Best Practices

Technology marketing intelligence

TechTarget best practices: translation and localizationTranslation and "Localisation": Making smarter decisions and targeting content by region and country

This white paper, the first installment of the Global Technology Marketers Best Practices Series, uses the insights from our recent Global Media Consumption Trends study and our practical experience managing lead generation and regional and country-specific campaigns to provide basic guidelines to adapt content appropriately to global markets. Learn more about:

  • Important distinctions between translation and localization by market and content type.
  • Translating and localizing on a budget.
  • And more...

Download the white paper.

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Coaching Your Inside Sales Team to Improve Online Lead Conversion

Discover essential tips to help your sales team get better results

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From Brand to Demand Generation Video

The changing landscape of online display advertising

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Getting the Most from your Online Leads

This video will address the challenges of proving ROI on lead generation campaigns and how to overcome them.

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ITAgenda OnTarget Series
TechTarget's Editorial Team Explores Technology Trends

Research

Groundbreaking market insight

TechTarget Media Consumption Research 2011When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

Released in September 2011, our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media, advertising research.

Read the full report today.

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2010 Global Media Consumption Report
Global Media Consumption Trends: Understanding Regional Distinctions of How IT Buyers Research Online

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2012 Purchase Intentions

IT Priorities: Moving past the recession

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A Profile of TechTarget's Hyper-active IT Researchers
Media consumption habits of our top 30% most active users

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The Google/TechTarget Behavioral Research Project:
Phase 2

Search Behavior of IT Buyers Online During the Purchase Process

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2009 Media Consumption Benchmark Report 2

Closing the Gap between IT Buyers and IT Marketers

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2009 Media Consumption Report

Mindset of the IT Pro during the Recession

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The Google/TechTarget Behavioral Research Project:
Phase 1

How IT Pros Search during the Purchase Process

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2008 Media Consumption Report

Perception Versus Reality of the IT Pros and IT Marketers

 

Case Studies

ROI driven success stories

Dell Social ReaderDell Social Reader

Dell's "The power to do more" campaign wanted to increase engagement and social participation of its solutions with active IT buyers.The TechTarget Engage™ platform and a custom delivery of our Social Engage™ solution created the Dell Social Reader™.

See the extraordinary results...

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NTRglobal
Learn how NTRglobal almost tripled their sales conversation rates with Activity Intelligence dashboard.

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Composite Software
Learn how Composite Software captured high quality leads with Activity Intelligence.

Imperva

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Imperva
Discover how Imperva successfully implemented an integrated media strategy to promote its SecreSphere products.

Imperva

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Blue Coat Systems

Learn how Blue Coat Systems campaign with TechTarget exceeded lead guarantee by 45%.

Imperva

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SolarWinds

Discover how SolarWinds delivered compelling content and successfully drove demand.

Imperva

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Symantec

Learn how Symantec successfully established itself as the primary provider of IT Policy, Compliance solutions.

 

Events for Technology Marketers

TechTarget Online ROI Summit

TechTarget Online ROI Summit 2011The only event dedicated to technology marketing

Thank you for making our recent summits in London and Munich a great success.

View the presentations from the London summit.

View the presentations from the Munich summit.

This exclusive, senior technology marketing event demonstrates all the latest, successful online lead generation marketing techniques, brand engagement metrics, social media strategies, methods to prove ROI, and new best practices proven by hundreds of recent campaigns and new research.

Join your peers from Apple, HP, IBM, Microsoft, Trend Micro, and hundreds of other top technology vendors in learning how to improve your online campaigns and prove the ROI. Learn more at TechTargetSummit.com

Upcoming events

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London 2012
22 May, 2012
Hotel Novotel London West

TechTarget Munich Summit

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Munich 2012

24 May, 2012
Maritim Hotel München

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San Francisco 2012

Coming soon...

Peer Insights

Social connection

Connect with your marketing peers for further insight into successful marketing and business opportunities through social communications

My Educated Guess

TechTarget’s Client Consulting team created this blog to share some of the decisions they, and our clients, have made in marketing to enterprise IT audiences. Our hope is that by sharing experiences and conversations with you - and reading your responses - we will both make more educated guesses and come up with the right answers. Join the conversation.

@Mktr2Mktr Newsletter

Stay connected on the latest technology marketing resources from TechTarget. Receive updates on our recent research, events, whitepapers, and other tools to guide your marketing strategy towards to success. Sign up today.

Technology Marketer Connection

Kaseya's EMEA Marketing Director, Koby Amendume describes his current marketing initiatives, the biggest challenges around lead management and lead delivery, and the important role Marketing plays in helping solving the concerns of Sales, and more in this insightful interview. Read the interview.

Past Interviews

Connect with us

TechTarget

@TechTarget

Resources for global marketing

Australia and New Zealand Media Consumption

Based on results from 227 Australia and New Zealand IT buyers, this report highlights their research and purchasing behaviors, brand reception, and media consumption trends. Download the report.

Meeting Chinese IT Pros' Information Needs

TechTarget’s Vice President for Asia-Pacific, Jon Panker, talks with Shirley Xie, China Country Manager, about the way Chinese technology buyers conduct research. Learn about the shortage of good vendor content in the China market and the type of materials that marketers can produce to influence Chinese IT pros. Watch the video.

Profiling the EMEA IT Buyer for Effective Media Planning

Surveying over 1,200 EMEA IT buyers, this research will provide a clear understanding of the environment in which EMEA IT buyers conduct their research and make IT purchases. This study will guide marketers into building more effective marketing plans in EMEA. Download the report.

Understanding how one large Indian organization makes IT purchases

In an interview with TechTarget India, VS Parthasarathy, Group CIO, EVP Finance & M&A, Member of Group Executive Board, Mahindra & Mahindra, the auto to aviation conglomerate, offers insight into how they have adopted a "collaborative approach" to technology purchasing. Download the interview.