TechTarget Adds Construction and Retail categories to its Web site

Information technology (IT) media company TechTarget, Inc. announced today the addition of Retail and Construction categories to its™ Web site. is focused exclusively on providing small- and medium-sized businesses (SMBs) approaching a business software purchase decision with detailed feature comparison information and access to trial software. Featuring a “best of breed” or “short list” approach, users can access the Top 7 software solutions vendors in the Enterprise Solutions, Manufacturing ERP Solutions, Mid-Market Accounting Software, HR Software, Business Analytics, CRM Solutions, Hosted CRM, Healthcare, and now, Retail and Construction categories.

“Our research of the Top 50 construction industry software vendors – with combined annual sales of $4.1 billion — and the Top 50 retail software vendors — with combined annual sales of $3.5 billion — indicates potential high demand for a marketing vehicle like,” said Mike Wallace, VP, Group Publisher, TechTarget. “With the addition of these segments to, we can now offer software vendors in these categories a direct line to SMB prospects, and provide decision makers in these categories with access to the comparative data needed to make informed IT purchase decisions quickly and efficiently.”

“Additionally, within the past 12 months, over 2.4 million Web searches were made against construction software and related terminology, including project management, job management, estimating and scheduling. And for the same period there were over 3.3 million Web searches made using retail software and related terminology including point of sale, inventory management and supply chain management, indicating the Web is firmly established as a primary pre-purchase research tool for both of these categories,” concluded Wallace.

Since SMB technology purchases are typically made directly by business owners or managers with minimal IT experience, and within shorter sales cycles than an enterprise-level purchase, provides a Compare By Product Directory limited to a total of 15 technology vendors in each individual category and presenting side-by-side product comparisons by product name, modules, technology platform and competitive advantages. The Compare By Product Directory also allows decision makers to request multiple software demonstrations, and is further enhanced with Vendor Product Profile Pages providing details on specific vendors and product attributes.

“The model is a great tool for reaching our typical purchaser, the construction business owner or manager who needs a software solution for a real-time business challenge,” said Deb Carpenter-Beck, Marketing Director for Sage Software, providers of business management solutions specifically tailored for the construction and real estate industries including Sage Master Builder and Sage Timberline Office. “Prospects generated through get the comparative information they desire quickly. is an effective way for us to connect with these people.”

Within the Construction category will emphasize project management, job management and scheduling software segments; and for the Retail category emphasis will be on point of sale, inventory management and supply chain management software segments. Client companies currently featured in the Construction category include Sage Timberline, Jonas Software and Moraware Job Management Software. Client companies currently featured in the Retail category are CORESense and Datavanatage/CommercialWare.

TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at

TechTarget and the TechTarget logo are registered trademarks of TechTarget, Inc. All other trademarks are the property of their respective owners.

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