Best Practices

Technology marketing intelligence

Translation and "Localisation": Making smarter decisions and targeting content by region and country

This white paper, the first installment of the Global Technology Marketers Best Practices Series, uses the insights from our recent Global Media Consumption Trends study and our practical experience managing lead generation and regional and country-specific campaigns to provide basic guidelines to adapt content appropriately to global markets. Learn more about:

• Important distinctions between translation and localization by market and content type.
• Translating and localizing on a budget.
• And more...

Download the white paper.

Research

Groundbreaking market insight

When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

Released in September 2011, our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media, advertising research.

Read the full report today.

Case Studies

ROI driven success stories

Dell Social Reader

Dell's "The power to do more" campaign wanted to increase engagement and social participation of its solutions with active IT buyers.The TechTarget Engage™ platform and a custom delivery of our Social Engage™ solution created the Dell Social Reader™.

See the extraordinary results...

Events for Technology Marketers

TechTarget Online ROI Summit

The only event dedicated to technology marketing

Thank you for making our recent summits in London and Munich a great success.

View the presentations from the London summit.

View the presentations from the Munich summit.

This exclusive, senior technology marketing event demonstrates all the latest, successful online lead generation marketing techniques, brand engagement metrics, social media strategies, methods to prove ROI, and new best practices proven by hundreds of recent campaigns and new research.

Join your peers from Apple, HP, IBM, Microsoft, Trend Micro, and hundreds of other top technology vendors in learning how to improve your online campaigns and prove the ROI. Learn more at TechTargetSummit.com

Peer Insights

Social connection

Connect with your marketing peers for further insight into successful marketing and business opportunities through social communications

My Educated Guess

TechTarget’s Client Consulting team created this blog to share some of the decisions they, and our clients, have made in marketing to enterprise IT audiences. Our hope is that by sharing experiences and conversations with you - and reading your responses - we will both make more educated guesses and come up with the right answers. Join the conversation.

@Mktr2Mktr Newsletter

Stay connected on the latest technology marketing resources from TechTarget. Receive updates on our recent research, events, whitepapers, and other tools to guide your marketing strategy towards to success. Sign up today.

Technology Marketer Connection

Kaseya's EMEA Marketing Director, Koby Amendume describes his current marketing initiatives, the biggest challenges around lead management and lead delivery, and the important role Marketing plays in helping solving the concerns of Sales, and more in this insightful interview. Read the interview.

Past Interviews

• Gary Damiano, Vice President of Field Marketing, Composite Software