Information-technology (IT) media company TechTarget and Westwick-Farrow Publishing today jointly announced a strategic publishing partnership in Australia and New Zealand. Westwick-Farrow Publishing and TechTarget will launch the first Websites in October of this year. The sites will provide practical, highly relevant information in the form of white papers, industry analysis, market studies and product information to help corporate IT professionals make purchasing decisions, develop the best technological solutions for their enterprise environments and manage future IT challenges. In addition to content supplied by TechTarget, Westwick-Farrow, one of the leading technology publishers in Australia, will also add local news, white papers, and information about developments in the IT industry Down Under.
“In the last six months alone, TechTarget has established a significant media presence in the U.K., Germany, Singapore and the Association of Southeast Asian Nations (ASEAN),” said TechTarget CEO Greg Strakosch. “Through our partnership with Westwick-Farrow, we are pleased to be extending TechTarget’s trusted brand and content to critical markets in Australia and New Zealand. The Australian information and communications technology market alone is today worth US$38 billion and is the third largest in the Asia-Pacific region, after Japan and China. With Westwick-Farrow, one of the most established and respected technology publishers in the region, we believe we can begin to provide multinational advertisers with a serious way to engage IT professionals in this rapidly growing market.”
The availability of ROI-based advertising on the Websites sets the TechTarget/Westwick-Farrow media apart from the competition. TechTarget’s proven online and integrated media programs provide measurable Return on Investment to IT marketers. Beginning in October 2006, Westwick-Farrow (via their Voice&Data print and online division) will offer similar programs to their advertisers.
Westwick-Farrow plans to roll out two Websites in September based on TechTarget’s award-winning content. The new sites will focus on current ‘hot’ IT subject areas, Storage and Security. With an emphasis on generating sales leads, the sites will be provide advertisers with tangible proof of the return on investment (ROI) in online advertising. They will also be linked to Voice&Data Online (www.VoiceandData.com.au), Westwick-Farrow’s daily IT news and eNewsletter portal, which currently has 35,000 monthly user sessions from over 6,800 subscribers across Australia and New Zealand.
In addition, Westwick-Farrow also plans to publish local supplements of TechTarget’s CIO Decisions, Storage and Information Security magazines in Voice&Data, Australia’s leading ICT monthly b2b magazine, commencing in early 2007.
“We are excited and challenged by the changing landscape in b2b publishing, and see our alliance with TechTarget as a great way to leap ahead of the pack with our online offering to the ICT sector in this region.” commented Voice&Data publisher, Geoff Hird. “We are confident the ROI and lead generation model that TechTarget has pioneered in the US will be very well received here and look forward to making TechTarget Australia one of their most successful partner operations across the world.”
Additionally, TechTarget will also sell TechTarget Australia and New Zealand products.
For more information on international partnership opportunities for TechTarget media, contact Susan Odell, vice president of TechTarget international, at 001-781-657-1407 or firstname.lastname@example.org.
About Westwick-Farrow Publishing
Since 1981, Westwick-Farrow Publishing has been a leader in business-to-business (B2B) publishing throughout Australia and New Zealand. In addition to Voice&Data magazine for the information and communications technology industry, the company also publishes ten other titles and nine web portals covering a variety of industrial and technology sectors, providing decision makers with up-to-the-minute new product and technology information. More information about Westwick-Farrow Publishing is available at www.westwick-farrow.com.au.
TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.