data-driven display

Beyond Cookieless: The Reign of Contextual and First-Party Power Plays

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cookie-crumble

Google’s reversal on eliminating third-party cookies in Chrome isn’t exactly breaking news – but cookies remain a less effective way to truly connect with audiences. So, it is the perfect […]

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?

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3rd party cookies

You’ve probably heard the news: Google is killing third-party cookies. This announcement, combined with regulations like GDPR and CCPA, has ushered in a transformational moment for the ad tech space. […]

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