Technology marketing intelligence
A tech marketer's guide to creating more impact with LOB
When marketing technology to Line of Business, you must consider two things- are you reaching the right LOB professionals who are really involved in decision-making or are you just hoping the ones you reach have something to do with technology buying? And, are you targeting them in the right place at the right time?
This white paper provides an in-depth comparison of LOB media choices and targeting techniques, helping tech marketers identify the most efficient, intelligent ways to get ahead of technology projects and create more impact with LOB. Click here to learn more.
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