Technology marketing intelligence
Don't miss the mark with the right technology buyer
Assessing the different roles and influence IT and Line of Business have within technology buying teams
This white paper, authored by leading TechTarget analyst Jonathan Brown, breaks down the ins and outs of enterprise technology buying and explores the role and influence of IT vs. LOB throughout the process. Through featured research findings and best practice advice, marketers will learn the in-depth dynamics of buying team roles and responsibilities, who leads specific enterprise technology purchases, and why technology companies should think twice before spending their entire marketing budget on targeting LOB.
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More best practices
Global Technology Marketing and the Law
This white paper helps you navigate the complex maze of global marketing regulations and provides practical advice to maximize the success of marketing efforts while complying with applicable requirements.
3 Things Traditional IT Media Companies Don't Want you to Know
This paper outlines 3 things traditional IT media companies don't want marketers to know about how they are wasting your marketing dollars on irrelevant content and users, low quality leads, and commoditized products.
LeMagIT: A new approach to French IT marketing
Discover what TechTarget's acquisition of LeMagIT means for marketing in the French IT market in this brief video.
TechTarget and Financial Times help HP EMEA expand influence
In this video, HP's EMEA Sales and Marketing Campaign Manager reflects on their recent integrated campaign that provided exceptional results.
7 Experts to Power Smarter Marketing
Learn from marketing experts to improve your strategies in this collaborative white paper.
The Four Ps: How Cloud and Consumerization Affect IT Marketing
In this video, Jon Brown presents the 4 P’s of Marketing and the best ways for you to keep up with changing
Six Strategies for Building a Successful Online Community
Discover the strategic foundation required to build a successful online community.
@Mktr2Mktr Video Series: Coffee Break with Marilou -
Integrate your branding, lead gen, and social efforts for enhanced ROI.
Pitching the European CIO
A guide to understanding the philosophies and priorities of European IT senior management.
Translation and "Localisation" White Paper
Making smarter decisions for developing and targeting content by region and country.
Coaching Your Inside Sales Team to Improve Online Lead Conversion
Discover essential tips to help your sales team get better results.
From Brand to Demand Generation Video
The changing landscape of online display advertising.
Getting the Most from your Online Leads
This video will address the challenges of proving ROI on lead generation campaigns and how to overcome them.
ITAgenda OnTarget Series
TechTarget's Editorial Team Explores Technology Trends.