and influence IT and Line of Business have within technology buying teams

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Global Technology Marketing and the Law

This white paper helps you navigate the complex maze of global marketing regulations and provides practical advice to maximize the success of marketing efforts while complying with applicable requirements.

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3 Things Traditional IT Media Companies Don't Want you to Know

This paper outlines 3 things traditional IT media companies don't want marketers to know about how they are wasting your marketing dollars on irrelevant content and users, low quality leads, and commoditized products.

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LeMagIT: A new approach to French IT marketing

Discover what TechTarget's acquisition of LeMagIT means for marketing in the French IT market in this brief video.

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TechTarget and Financial Times help HP EMEA expand influence

In this video, HP's EMEA Sales and Marketing Campaign Manager reflects on their recent integrated campaign that provided exceptional results.

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Customer Intelligence

7 Experts to Power Smarter Marketing

Learn from marketing experts to improve your strategies in this collaborative white paper.

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The Four Ps: How Cloud and Consumerization Affect IT Marketing

In this video, Jon Brown presents the 4 P’s of Marketing and the best ways for you to keep up with changing marketing cycles.

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Six Strategies for Building a Successful Online Community

Discover the strategic foundation required to build a successful online community.

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@Mktr2Mktr Video Series: Coffee Break with Marilou -

Marketing Convergence

Integrate your branding, lead gen, and social efforts for enhanced ROI.

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Pitching the European CIO

A guide to understanding the philosophies and priorities of European IT senior management.

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Translation and "Localisation" White Paper

Making smarter decisions for developing and targeting content by region and country.

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Coaching Your Inside Sales Team to Improve Online Lead Conversion

Discover essential tips to help your sales team get better results.

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From Brand to Demand Generation Video

The changing landscape of online display advertising.

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Getting the Most from your Online Leads

This video will address the challenges of proving ROI on lead generation campaigns and how to overcome them.

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ITAgenda OnTarget Series
TechTarget's Editorial Team Explores Technology Trends.

Research

Groundbreaking market insight

Content essentials for technology buying teams worldwideContent essentials for technology buying teams worldwide

How buyers are dictating content marketing and sales strategies globally

As buyers arm themselves with the right tools and information to make more educated decisions, buy cycles are accelerating worldwide and marketers need to make sure their content marketing strategy is keeping pace. This study aims to provide marketers with a complete understanding of how technology buying teams from different regions of the world consume content and expect to engage with vendors during the research process. To learn more about this report, click here.

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Marketing strategies vs. IT buyer demands

Identifying where your strategies are parallel, lagging or in reverse

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Profiling today's CIO

Understanding Senior IT Managers' priorities and monitoring their behaviors to know when they want to engage with vendors

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Understanding and Influencing the International IT Buyer

Part Three: Making smarter content choices in different countries

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Understanding and Influencing the International IT Buyer

Part Two: Shifting behaviors in buyer research and engagement

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Understanding and Influencing the International IT Buyer

Part One: Common attributes of international IT buyers

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The Digital Convergence of Content, Communities and Social Media

Discover how IT social communities and social networking website have impacted the research and buying process.

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Similarities in Brand
Reception and Media Consumption
of IT and Personal Technology Buyers

This study explores how IT buyers and personal consumers consume media and respond to brand ads and content offers in online media.

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2012 Profiling the EMEA IT Buyer for Effective Media Planning
Gain a clear understanding of the environment in which EMEA IT buyers conduct their research and make IT purchases.

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2012 Profiling the APAC IT Buyer for Effective Media Planning
Discover the differences in buyer profiles/patterns within some of the key markets in APAC.

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2012 Purchase Intentions

IT Priorities: Moving past the recession

 

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2010 Media Consumption Report

Global Media Consumption Trends: Understanding Regional Distinction of How IT Buyers Research Online

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A Profile of TechTarget's Hyper-active IT Researchers
Media consumption habits of our top 30% most active users

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The Google/TechTarget Behavioral Research Project:
Phase 2

Search Behavior of IT Buyers Online During the Purchase Process

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2009 Media Consumption Benchmark Report 2

Closing the Gap between IT Buyers and IT Marketers

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2009 Media Consumption Report

Mindset of the IT Pro during the Recession

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The Google/TechTarget Behavioral Research Project:
Phase 1

How IT Pros Search during the Purchase Process

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2008 Media Consumption Report

Perception Versus Reality of the IT Pros and IT Marketers

 

Case Studies

ROI driven success stories

SymantecSymantec Global Brand Study

Symantec, a global leader in security, storage and systems management solutions and its agency, GQP, turn to TechTarget
to create a strong brand identity in the business continuity space. This innovative branding campaign resulted in 84% consideration lift of Symantec’s target audience and 90% of visitors will consider a purchase after viewing the Essentials Guide.


Read the case study

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Fastest Route to Market

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Fastest Route to Market
Best practices and real-world examples of three companies' journeys, how they grew market share in a short period of time from start-up to market leadership while partnering with TechTarget.

Cisco

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Cisco
Cisco's global custom event programs utilizing Activity Intelligence™-based recruiting generated greater-than-budgeted response and resulted in $50M sales pipeline and millions in closed business.

Dell

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Leads onDemand
Learn how high-quality leads, enabled by account-specific purchasing intelligence, created actionable sales opportunities for leading server company's channel partners.

Dell

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Dell SecureWorks
Learn how Dell SecureWorks in EMEA increased engagement 4x and had stronger sales conversions.

HP

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TechTarget and Financial Times help HP EMEA expand influence
In this video, HP's EMEA Sales and Marketing Campaign Manager reflects on their recent integrated campaign that provided exceptional results.

Dell

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Dell Social Reader

Discover how the TechTarget was able to increase engage and social participation for Dell's "The power to do more" campaign.

ORSYP

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ORSYP
Learn how ORYSYP gained deeper insight into their sales leads to create fresh opportunities for their sales force.

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AppSense
Learn how TechTarget was able to delivered 40-to-1 online ROI for AppSense.

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NTRglobal
Learn how NTRglobal almost tripled their sales conversation rates with Activity Intelligence dashboard.

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Composite Software
Learn how Composite Software captured high quality leads with Activity Intelligence.

Imperva

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Imperva
Discover how Imperva successfully implemented an integrated media strategy to promote its SecreSphere products.

Imperva

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Blue Coat Systems

Learn how Blue Coat Systems campaign with TechTarget exceeded lead guarantee by 45%.

Imperva

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SolarWinds

Discover how SolarWinds delivered compelling content and successfully drove demand.

Imperva

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Symantec

Learn how Symantec successfully established itself as the primary provider of IT Policy, Compliance solutions.

 

Events for Technology Marketers

TechTarget Worldwide ROI Summit

TechTarget Online ROI Summit 2012The only event dedicated to technology marketing

Our 2014 Summit calendar is now available! Register now for the event closest to you!

This exclusive, senior technology marketing event demonstrates all the latest, successful online lead generation marketing techniques, brand engagement metrics, social media strategies, methods to prove ROI, and new best practices proven by hundreds of recent campaigns and new research.

Join your peers from Apple, HP, IBM, Microsoft, Trend Micro, and hundreds of other top technology vendors in learning how to improve your online campaigns and prove the ROI. Learn more at TechTargetSummit.com

Worldwide ROI Summits

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Austin

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San Francisco
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Paris

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Munich

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London

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Boston

October 29, 2014

Pre-register now

Peer Insights

Social connection

Mktr2Mktr—Your connection to marketing insights from TechTarget

Connect with TechTarget's marketing team to share opinions, resources, and point of views in this educational and collaborative blog. Join the conversation

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Resources for global marketing

LeMag IT: A new approach for French IT Marketing

Discover what TechTarget's acquisition of LeMagIT means for marketing in the French IT market in this brief video with LeMagIT co-founders Eric Ochs, and David Castaneira. Watch the video.

Meeting Chinese IT Pros' Information Needs

TechTarget’s Vice President for Asia-Pacific, Jon Panker, talks with Shirley Xie, China Country Manager, about the way Chinese technology buyers conduct research. Learn about the shortage of good vendor content in the China market and the type of materials that marketers can produce to influence Chinese IT pros. Watch the video.

Pitching the European CIO - A guide to understanding the philosophies and priorities of European Senior IT Management

Find out what EMEA CIO's top interests are and gain insight for marketing to these senior IT pros in this region with this in-depth analysis from TechTarget's Director of Product Marketing, EMEA, Byrony Seifert and Computer Weekly's Editor-in-Chief, Bryan Glick. View the guide.

Understanding how one large Indian organization makes IT purchases

In an interview with TechTarget India, VS Parthasarathy, Group CIO, EVP Finance & M&A, Member of Group Executive Board, Mahindra & Mahindra, the auto to aviation conglomerate, offers insight into how they have adopted a "collaborative approach" to technology purchasing. Download the interview.