Worldwide ROI Summit London

Registration and Breakfast

Welcome

Developing a content marketing roadmap to content-enabled sales

Peer business solutions: How I used intent driven-data

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Using Intent-driven data as a marketing tool is relatively new and getting it right requires adjusting your mindset and thinking differently.

This session offers two different perspective on how to navigate this change, from marketers currently working with intent-driven data.

The panel features Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software.

Networking & Coffee Break

Attribution and the Role of Marketing for Sales: Measuring the credit

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Panelists:
Alun Hunt, Global Marketing Director, Cintra Software and Service
Lisette Huyskamp, Head of EMEA Marketing, Optimizely
Andy Gillies, SDR Manager, EMEA, TechTarget

The data influx within marketing automation and sales force systems is exceptionally high. Marketing keeps adding data to help with the sales, including flooding in contact and source information, and the effect is less awareness of attribution to marketing. One might say it’s untrackable.

We bring together three experienced individuals to ask the tough questions of attribution tracking and the marketing to sales intent based-data follow-up. Looking at the value of customer success, what is the best follow-up strategy for intent-based data, as well as useful attribution strategies for looking at the marketing to sales strategy. Covering the topics of ABM, showing the benefits of the right conversation, data refreshing, and social engagement, we’ll be beginning to mid-stage actions on how to get your best marketing tracked ROI.

Email Marketing Best Practices: The cascading opt-in timeframe effect

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There are many ways to improve your nurturing – catchy subject lines, sending at peak engagement times, trigger based responses – but while tricks of the trade are important there is the fundamental question of when is the time that is best to engagement them in the nurture flow? In today’s intent-based data world, there is the concept of immediate engagement based on research patterns and activity. But does response really matter related to a point in time of opt-in engagement?

The Performance Team at TechTarget has been looking into this question in great detail for the last 6 months in order to showcase to you, our vendors, what a thorough cascading timeline effect has on time based activity. We’ll look at opt-out %s swings, clicks to download, full download engagement and the 3-step-process to getting started on using this methodology.

Practical advice for capturing the win: Turning best practices to practical

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If you look at the market landscape, the idea of media to market to ROI is a long journey that doesn’t always connect. How do you take the concept of a hype market and create a conceptual return on investment? How do you take mainstream topics and materialize them into practical advice for your marketing team?

Featuring Bryan Glick (Editor-in-Chief, Computer Weekly) and Brent Boswell (Managing Director, EMEA, TechTarget) this presentation will cover the cycle of understanding on how to achieve marketing solutions to cover industry trends.

Lunch/Networking