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Blog Post

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational [...]

Capability

Audiences

Estimated Organic Traffic from Google TechTarget vs. Competition Come into the light: See where the active buyers are While in-market demand may seem dark to you, truly active buyers are [...]

Press Release

BrightTALK by TechTarget Exponentially Improves Webinar Registrations with New FastReg Technology that Instantly Nets B2B Marketing and Sales Teams More Leads Per Event

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced the release of a new registration experience for its webinar and audience engagement solution; [...]

Resource

High Impact Sales and Marketing Collaboration

Fully integrated companies are more profitable, drive faster growth, and make happier customers, but most sales and marketing teams struggle with achieving this ideal. In this session, Samantha will cover the proven actions top performing teams take.

Product

Strategic Buyer Insights

Customized reports combining buyer intent data, market trends and research to guide your GTM.

Press Release

TechTarget Announces First Annual Partner Marketing Visionaries Summit on March 29-30, 2023

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services today announced the first annual Partner Marketing VisionariesTM Summit, a 2-day virtual event taking place [...]

Solution

Partner Marketing

Challenge: Partner Marketers are under pressure to drive growth and demonstrate ROI in an increasingly complex ecosystem. Your one-stop shop for Partner Marketing success TechTarget understands the unique needs of [...]

Resource

European IT Priorities: What’s in Store for 2023?

With the current economic situation and budget cuts across the IT sector, go-to-market (GTM) teams need to be laser-focused on delivering value to their prospects and customers at a faster pace than ever before. To do so effectively, marketers and sellers need a strong understanding of current IT market trends and what their buyers’ top priorities are. In this live webinar, Bryan Glick, Editor-in-Chief of Computer Weekly, will share results from TechTarget’s annual European IT Priorities Survey and explore trends on what’s happening in the IT market across Europe, including budget shifts, top IT projects for 2023 and much more. In addition, Brent Boswell, SVP, International, TechTarget will share what these insights mean for GTM teams and how marketers and sellers can leverage intent data to focus on active, in- market prospects to fill their pipelines faster.

Resource

The Critical Foundation for ABM Success

Increase Marketing and Sales effectiveness with the power of intent. TechTarget knows your prospects—powered by 20+ years of publishing the largest and most influential B2B technology content network. We directly observe primary research activities on 150+ opt-in sites, to uncover exactly who is in-market for your solutions, who is on the buying committee and what competitors are in play. TechTarget tells who to target with what content—at what phase of their buyers' journey—at scale. TechTarget eliminates the guesswork, replacing probability and statistical possibilities of AI-based tools with certainty— turbocharging your ABM programs to drive more revenue faster.

Resource

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

The best sales reps in B2B tech no longer have to take a shot in the dark. They know exactly who to engage, when to reach out and what to say. Their emails are being read and their opportunities are progressing at a far faster rate because of intent data. But just because reps have data at their fingertips doesn’t mean there aren’t good (and not so good) ways to use it. In this webinar, we’ll see how APAC’s strongest reps, from BDRs to account managers, are successfully leveraging data to identify their top prospects and personalize their pitches. In this engaging session run by B2B tech sales leaders, you’ll learn: