The modern buying team is expanding by the minute and effectively engaging and reaching them throughout the buying process – through many avenues – is a master class in integrated marketing.
Agenda
9:00 AM
Registration & Breakfast
9:45 AM
Welcome Address
10:00 AM
Keynote: How Technology Buying Teams Conduct Project Research
- Brent Boswell, SVP & MD, International, Informa TechTarget
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10:15 AM
Expert Panel: Generating ROI from Today’s Modern Buying Teams
- Brent Boswell, SVP & MD, International, Informa TechTarget
- Billy Cina, Managing Partner, Envy
- Michael Greenberg, Director of Product Marketing, Veriti
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10:45 AM
Break
11:00 AM
Cato Networks, a Marketing Case Study on Scaling from Startup
- Daniel Bleichman, Sr. Director of Marketing, Cato Networks
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11:30 AM
Event Amplification: Best Practices for Implementing Turnkey Digital Solutions from In-Person Events
- Byrony Seifert, Head of Scale Products, Informa TechTarget
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