I. What are Cookies?
Cookies are small data files which are placed on your computer or mobile device when you visit a website or use an online service. For example, cookies enable us to identify you andremember your preferences so we can enhance your experience on our websites. They also help us serve you ads relevant to your professional interests.
We use several different types of cookies on our websites, including the following.
- Essential Cookies: Essential cookies facilitate the operation of our websites. Without the use of these cookies, portions of our websites would not function properly. For example, we use essential cookies to help us identify which of our visitors have previously registered in order to access our premium content.
- Analytical Performance Cookies: Analytical performance cookies help us monitor the performance of our websites and how users interact with it. These cookies provide us with information that allows us to improve our websites and services.
- Functional Cookies:Functional cookies are used to remember your preferences on our websites and to authenticate your identity. For example, we use functional cookies to recognize and save your name and password on our websites.
- Flash Cookies: When you use one of our websites that employs Macromedia Flash Player, a small Flash Cookie may be used. The purpose of using these cookies is to store your flash player preferences and enhance your browsing experience.
- Behavioral Advertising Cookies:TechTarget and its Partners use behavioral advertising cookies in order to provide you with advertising which is tailored to your interests when you visit websites on and off our network. Behavioral advertising cookies analyze information about your interests and your browsing history, and provide you with advertisements on and off our network which matches these interests. Behavioral advertising is based upon your web browsing activity over a period of time – so it’s different than advertising you may see when you’re looking for something online using a search engine (e.g., Google, Yahoo, or Bing) or on the website you may be visiting at a particular time. As an example, you may be doing research on products and services related to data center virtualization. If a data center virtualization provider is conducting an advertising campaign on our network, as you browse the relevant portions of our sites, we may serve you with one of the advertisements of one of their solutions.
III. What is Do Not Track (“DNT”)
DNT is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission for the internet industry to enable internet users to control the tracking of their online activities across websites by using browser settings. The World Wide Web Consortium has been working with industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard. To date, no standard has been adopted. As such, TechTarget does not generally respond to “do not track” signals.
IV. How are Cookies used for Advertising Purposes?
Cookies and other ad technology such as beacons, pixels, and tags help us to serve you ads relevant to your professional interests. They also help us to provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. Because your web browser may request advertisements and beacons directly from third party ad network servers, these networks can view, edit, or set third party cookies, just as if you had requested a web page from their site. Ads served by TechTarget may also set third party cookies.
- provide you with services, publications, and information that may be of interest to you;
- deliver or display content or interest-based advertising that matches your professional interests and responsibilities;
- offer you opportunities to connect directly with your peers and with providers of technologies, goods, and services that may be of interest to you; or
- detect and defend against fraud and other risks to protect our members and partners.
Please note that, although Flash cookies are stored on your devices in a similar fashion to standard cookies, they are stored in a different location. As such, you cannot manage these cookies directly from your browser. For information about how you can manage Flash cookies, please visit Adobe’s website.
For more information about how you can exercise your rights with regard to cookies, please select your browser or device from the list below and follow the instructions:
- Browsers: Internet Explorer | Chrome | Safari | Firefox | Opera
- Mobile Devices: Android | Safari | Windows Phone | Blackberry
VI. How Can I Prevent Cookies or Other Tracking Technologies and Uses of My Information?
You can view and manage the cookies we set on this website via our consent manager here. You will continue to be served with advertisements; however, they will not be tailored to your web preferences, usage patterns and professional interests. If you do not want to receive cookies, you can also change your browser settings on your computer or other device. If you use our websites and services without changing your browser settings, then we will assume that you have agreed to receive all cookies on our websites.
- Online Behavioral Advertising: You can prevent online behavioral advertising by modifying your browser settings. The “Your Online Choices” page provided by the Internet Advertising Bureau(IAB), provides an easy way to opt out of behavioral advertising from each (or all) of the networks represented by the IAB.
VII. Helpful Resources
Additional information about cookies can be found on the following websites:
- All About Cookies
- Your Online Choices
- Information Commissioner’s Office
- Direct Marketing Association
- Microsoft Cookies Guide
VIII. Changes to this Policy