ROI Summit Israel: Effective Practices in Generating ROI for the Modern Buying Team

Wednesday, 11 June, 2025, Tel Aviv

Register now

The modern buying team is expanding by the minute and effectively engaging and reaching them throughout the buying process – through many avenues – is a master class in integrated marketing.

Every step forward, backwards, or even to the side is important in understanding how marketers effectively hone their spending approach to maximize output and connection with the buying team.

In this half-day event, we plan to bring the ‘how-to’ and ‘actions today’ to help you create one more step forward toward success. Register now for this exclusive marketing event!

Wednesday, 11 June, 2025
09:00 AM – 12:30 PM

Cato Headquarters
Leonardo Da Vinci 2, Tel Aviv-Yafo 38th Floor

ROI Summit Israel:  Effective Practices in Generating ROI for the Modern Buying Team

Wednesday, 11 June, 2025
09:00 AM – 12:30 PM

Cato Headquarters
Leonardo Da Vinci 2, Tel Aviv-Yafo 38th Floor

Agenda

9:00 AM
Registration & Breakfast
9:45 AM
Welcome Address
10:00 AM
Keynote: How Technology Buying Teams Conduct Project Research
10:15 AM
Expert Panel: Generating ROI from Today’s Modern Buying Teams
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    • Brent Boswell, SVP & MD, International, Informa TechTarget
    • Billy Cina, Managing Partner, Envy
    • Michael Greenberg, Director of Product Marketing, Veriti
    • Sharon Zalcberg, Fractional CMO and Channel Ecosystem Consultant, ShareOn

10:45 AM
Break
11:00 AM
Product Building and Growth: A CEO Interview
11:20 AM
Cato Networks, a Marketing Case Study on Scaling from Startup
11:40 AM
Event Amplification: Best Practices for Implementing Turnkey Digital Solutions from In-Person Events
12:00 PM
Networking over Coffee & Snacks
Register Today

Hear from B2B tech marketing leaders…

Billy Cina

Managing Partner
Envy

Michael Greenberg

Director of Product Marketing
Veriti

Daniel Bleichman

Senior Director of Marketing
Cato Networks

Reuben Braham

General Manager, Israel
Informa TechTarget

Brent Boswell

SVP and Managing Director, International
Informa TechTarget

Byrony Seifert

Head of Scale Products
Informa TechTarget

Sharon Zalcberg

Fractional CMO and Channel Ecosystem Consultant
ShareOn

Amir Ofek

CEO
AxoniusX

Register Today

Why attend?

  • Gain Actionable Insights: Learn cutting-edge strategies to create impactful content and build effective integrated marketing campaigns.
  • Maximize ROI: Discover innovative approaches to turn your marketing challenges into opportunities for growth.
  • Network with Industry Leaders: Connect with peers, industry experts, and thought leaders who are shaping the future of B2B marketing.
Register Today
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