How 128 Technology Increased Lead Generation by 20x with Priority Engine

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An interview with successful technology sales and marketing innovator Kenny Dellovo, Lead Development Manager at 128 Technology 128 Technology’s innovative networking solution enables enterprises and service providers to build service-centric […]

3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine

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This past November, sales and marketing professionals within the Priority Engine community gathered at the Silver Peak offices in Santa Clara for a Priority Engine User Group Roundtable. Among the […]

When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance

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By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in […]

6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine

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Real Insights from Sales and Marketing Peers Sales and marketing professionals from the San Francisco Bay Area recently gathered at the Adobe offices in San Jose for the latest roundtable […]

How Real Intent Data Provides a True “Lyft” for B2B Marketers

Why Real Intent Data Is the Uber for B2B Marketing

Ridesharing apps like UberTM and LyftTM have been a revelation for both riders and drivers. For riders, tap a button and get a ride. For drivers, it’s a source of […]

5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019

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2018 felt like a year of fits and starts around issues like GDPR, data integration, systems automation, marketing attribution and more. The silver lining is that the hard work is […]

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