Product Marketing Associate
TechTarget is looking for a Product Marketing Associate with a passion for marketing and a willingness to roll up their sleeves and help us build something from the ground up. Reporting to the Senior Product Marketing Manager, you will join our nimble product marketing team and will be in a central role responsible for supporting our customers, our internal sales team and our product marketing managers. If you’ve ever wanted to get in on the ground floor of a growing marketing department at a fast-growing company – now is your chance!
About You:
- You’re an independent worker;
- You’re super organized and capable of handling multiple project timelines across different groups;
- You’re creative and enjoy bringing ideas to life;
- You enjoy writing and excel at turning complicated concepts into simple statements;
- You love to learn and have a real interest in general marketing and marketing technology;
- You love multi-tasking and enjoy the freedom to work on different projects and with different people;
- You’re a positive person who loves to work with others, and they like to work with you
Essential Job Functions:
- Regularly produce and update content for our KnowledgeBase documentation site to help customers understand how to successfully use our products;
- Manage and track content inventory and the content development schedule;
- Help produce, manage and edit our monthly customer newsletter;
- Record and edit video walkthroughs of product features and updates;
- Responsible for content management and distribution;
- Work closely with the social media team to promote and distribute product marketing content;
- Produce blog articles, customer testimonials and product slides for specific go-to-market campaigns; and,
- Other duties as assigned
Knowledge, skills and abilities required:
- BA or BS degree required. Marketing degree preferred;
- Excellent oral and written skills;
- Familiar with PowerPoint and MS Excel. Camtasia preferred;
- Ability to work independently in a deadline-oriented environment;
- Excellent organizational and time-management skills;
- Experience analyzing/packaging data and creating sales materials;
- 1-2 years marketing experience preferred (will consider relevant internships); and,
- B2B or tech marketing experience preferred
