activity intelligence

Tapping into Real Buyer Activity and Behavior to Drive Better B2B Marketing and Sales Results in 2021

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real buyer activity

While quarantining and lockdowns are hopefully temporary, the move to digital that has erupted during the pandemic seems to be here to stay. As the buyer’s journey becomes increasingly more […]

How do Marketers Evaluate Intent Data? Go to the Source

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data sources bottled

There are many choices marketers have when it comes to data, but the truth is; data is only as good as its source. Understanding just how the data you possess […]

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